Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings Inc (AREBW) provides innovative self-defense solutions and patriotic lifestyle products through its concealed carry accessories and secure storage systems. This news hub offers investors and stakeholders centralized access to official corporate communications and market developments.
Track all regulatory filings, product launches, and strategic initiatives through verified press releases and financial disclosures. Our aggregation includes earnings reports, manufacturing updates, and partnership announcements, prioritized for relevance to security-conscious consumers and value investors.
Discover updates across three key areas: new concealed carry product certifications, expansion of patriotic merchandise lines, and operational developments in safe storage solutions. Each update is curated to meet compliance standards while maintaining accessibility for both professional analysts and personal security enthusiasts.
Bookmark this page for streamlined monitoring of American Rebel Holdings' market position and product innovations. Combine immediate access to SEC filings with timely coverage of industry-specific developments in the personal defense sector.
Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, has announced a new dealer partnership with Guardian Lock & Security in Bismarck, North Dakota. This strategic expansion strengthens Champion Safe's presence in the Midwest market.
Guardian Lock & Security, led by Jeremy Mertens, is opening a second location in October 2025, positioning itself as a regional hub for security products. The partnership will provide local customers access to Champion's complete safe product line, designed for firearms, valuables, and document protection.
American Rebel Holdings (NASDAQ:AREB) announced a planned 1-for-20 reverse stock split effective October 3, 2025. The company is taking proactive measures to maintain Nasdaq compliance before receiving any deficiency notice. The split includes significant shareholder protections, particularly for retail investors.
The company's current 11,272,815 outstanding shares will initially reduce to approximately 563,000 shares, with an expected addition of at least 1,000,000 shares once round-up protections are processed. Key protections include maintaining minimum 100-share positions for eligible shareholders and rounding up fractional shares to the nearest whole share.
The reverse split aims to strengthen liquidity and facilitate broader retail brokerage deposits while preserving economic share value. Trading will resume on October 3, 2025, under the new CUSIP number 02919L703.
American Rebel Holdings (NASDAQ: AREB) celebrated a significant victory as Matt Hagan drove the American Rebel Beer Dodge Hellcat to win at the NHRA Midwest Nationals in St. Louis. The win marks Hagan's second victory of the season and 54th career win, placing him second in the Funny Car championship standings, just 20 points behind leader Austin Prock.
After qualifying No. 2 with a 3.868 ET at 329.91 mph, Hagan advanced through eliminations, ultimately defeating Jack Beckman in the finals with a 3.979 ET at 329.34 mph. The event featured American Rebel's triple-class presence across Top Fuel, Funny Car, and Pro Stock Motorcycle, with CEO Andy Ross performing live between qualifying rounds.
The partnership between American Rebel and Tony Stewart Racing continues to drive brand exposure through national TV coverage and fan engagement at racing events.Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), is showcasing its premium safe products at the Maricopa County Home Show at WestWorld in Scottsdale, AZ through its owned retailer, Arizona Safe Outlet.
The company's CEO, Tom Mihalek, emphasizes that consumer shows are crucial for their outreach strategy, allowing customers to experience their products firsthand and demonstrating their "Overbuilt, Not Overpriced" quality. The event serves as a platform to showcase their range of gun, home, and business safes, as well as vault doors.
Arizona Safe Outlet operates two showrooms in Phoenix and Gilbert, offering professional delivery and installation services with year-round availability.
American Rebel (NASDAQ: AREB) has announced the complete resolution of its default with Bank of America (BofA), marking a significant financial restructuring. The company has fully repaid its outstanding BofA line of credit, eliminating foreclosure risks against Champion Safe Co. and freeing up collateral.
The company has consolidated its debt under Streeterville Capital, including a restructured facility with a $6.58 million principal balance maturing in 2027 and a new $1.3 million Convertible Exchange Note due 2032. Additionally, American Rebel acquired a $2 million interest in a secured promissory note issued by Damon Inc., an electric motorcycle company, through a Note Purchase Agreement with Streeterville Capital in exchange for 2,000 shares of Series E Preferred Stock.
American Rebel Light Beer (NASDAQ:AREBW) has announced its major sponsorship presence at the NHRA Midwest Nationals, featuring its branding on three racing vehicles: Tony Stewart's Top Fuel dragster, Matt Hagan's Funny Car, and John Hall's Pro Stock Motorcycle. The event will take place at World Wide Technology Raceway near St. Louis from September 26-28, 2025.
Adding to the event's excitement, American Rebel CEO Andy Ross will perform between qualifying rounds on Saturday, showcasing his patriotic rock music. The partnership with Tony Stewart Racing has helped drive American Rebel's distribution expansion to 15 states. In the championship standings, Stewart ranks 4th in Top Fuel, Hagan holds 2nd in Funny Car, and Hall sits 6th in Pro Stock Motorcycle.
American Rebel Holdings (NASDAQ: AREB) has announced a 1-for-20 reverse stock split effective October 3, 2025. The company's outstanding shares will be reduced from approximately 10.2 million to 514 thousand shares. The stock will continue trading under the symbol "AREB" with a new CUSIP number 02919L703.
The reverse split includes special protections for shareholders, ensuring that holders of 100 or more shares will maintain at least 100 shares post-split. All fractional shares will be rounded up to the nearest whole number. The company has not received any Nasdaq deficiency notice regarding bid price requirements, and the split is proactively aimed at enhancing deposit ability and marketability while ensuring continued Nasdaq compliance.
American Rebel Holdings (NASDAQ: AREB) has updated the structure of its previously announced acquisition of the property at 218 3rd Avenue North in Nashville. Instead of a direct real estate purchase, the company will acquire 100% membership interests in 218 LLC, which owns the $14.1 million building.
The company has initially acquired a 30% ownership stake through the issuance of 280,000 shares of Series D Convertible Preferred Stock, valued at $2.1 million. The property includes the Black Rabbit restaurant on the first floor and high-end short-term rental units on the second and third floors, generating positive cash flow. American Rebel plans to establish its corporate headquarters on the fourth floor and enhance the rental units with brand integration.
The strategic location near Nashville's Lower Broadway and proximity to key American Rebel beverage accounts positions the property as both a revenue-generating asset and business development hub.
American Rebel Holdings (NASDAQ: AREB) has announced a strategic 19% minority investment in Schmitty's Herbal Snuff and Pouches, marking its entry into the $10B+ U.S. smokeless market. Schmitty's offers tobacco-free, nicotine-free smokeless products with proven retail traction.
The partnership targets a near-term wholesale opportunity of $40-50M, focusing on expanding Schmitty's distribution footprint. Schmitty's product line includes Original Snuff, Original Pouches, and Energy Pouches, priced at $5.99-$6.99 MSRP per can, available in Original, Mint, and Wintergreen flavors.
The strategic collaboration combines Schmitty's proven smokeless products and existing retail presence with American Rebel's national retail and distributor platform. The company has manufacturing capacity to supply 50,000+ retail locations and plans to pursue joint retail expansion and licensing opportunities under America's Patriotic Brand.
American Rebel Light Beer (NASDAQ: AREBW) has achieved remarkable success in its Indiana launch through Zink Distributing, reaching 10% market penetration in Off-Premise channels within just four weeks. The partnership with Zink, Indiana's largest Anheuser-Busch wholesaler covering 16 counties, has driven exceptional results in a declining national beer market.
The brand's 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys are leading sales, representing nearly 75% of total volume and prompting development of a 12-pack 16 oz format for spring 2026. In On-Premise locations, American Rebel is averaging 17 cases per point of distribution, triple the Off-Premise volume. The patriotic-themed light beer, containing 110 calories, has demonstrated strong consumer demand and repeat orders, particularly in bars, restaurants, and retail locations across Indiana.
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