American Rebel Holdings, Inc. Warrants - AREBW STOCK NEWS

American Rebel Holdings, Inc. (NASDAQ: AREB) announced its primary sponsorship of Tony Stewart's NHRA Funny Car, driven by Matt Hagan, at the Midwest Nationals in St. Louis from September 27-29, 2024. The American Rebel Light Beer Dodge//SRT Hellcat Funny Car will be featured at the event. CEO Andy Ross expressed excitement about partnering with the Tony Stewart NHRA racing team and highlighted the opportunity to introduce American Rebel Light Beer to millions of TV viewers.

Hagan, currently fourth in the Funny Car championship standings, is a four-time season-long champion and the defending event winner at St. Louis. The driver emphasized the team's good luck at the venue and expressed hope for a strong performance. American Rebel Light Beer, produced in partnership with AlcSource, has completed its first production run and is now available in 12oz and 16oz cans across several U.S. states.

American Rebel Holdings (NASDAQ: AREB) announced the completion of its initial production run of American Rebel Light Beer, available in 12oz and 'Tall Boy' 16oz cans. Distribution has commenced with partners Best Brands in Tennessee, Missouri Eagle in Missouri, and Dichello in Connecticut. Reorders are being aggregated for Bonbright in Ohio and Standard Beverage in Kansas. Shipments start on September 9, 2024. The beer, described as a premium domestic light lager, addresses a demand for a product that aligns with the patriotic values of American Rebel's consumers. American Rebel Light is produced in collaboration with AlcSource, the largest integrated provider of beverage development in the U.S. Recently, James 'Todd' Porter was appointed as President of American Rebel Beverages to lead the brand's expansion.

American Rebel Holdings (NASDAQ: AREB) announced its participation in the HC Wainwright Global Investment Conference from September 9-11, 2024. The company, known for its American Rebel Beer and branded safes, personal security, self-defense products, and apparel, will have an on-demand presentation available to conference attendees.

Management will be available for one-on-one meetings on September 9 and 10 at the Lotte New York Palace Hotel in New York, NY. Interested parties can register, schedule meetings, or request additional information by emailing AREB@mzgroup.us.

This participation provides an opportunity for American Rebel to showcase its diverse product portfolio and engage with potential investors, potentially impacting its market presence and stock performance.

American Rebel Holdings, Inc. (NASDAQ: AREBW) announces a distribution deal with Missouri Eagle for American Rebel Light beer in 18 southwest Missouri counties, including the popular Lake of the Ozarks area. CEO Andy Ross expresses excitement about entering this market, highlighting the region's significance as a major destination for recreational activities. Lake of the Ozarks, Missouri's largest state park, attracts 2.5 million annual visitors, with over 100,000 on peak summer weekends.

Missouri Eagle, an Anheuser-Busch distributor, will introduce American Rebel Light to this key market. Bennett Brown, Missouri Eagle's Wine and Spirits Brand Manager, reports positive feedback on product samples and team enthusiasm. This partnership aligns with American Rebel's strategy of collaborating with major distributors across the country.

American Rebel Holdings, Inc. (NASDAQ: AREB) has appointed James "Todd" Porter as President of American Rebel Beverages, , a wholly-owned subsidiary. Porter, a beverage industry veteran with 24+ years of experience, will lead the consumer product beverage division based in Nashville, Tennessee. He will be responsible for P&L, manufacturing, sales, marketing, and strategic growth, including additional beverage production extensions.

Porter's background includes retail, wholesale, and small business management, as well as military service. He most recently served as General Manager of Veterans United Craft Brewery. His experience spans sales, business development, market expansion, and distribution across various retail channels.

American Rebel CEO Andy Ross praised Porter's qualifications and alignment with the brand's patriotic values. The company aims to compete in the $110+ billion beer market with its American Rebel Light Beer, positioning it as "America's Patriotic Brand."

American Rebel Holdings (NASDAQ: AREB) has announced the start of full production for American Rebel Light Beer, a premium domestic light lager. The company is taking initial stocking orders from distributors in Tennessee and Connecticut, with reorders from Ohio and Kansas. The beer is scheduled to be available to distributors' customers right after Labor Day.

CEO Andy Ross highlighted successful partnerships with major distributors, including Standard Beverage in Kansas, Bonbright Distributors in Ohio, Best Brands in Tennessee, and Dichello Distributors in Connecticut. The beer has already been placed in nearly 200 retail locations in Kansas and launched at Tony Stewart's Eldora Speedway in Ohio.

American Rebel expects beer sales to reach approximately $1 million for 2024, with rapid growth anticipated in 2025.

American Rebel Holdings (NASDAQ: AREB) reported financial results for Q2 and H1 2024. Key highlights include:

- H1 2024 revenue: $7.3 million
- Q2 2024 revenue: $3.3 million
- H1 2024 Adjusted EBITDA: $(3.7) million
- Q2 2024 Adjusted EBITDA: $(2.6) million

The company successfully launched American Rebel Beer at Country Stampede and secured distribution partnerships in Ohio, Tennessee, Kansas, and Connecticut. American Rebel Light Beer is now available in over 150 retail locations in Kansas. The company plans full-scale beer production in August 2024 and aims to expand its distribution network. Despite seasonal challenges in the safe business, American Rebel is focusing on operational improvements and new products to drive profitability in 2025.

American Rebel Holdings, Inc. (NASDAQ: AREBW) celebrated reaching the finals as the primary sponsor of Matt Hagan's Dodge SRT Hellcat Funny Car at the Lucas Oil NHRA Nationals. The Rebel Light car received significant exposure during the FOX broadcast, running four races in the television window. Matt Hagan expressed gratitude to American Rebel and CEO Andy Ross for their support. American Rebel Beer, a premium domestic light lager, gained attention at the event, with many inquiries about its availability. The beer is currently sold at Tony Stewart's Eldora Speedway and in several states, with plans for expansion.

American Rebel Holdings, Inc. (NASDAQ: AREB) is the primary sponsor of Matt Hagan's Dodge SRT Hellcat Funny Car at the Lucas Oil NHRA Nationals in Brainerd, MN. Hagan, a four-time season champion with 51 Funny Car wins, previously won at Brainerd in 2021 and has secured four number 1 qualifiers there. American Rebel Beer, described as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer,' is currently available at Tony Stewart's Eldora Speedway and in several states, with plans for expansion.

CEO Andy Ross expressed pride in the partnership, highlighting the mutual benefits and the company's increased involvement following last year's championship. The sponsorship aligns with American Rebel's brand identity as a designer and marketer of beer, safes, and personal security products.