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American Rebel Holdings Inc develops self-defense, safe storage, and patriotic products. The company specializes in designing, manufacturing, and marketing concealed carry products, including backpacks, vault doors, and other items. With a focus on quality and innovation, American Rebel aims to provide customers with reliable and secure solutions for their safety needs.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the shipment and delivery of its initial order of American Rebel Light Lager in 12oz and 16oz "Tall Boy" cans to Best Brands Incorporated in Nashville, Tennessee. Best Brands will focus on expanding American Rebel Light Beer distribution throughout Tennessee, with an initial emphasis on Nashville's leading on-premise bars, restaurants, and entertainment venues.
The partnership aims to capitalize on Nashville's booming economy, growing population, and the millions of visitors to "Music City." American Rebel Beer and Best Brands have secured commitments from several iconic bars in Nashville's Entertainment and Broadway districts. The company expects this partnership to create viral demand for American Rebel Light Beer as visitors return home with fond memories of their Nashville experience.
American Rebel Light Beer, produced in partnership with AlcSource, recently completed its first full production run of 12oz and 16oz "Tall Boy" cans. The company reports that demand for their premium light lager continues to exceed expectations.
American Rebel Holdings, Inc. (NASDAQ: AREB) announced that its subsidiary, American Rebel Beverages, , has received a multi-pallet re-stocking order for 12-packs of 12oz cans of American Rebel Light Beer from Kansas' Standard Beverage. This reorder expands the reach of the beer and highlights its persistent demand. The order was shipped from the company's recently completed full production run.
American Rebel Light Lager debuted in Kansas with Standard Beverage in June 2024 at the Country Stampede music festival. As of October 1, 2024, Standard Beverage has added approximately 36 new retail locations, bringing the total locations stocking American Rebel Light Lager in Kansas to 140. The beer is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the effectiveness of a 1-for-9 reverse stock split of its outstanding common shares, effective October 2, 2024. The company's stock will begin trading on a split-adjusted basis on the Nasdaq Capital Market under the same symbol 'AREB' with a new CUSIP number: 02919L505.
The reverse split aims to help the company regain compliance with Nasdaq's minimum bid price requirement of $1.00 per share. Key details include:
- Every 9 shares will be exchanged for 1 share
- Fractional shares will be rounded up
- Post-split, approximately 1.06 million shares will be outstanding
- The authorized number of common stock shares remains unchanged
Securities Transfer is acting as the exchange agent for the reverse split. Stockholders with shares in book-entry form or brokerage accounts need not take action, while those with certificates will receive instructions for the exchange process.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the initial shipment of American Rebel Light Beer to Dichello Distributors, Inc., Connecticut's largest privately owned Anheuser-Busch distributorship. The order, consisting of 12oz and 16oz cans, was produced in late August 2024 and delivered to Dichello on September 20, 2024.
Dichello Distributors, with over 75 years of experience, services New Haven, Middlesex, and Fairfield counties in Connecticut. American Rebel CEO Andy Ross stated that Dichello is their anchor distributor for east coast distribution, praising John Hall's understanding of American Rebel's target market and the beer's patriotic positioning.
American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.
American Rebel Holdings, Inc. (NASDAQ: AREB) announced its primary sponsorship of Tony Stewart's NHRA Funny Car, driven by Matt Hagan, at the Midwest Nationals in St. Louis from September 27-29, 2024. The American Rebel Light Beer Dodge//SRT Hellcat Funny Car will be featured at the event. CEO Andy Ross expressed excitement about partnering with the Tony Stewart NHRA racing team and highlighted the opportunity to introduce American Rebel Light Beer to millions of TV viewers.
Hagan, currently fourth in the Funny Car championship standings, is a four-time season-long champion and the defending event winner at St. Louis. The driver emphasized the team's good luck at the venue and expressed hope for a strong performance. American Rebel Light Beer, produced in partnership with AlcSource, has completed its first production run and is now available in 12oz and 16oz cans across several U.S. states.
American Rebel Holdings (NASDAQ: AREB) announced the completion of its initial production run of American Rebel Light Beer, available in 12oz and 'Tall Boy' 16oz cans. Distribution has commenced with partners Best Brands in Tennessee, Missouri Eagle in Missouri, and Dichello in Connecticut. Reorders are being aggregated for Bonbright in Ohio and Standard Beverage in Kansas. Shipments start on September 9, 2024. The beer, described as a premium domestic light lager, addresses a demand for a product that aligns with the patriotic values of American Rebel's consumers. American Rebel Light is produced in collaboration with AlcSource, the largest integrated provider of beverage development in the U.S. Recently, James 'Todd' Porter was appointed as President of American Rebel Beverages to lead the brand's expansion.
American Rebel Holdings (NASDAQ: AREB) announced its participation in the HC Wainwright Global Investment Conference from September 9-11, 2024. The company, known for its American Rebel Beer and branded safes, personal security, self-defense products, and apparel, will have an on-demand presentation available to conference attendees.
Management will be available for one-on-one meetings on September 9 and 10 at the Lotte New York Palace Hotel in New York, NY. Interested parties can register, schedule meetings, or request additional information by emailing AREB@mzgroup.us.
This participation provides an opportunity for American Rebel to showcase its diverse product portfolio and engage with potential investors, potentially impacting its market presence and stock performance.
American Rebel Holdings, Inc. (NASDAQ: AREBW) announces a distribution deal with Missouri Eagle for American Rebel Light beer in 18 southwest Missouri counties, including the popular Lake of the Ozarks area. CEO Andy Ross expresses excitement about entering this market, highlighting the region's significance as a major destination for recreational activities. Lake of the Ozarks, Missouri's largest state park, attracts 2.5 million annual visitors, with over 100,000 on peak summer weekends.
Missouri Eagle, an Anheuser-Busch distributor, will introduce American Rebel Light to this key market. Bennett Brown, Missouri Eagle's Wine and Spirits Brand Manager, reports positive feedback on product samples and team enthusiasm. This partnership aligns with American Rebel's strategy of collaborating with major distributors across the country.
American Rebel Holdings, Inc. (NASDAQ: AREB) has appointed James "Todd" Porter as President of American Rebel Beverages, , a wholly-owned subsidiary. Porter, a beverage industry veteran with 24+ years of experience, will lead the consumer product beverage division based in Nashville, Tennessee. He will be responsible for P&L, manufacturing, sales, marketing, and strategic growth, including additional beverage production extensions.
Porter's background includes retail, wholesale, and small business management, as well as military service. He most recently served as General Manager of Veterans United Craft Brewery. His experience spans sales, business development, market expansion, and distribution across various retail channels.
American Rebel CEO Andy Ross praised Porter's qualifications and alignment with the brand's patriotic values. The company aims to compete in the $110+ billion beer market with its American Rebel Light Beer, positioning it as "America's Patriotic Brand."
American Rebel Holdings (NASDAQ: AREB) has announced the start of full production for American Rebel Light Beer, a premium domestic light lager. The company is taking initial stocking orders from distributors in Tennessee and Connecticut, with reorders from Ohio and Kansas. The beer is scheduled to be available to distributors' customers right after Labor Day.
CEO Andy Ross highlighted successful partnerships with major distributors, including Standard Beverage in Kansas, Bonbright Distributors in Ohio, Best Brands in Tennessee, and Dichello Distributors in Connecticut. The beer has already been placed in nearly 200 retail locations in Kansas and launched at Tony Stewart's Eldora Speedway in Ohio.
American Rebel expects beer sales to reach approximately $1 million for 2024, with rapid growth anticipated in 2025.
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