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ONE Store Partners with Digital Turbine for Global App Market Expansion

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ONE Store, Korea's leading app marketplace, has signed a platform and service agreement with Digital Turbine to expand its app marketplace services globally. The partnership combines ONE Store's expertise in mobile app distribution with Digital Turbine's global device footprint and SingleTap technology. As part of the collaboration, Digital Turbine acquired ONE Store International, ONE Store's European subsidiary. The companies plan to launch localized app marketplaces in key regions, including the U.S. This expansion follows their initial partnership in February 2024 for the Korean App Market and ONE Store's launch of 'Enjoystore' in Taiwan with HAPPYTUK in August.

ONE Store, il principale marketplace di app in Corea, ha firmato un accordo per la piattaforma e i servizi con Digital Turbine per espandere i suoi servizi di marketplace di app a livello globale. La partnership combina l'esperienza di ONE Store nella distribuzione di app mobili con la presenza globale di dispositivo di Digital Turbine e la tecnologia SingleTap. Come parte della collaborazione, Digital Turbine ha acquisito ONE Store International, la filiale europea di ONE Store. Le aziende prevedono di lanciare marketplace di app localizzati in regioni chiave, inclusi gli Stati Uniti. Questa espansione segue la loro partnership iniziale di febbraio 2024 per il mercato delle app coreano e il lancio di 'Enjoystore' da parte di ONE Store a Taiwan con HAPPYTUK ad agosto.

ONE Store, el principal mercado de aplicaciones de Corea, ha firmado un acuerdo de plataforma y servicio con Digital Turbine para expandir sus servicios de mercado de aplicaciones a nivel global. La asociación combina la experiencia de ONE Store en distribución de aplicaciones móviles con la huella global de dispositivos de Digital Turbine y la tecnología SingleTap. Como parte de la colaboración, Digital Turbine adquirió ONE Store International, la subsidiaria europea de ONE Store. Las compañías planean lanzar mercados de aplicaciones localizados en regiones clave, incluidos los EE. UU. Esta expansión sigue a su asociación inicial en febrero de 2024 para el mercado de aplicaciones coreano y el lanzamiento de 'Enjoystore' por parte de ONE Store en Taiwán con HAPPYTUK en agosto.

ONE Store, 한국의 주요 앱 마켓플레이스,는 Digital Turbine와 글로벌 앱 마켓 서비스 확장을 위한 플랫폼 및 서비스 계약을 체결했습니다. 이 파트너십은 모바일 앱 배급에 대한 ONE Store의 전문성과 Digital Turbine의 글로벌 장치 네트워크 그리고 SingleTap 기술을 결합합니다. 협력의 일환으로 Digital Turbine은 ONE Store의 유럽 자회사인 ONE Store International을 인수했습니다. 두 회사는 미국을 포함한 주요 지역에서 현지화된 앱 마켓플레이스를 출시할 계획입니다. 이번 확장은 2024년 2월 한국 앱 마켓에 대한 초기 파트너십과 ONE Store가 8월 HAPPYTUK과 함께 대만에서 'Enjoystore'를 출시한 이후 이루어졌습니다.

ONE Store, le principal marché d'applications en Corée, a signé un accord de plateforme et de services avec Digital Turbine pour étendre ses services de marché d'applications à l'échelle mondiale. Ce partenariat combine l'expertise de ONE Store dans la distribution d'applications mobiles avec l'empreinte mondiale des dispositifs de Digital Turbine et la technologie SingleTap. Dans le cadre de cette collaboration, Digital Turbine a acquis ONE Store International, la filiale européenne de ONE Store. Les entreprises prévoient de lancer des marchés d'applications localisées dans des régions clés, y compris les États-Unis. Cette expansion fait suite à leur partenariat initial de février 2024 pour le marché coréen des applications et au lancement de 'Enjoystore' par ONE Store à Taïwan avec HAPPYTUK en août.

ONE Store, Koreas führender App-Marktplatz, hat einen Plattform- und Dienstleistungsvertrag mit Digital Turbine unterzeichnet, um seine App-Marktplatzdienste global auszubauen. Die Partnerschaft vereint die Expertise von ONE Store in der Distribution von mobilen Apps mit der globalen Gerätepräsenz von Digital Turbine und der SingleTap-Technologie. Im Rahmen der Zusammenarbeit hat Digital Turbine ONE Store International, die europäische Tochtergesellschaft von ONE Store, übernommen. Die Unternehmen planen, lokalisierte App-Marktplätze in wichtigen Regionen, einschließlich der USA, zu starten. Diese Expansion folgt ihrer ursprünglichen Partnerschaft im Februar 2024 für den koreanischen App-Markt und dem Start von 'Enjoystore' durch ONE Store in Taiwan mit HAPPYTUK im August.

Positive
  • Strategic acquisition of ONE Store International by Digital Turbine strengthens global market presence
  • Partnership leverages Digital Turbine's established global device footprint
  • Integration of Digital Turbine's SingleTap technology enhances user experience
  • Expansion into multiple key markets including U.S. and EU
Negative
  • None.

Insights

This strategic partnership marks a significant development in the app marketplace landscape. The collaboration between ONE Store and Digital Turbine combines ONE Store's established app marketplace expertise from Korea with Digital Turbine's global device relationships and SingleTap technology. The acquisition of ONE Store International by Digital Turbine strengthens their position to capitalize on regulatory changes like the EU's Digital Markets Act.

The partnership addresses key market opportunities:

  • Alternative app store distribution amid increasing regulatory support
  • Lower fees and more flexible policies for developers
  • Expansion into major markets including US and EU

For Digital Turbine ($363M market cap), this deal could accelerate growth by tapping into the $170B global app economy. The timing aligns with growing developer demand for alternatives to dominant app stores and regulatory push for more competition.

  • Collaboration to Combine App Market Expertise, Global Device Footprint and Innovative Technology
  • Strengthening Partnership Following the Establishment of the Partnership in February 2024
  • ONE Store Continues Strategic Global Expansion with Regional Customization and Optimal Partnerships

SEOUL, South Korea, Oct. 30, 2024 /PRNewswire/ -- ONE Store, Korea's leading app marketplace, announced that it has signed a platform and service agreement with Digital Turbine, the global leader in growth solutions for the mobile ecosystem, to expand its app marketplace services into global markets, empowering app developers to take control of their application distribution and grow their business globally beyond the incumbent app stores.

ONE Store Partners with Digital Turbine for Global App Market Expansion

The partnership will leverage ONE Store's expertise in mobile app distribution and marketplace operations alongside Digital Turbine's global device footprint and innovative SingleTap technology to enable frictionless app installs for developers around the world. Together, the companies plan to launch localized app marketplaces in key regions, including the U.S. and other markets.

In February, ONE Store and Digital Turbine partnered to elevate the mobile experience in the highly sought after Korean App Market, marking the beginning of the strategic partnership focused on international expansion. This newly signed agreement expands that partnership, with ONE Store International, ONE Store's European subsidiary, acquired by Digital Turbine as part of the collaboration.

ONE Store is actively pursuing global expansion by tailoring its services for each market through partnerships with influential local players. The company's strategy is rooted in the operational expertise it has developed in its domestic market. In August, ONE Store demonstrated the potential of third-party app marketplaces by launching "Enjoystore" in partnership with HAPPYTUK, Taiwan's largest game publishing company.

Peter Chun, CEO of ONE Store, stated, "We are excited to partner with the global leader Digital Turbine to provide mobile users in global markets with a better alternative app marketplace. Through this partnership, we aim to create a fair and open ecosystem that supports developers' success and promotes healthy competition."

"The app economy has been subject to high fees, rigid policies, limited consumer choice, and an overall lack of developer control over how to grow their business," said Bill Stone, CEO at Digital Turbine. "This is more than just an app store expansion—it is an important step towards a fairer, more open mobile ecosystem where developers have the tools they need to create a true alternative path for app growth. This acquisition will allow us to offer a more scalable solution to leverage both the Digital Markets Act in the EU and our offerings in the U.S. and Latin American markets."

About ONE Store

ONE Store is Korea's leading app marketplace, offering a diverse range of digital content including games, apps, and multimedia. With over 10 years of successful app market experience, ONE Store is now venturing into the global market. Major shareholders include SK Square, Naver, Microsoft, Krafton, KT, and LGU+.

About Digital Turbine

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Its end-to-end platform simplifies partners' ability to enhance awareness, acquisition, and monetization — connecting them with more consumers across more devices. Digital Turbine is headquartered in North America, with offices worldwide. Visit [www.digitalturbine.com]  for more information.

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SOURCE ONE Store

FAQ

What is the purpose of ONE Store's partnership with Digital Turbine (APPS)?

The partnership aims to expand ONE Store's app marketplace services globally, combining ONE Store's expertise in mobile app distribution with Digital Turbine's global device footprint and SingleTap technology.

Which markets will ONE Store and Digital Turbine (APPS) expand into?

The companies plan to launch localized app marketplaces in key regions, including the United States and other markets, with a focus on EU markets under the Digital Markets Act.

What did Digital Turbine (APPS) acquire in this partnership?

Digital Turbine acquired ONE Store International, which is ONE Store's European subsidiary, as part of the collaboration agreement.

When did ONE Store and Digital Turbine (APPS) initially partner?

ONE Store and Digital Turbine initially partnered in February 2024 to enhance the mobile experience in the Korean App Market.

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