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Digital Turbine Launches GamesHub with UScellular, Delivering Users a Highly Curated Environment for Premium App Discovery

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Digital Turbine (Nasdaq: APPS) has launched GamesHub in partnership with UScellular, aiming to enhance app discovery for mobile gaming. This initiative is part of Digital Turbine's DT Hub, designed to engage users and offer app developers expanded opportunities. GamesHub features a curated collection of premium games from top publishers, simplifying access for subscribers and promoting in-app purchases through personalized experiences and regular content updates. The collaboration represents a strategic move to leverage Digital Turbine's expertise in app distribution, driving revenue growth and user engagement in the mobile app ecosystem.

Positive
  • Launch of GamesHub enhances user experience for mobile gaming.
  • Provides a curated selection of premium games from top publishers.
  • Enables scalable growth opportunities for app developers targeting US audiences.
  • Facilitates increased revenue through in-app purchases and engaging content features.
Negative
  • None.

GamesHub is part of DT Hub, Digital Turbine's alternative mobile growth suite

AUSTIN, Texas and CHICAGO, March 16, 2023 /PRNewswire/ -- Digital Turbine (Nasdaq: APPS), the global leader in growth solutions for the mobile ecosystem, today announced the launch of its new GamesHub on UScellular, the fourth-largest full service wireless carrier in the country. GamesHub is a highly curated environment for premium app discovery designed to drive recurring, long-lasting engagement by users.

GamesHub is part of DT Hub, Digital Turbine's alternative mobile growth suite. Now available for UScellular users, GamesHub enables mobile carriers to create an engaging, end-to-end store-like experience for their mobile gaming audiences, and unlocks a scalable alternative growth opportunity for app developers seeking to engage US audiences.

Built on Digital Turbine's decade-long experience in alternative app distribution, GamesHub empowers carriers to play a key role in the future growth of the mobile app ecosystem by offering their subscribers simplified access to a large, curated selection of mobile games, including premium games from hundreds of top gaming publishers already working with Digital Turbine today, all in a highly personalized and engaging user experience.

The seamless experience includes curated app and content recommendation, paired with direct-to-device install capability, resulting in a customized, engaging environment that unlocks new revenue growth via in-app purchases. New content and titles are added regularly and made accessible to users via special features, exclusive discounts, promotions,and loyalty programs.

"GamesHub represents a tremendous opportunity for all carriers to offer their users a curated, high-quality app discovery experience that they'll love," said Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine at Digital Turbine. "With GamesHub, carriers can leverage our deep expertise in app distribution and monetization to create an engaging, end-to-end store-like experience that drives revenue growth and long-lasting user engagement. We're thrilled to power GamesHub on UScellular devices and look forward to continuing to work with UScellular and other leading carriers to unlock an alternative path for mobile app growth."

"We are excited to work with Digital Turbine to enhance our customers' app experience" said Tiffany Cannon, Director of Marketing Enablement and Delivery at UScellular.

About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies their partners' ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. www.digitalturbine.com

Digital Turbine
Investor Relations Contact: Brian Bartholomew
Digital Turbine, Inc. brian.bartholomew@digitalturbine.com

About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers' lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has pledged to provide hotspots and service to help up to 50,000 youth connect to reliable internet. Additionally, UScellular has price protected all of its plans, promising not to increase prices through at least the end of 2024. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.

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SOURCE Digital Turbine, Inc.

FAQ

What is Digital Turbine's GamesHub launched with UScellular?

GamesHub is a curated environment for premium app discovery focused on mobile gaming, launched by Digital Turbine in collaboration with UScellular.

How does GamesHub benefit app developers?

GamesHub offers app developers increased exposure to US customers and provides scalable growth opportunities through a curated gaming experience.

What mobile carrier is involved in the launch of GamesHub?

The launch of GamesHub involves UScellular, the fourth-largest full-service wireless carrier in the U.S.

What does the GamesHub experience include for users?

GamesHub includes curated app recommendations and a direct-to-device install feature, facilitating a personalized engagement for users.

Digital Turbine, Inc.

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