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American Rebel Holdings Inc develops self-defense, safe storage, and patriotic products. The company specializes in designing, manufacturing, and marketing concealed carry products, including backpacks, vault doors, and other items. With a focus on quality and innovation, American Rebel aims to provide customers with reliable and secure solutions for their safety needs.
American Rebel Holdings (NASDAQ: AREB) announced that Tootsie's World Famous Orchid Lounge, a historic Nashville honky tonk, has begun serving American Rebel Light beer in 16oz 'Tall Boy' cans. CEO Andy Ross expressed gratitude for this partnership with the iconic venue, which has a rich history of serving legendary country music stars.
Tootsie's, owned by Hattie Louise 'Tootsie' Bess from 1960-1978, was known for supporting emerging musicians and has hosted numerous country music legends. In 1992, businessman Steve Smith's acquisition of Tootsie's contributed significantly to downtown Nashville's revitalization. The venue continues to be a important part of Nashville's entertainment district and tourism, serving as both a proving ground for rising stars and a destination for established celebrities.
American Rebel Holdings (NASDAQ: AREB) has signed a distribution agreement with Tramonte Distributing for six counties in northeastern Ohio, including Akron. This expansion complements their existing agreement with Bonbright Distributing in west central Ohio. The company, which produces American Rebel Beer and manufactures safes and security products, is strategically building its distributor network through Miller/Coors network, AB network, and independent distributors.
The agreement will enable American Rebel Beer to expand its Premium Light Lager distribution to local bars, restaurants, and retail outlets in the region. To celebrate the launch, the company plans to host Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways in early 2025. Since its September 2024 launch, American Rebel Light Beer has expanded to Tennessee, Connecticut, Kansas, Kentucky, Ohio, and Missouri.
American Rebel Holdings (NASDAQ: AREB) announced the second running of the SCAG Power Equipment PRO Superstar Shootout, scheduled for February 6-8, 2025, at Bradenton Motorsports Park. The event will feature professional Top Fuel, Funny Car, and Pro Stock drag racing teams, including Matt Hagan's Dodge//SRT Hellcat American Rebel Light Funny Car.
The event will maintain last year's successful format, with qualifying on Thursday and Friday, followed by elimination rounds on Saturday determined by chip draws for the 8-car field. The event will also include a Top Fuel versus Funny Car Chicago Style race. American Rebel CEO Andy Ross will perform a closing concert after Saturday's finals and promote American Rebel Light Beer's introduction to Florida through an appearance on Tampa Bay's Morning Blend on February 6.
The event will be broadcast on FloRacing and include additional classes such as Top Sportsman, Stock, and Super Stock, along with autograph sessions and driver Q&As.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has announced enhancements to its 2025 Estate Series safes. The updated series features three models: EC-17 (17 cubic feet, 570 lbs, 6-gun capacity), EC-14 (14 cubic feet, 425 lbs, 4-gun capacity), and EC-10 (10 cubic feet, 345 lbs).
Key improvements include stylish interior upgrades with plush finishes and enhanced wood drawers, a newly designed adjustable gun rack for better organization, and elegant 1-inch radius edges. The safes feature 11-gauge steel walls and Champion's Double-Steel Door Casement™, available in Bronze, Ivory, Black, and Sandstone finishes.
American Rebel Holdings (NASDAQ: AREB), known for its American Rebel Beer and branded safes, personal security, and self-defense products, announced that CEO Andy Ross performed at the Legendary Whiskey Jam Showcase in Nashville. The event took place at Dierks Bentley’s Whiskey Row in the Broadway Entertainment District, a milestone for Ross's music career. His performance included songs like 'Rebel,' 'Country Girls Got Game,' 'I Stand For You,' and 'Cold Dead Hand.'
Ross highlighted that his music and his tenure on the Maximum Archery World Tour have opened doors for American Rebel Beer, specifically introducing American Rebel Light to the management at Whiskey Row. Ward Guenther, founder of Whiskey Jam, emphasized the event's significance in Nashville's music scene, noting its evolution from a casual gathering to a must-visit venue for both artists and tourists. Whiskey Jam has hosted over 1,000 consecutive Monday nights, featuring performances from over 5,000 artists, bands, and songwriters, contributing to over 450 #1 songs.
American Rebel Holdings (NASDAQ: AREB) has delivered its initial shipment of American Rebel Light Beer to Clark Distributing Company in Kentucky, marking a significant expansion in the Southeastern United States. The opening order represents the company's largest to date, being 400% larger than typical opening orders.
Clark Distributing Company, serving over 5,000 retail and restaurant customers, covers 97 out of 120 Kentucky counties, reaching 67% of the state's population. This partnership, announced on October 30, 2024, positions American Rebel Light Beer to serve a significant portion of Kentucky's market.
The company reports growing demand for its light beer, citing positive customer feedback and repeat orders due to its taste and drinkability.
American Rebel Holdings (NASDAQ: AREB) celebrated the launch of American Rebel Light Beer on December 17, 2024, at Kid Rock's Big Ass Honky Tonk and Rock 'n' Roll Steakhouse in Nashville. The event featured performances by CEO Andy Ross, John Stone, the Trailer Park All-Stars, Kaitlin Walker, and a surprise appearance by Porter Howell from Little Texas.
The launch party attracted notable guests including NASCAR legend Tony Stewart, NHRA champion Matt Hagan, and Uncle Kracker. Todd Porter, President of American Rebel Beverages, highlighted the success of the event, while CEO Andy Ross reported continued strong customer reception at the venue following the launch. The brand positions itself as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Signing, Stand Your Ground Beer.'
American Rebel Holdings (NASDAQ: AREB) has announced the placement of American Rebel Light Beer at key retail locations throughout Tennessee. The rollout, in collaboration with distribution partner Best Brands, features a 'Scan to Win' promotion running until January 2025.
The promotion involves multi-case displays of 12oz and 16oz 'Tall Boys' available at multiple retailers, including Frugal MacDougal, RED Spirits & Wine, and Wendell Smith Liquor Store, among others. The company will celebrate with a launch party on December 17, 2024, at Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
American Rebel Light Beer is described as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol per 12 oz serving. It is marketed as a beer that embodies patriotic American values and offers a bold, all-natural taste without using corn, rice, or other sweeteners.
The beer aims to capture the spirit of freedom and individuality, appealing to consumers seeking quality and a lighter option.
American Rebel Holdings (NASDAQ: AREB) announces the Nashville launch party for American Rebel Light Beer at Kid Rock's Big Ass Honky Tonk Rock 'n' Roll Steakhouse on December 17, 2024. The event, scheduled from 6 PM to 10 PM, will feature live performances by Andy Ross, CEO of American Rebel, and Nashville music legend John Stone. The venue, located at 3rd Avenue and Broadway, spans five floors with four stages, six bars, and can accommodate up to 2,000 guests. The launch will showcase American Rebel's 16oz Tall Boys, marketed as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.'
American Rebel Holdings (NASDAQ: AREB) received a delinquency notification from Nasdaq on November 22, 2024, for failing to timely file its Q3 2024 10-Q report. The delay resulted from the dismissal of their independent auditor, BF Borgers CPA PC, who is no longer permitted to practice before the Commission. The company has retained GBQ Partners to complete reaudits for 2022-2023 and review Q3 2024 financials.
While the notice doesn't immediately affect AREB's Nasdaq listing, the company must submit a compliance plan by January 21, 2025. If accepted, Nasdaq may grant an extension until May 19, 2025, to regain compliance.
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