TIM and Digital Turbine Announce Partnership to Enhance Mobile User Experience in Brazil
Digital Turbine (APPS) and TIM Brazil have announced a strategic partnership to enhance smartphone experiences for TIM customers in Brazil. The collaboration will integrate Digital Turbine's mobile platform features, including Dynamic Installs for pre-selected apps and Push Notifications for relevant app suggestions, into hundreds of thousands of Android devices annually.
The partnership aims to provide personalized app recommendations and seamless access to apps and services on TIM-sold Android devices. TIM Brazil, as the country's 5G leader, sees this as a new channel for growth and improved customer engagement. For Digital Turbine, this collaboration represents a significant milestone in Brazil, expanding its presence across the Brazilian mobile ecosystem and major mobile carriers.
Digital Turbine (APPS) e TIM Brasile hanno annunciato una partnership strategica per migliorare l'esperienza degli smartphone per i clienti TIM in Brasile. La collaborazione integrerà le funzionalità della piattaforma mobile di Digital Turbine, inclusi gli Installazioni Dinamiche per app pre-selezionate e le Notifiche Push per suggerimenti di app rilevanti, in centinaia di migliaia di dispositivi Android ogni anno.
La partnership mira a fornire raccomandazioni personalizzate per le app e un accesso senza soluzione di continuità a app e servizi sui dispositivi Android venduti da TIM. TIM Brasile, in qualità di leader nel 5G del paese, considera questa come una nuova opportunità di crescita e un miglioramento del coinvolgimento dei clienti. Per Digital Turbine, questa collaborazione rappresenta una pietra miliare significativa in Brasile, espandendo la sua presenza nell'ecosistema mobile brasiliano e nei principali operatori mobili.
Digital Turbine (APPS) y TIM Brasil han anunciado una asociación estratégica para mejorar la experiencia de los smartphones para los clientes de TIM en Brasil. La colaboración integrará las características de la plataforma móvil de Digital Turbine, incluyendo Instalaciones Dinámicas para aplicaciones preseleccionadas y Notificaciones Push para sugerencias de aplicaciones relevantes, en cientos de miles de dispositivos Android anualmente.
La asociación tiene como objetivo proporcionar recomendaciones personalizadas de aplicaciones y acceso sin problemas a aplicaciones y servicios en los dispositivos Android vendidos por TIM. TIM Brasil, como líder en 5G del país, ve esto como un nuevo canal para el crecimiento y una mejor interacción con los clientes. Para Digital Turbine, esta colaboración representa un hito significativo en Brasil, ampliando su presencia en el ecosistema móvil brasileño y en los principales operadores móviles.
디지털 터빈 (APPS)과 TIM 브라질이 브라질 TIM 고객을 위한 스마트폰 경험을 향상시키기 위한 전략적 파트너십을 발표했습니다. 이 협력은 디지털 터빈의 모바일 플랫폼 기능을 통합하여 매년 수십만 대의 Android 기기에서 미리 선택된 앱에 대한 다이내믹 설치 및 관련 앱 제안을 위한 푸시 알림을 포함합니다.
이 파트너십은 TIM에서 판매하는 Android 기기에서 앱 및 서비스에 대한 개인화된 추천과 원활한 접근을 제공하는 것을 목표로 하고 있습니다. TIM 브라질은 자국의 5G 선두주자로서 이를 새로운 성장 채널과 고객 참여 개선의 기회로 보고 있습니다. 디지털 터빈에게 이 협력은 브라질에서 중요한 이정표를 의미하며, 브라질 모바일 생태계와 주요 이동통신사 내에서의 존재를 확장하고 있습니다.
Digital Turbine (APPS) et TIM Brésil ont annoncé un partenariat stratégique pour améliorer l'expérience des smartphones pour les clients de TIM au Brésil. La collaboration intégrera les fonctionnalités de la plateforme mobile de Digital Turbine, y compris les Installations Dynamiques pour des applications pré-sélectionnées et les Notifications Push pour des suggestions d'applications pertinentes, dans des centaines de milliers de dispositifs Android chaque année.
Ce partenariat vise à fournir des recommandations d'applications personnalisées et un accès fluide aux applications et services sur les dispositifs Android vendus par TIM. TIM Brésil, en tant que leader de la 5G dans le pays, considère cela comme un nouveau canal de croissance et une amélioration de l'engagement des clients. Pour Digital Turbine, cette collaboration représente une étape significative au Brésil, élargissant sa présence dans l'écosystème mobile brésilien et chez les principaux opérateurs mobiles.
Digital Turbine (APPS) und TIM Brasilien haben eine strategische Partnerschaft bekannt gegeben, um die Smartphone-Erfahrungen für TIM-Kunden in Brasilien zu verbessern. Die Zusammenarbeit wird die Funktionen der mobilen Plattform von Digital Turbine integrieren, einschließlich dynamischer Installationen für vorausgewählte Apps und Push-Benachrichtigungen für relevante App-Vorschläge, in Hunderttausende von Android-Geräten jährlich.
Ziel der Partnerschaft ist es, personalisierte App-Empfehlungen und nahtlosen Zugang zu Apps und Diensten auf von TIM verkauften Android-Geräten bereitzustellen. TIM Brasilien, als führendes Unternehmen im Bereich 5G des Landes, sieht dies als einen neuen Wachstumskanal und zur Verbesserung der Kundenbindung. Für Digital Turbine stellt diese Kooperation einen bedeutenden Meilenstein in Brasilien dar, da sie ihre Präsenz im brasilianischen mobilen Ökosystem und bei den großen Mobilfunkanbietern erweitert.
- Partnership with Brazil's 5G leader TIM expands Digital Turbine's market reach in a major telecom market
- Integration into hundreds of thousands of Android devices annually provides significant scale
- New revenue channel through app recommendations and installations
- None.
Insights
The partnership with TIM Brazil, while strategically sound, requires careful analysis within the broader context of Digital Turbine's business model and market opportunity. Brazil represents a significant mobile market with over 242 million mobile connections and TIM holds approximately 21% market share as the country's second-largest carrier.
The deal's potential impact centers on three key aspects:
- Revenue Generation: Digital Turbine typically earns fees from app developers and advertisers for each successful app installation or engagement. With hundreds of thousands of new Android devices annually through TIM, this creates a meaningful revenue stream, though likely not transformative given APPS's existing scale.
- Market Position: This partnership solidifies Digital Turbine's presence in Brazil's mobile ecosystem, potentially leading to partnerships with other carriers and expanding their addressable market. The company's ability to secure a major carrier partnership demonstrates competitive advantages in the region.
- Execution Risks: Success depends on user adoption rates, app developer participation and navigating Brazil's complex regulatory environment. Historical carrier partnerships suggest a 6-12 month ramp-up period before reaching meaningful revenue contribution.
While this partnership represents positive momentum in Digital Turbine's international expansion strategy, investors should monitor key metrics in upcoming quarters to assess actual revenue impact and user adoption rates. The deal's success could create a template for similar partnerships in other emerging markets, though near-term financial impact may be modest relative to the company's overall revenue base.
The Partnership Will Bring DT's Personalized App Recommendations and Seamless Mobile Experiences to Tim Users
With Digital Turbine's mobile platform, TIM customers will benefit from features such as Dynamic Installs, which deliver pre-selected apps tailored to user preferences, and Push Notifications, offering timely and relevant app suggestions. These solutions will be integrated into hundreds of thousands of Android devices annually.
"This partnership opens up new opportunities for TIM, providing a new channel for growth and reach, delivering better experiences to ours customers," said Leonardo Siqueira, Director of Data Monetization at TIM Brazil. "By leveraging Digital Turbine's innovative platform, we strengthen customer engagement and create a more personalized and relevant journey for our customers."
With a strong presence across the Brazilian mobile ecosystem, Digital Turbine is well-positioned to now offer its services to even more mobile users in the country, with more opportunities and experiences to be added as the relationship expands. This collaboration marks a significant milestone for Digital Turbine in
"This partnership with TIM Brazil is an important milestone for Digital Turbine," said Phil Bramson, GM of App Media at Digital Turbine. "We are thrilled to collaborate with one of the country's leading mobile operators to bring innovative and personalized mobile experiences to more Brazilian users. This is just the beginning of our journey with TIM, and we look forward to expanding our offerings to further enhance the mobile experience for their customers - as we already do for mobile users around the world."
TIM Brazil's commitment to innovation and Digital Turbine's expertise in delivering cutting-edge mobile experiences represent a powerful alignment. With a strong presence in
The integration of Digital Turbine's solutions into TIM Brazil's devices underscores both companies' dedication to delivering value and elevating the mobile ecosystem in one of the world's most dynamic telecom markets.
About TIM
TIM's mission is to "evolve together with courage and respect, transforming technology into freedom". In line with its protagonist attitude and signature, the operator has the largest mobile coverage and 4G presence in
About Digital Turbine
Digital Turbine (NASDAQ: APPS) is the driving force behind superior mobile experiences for consumers and results for the world's leading mobile operators, advertisers and publishers. Our platform uniquely simplifies our partners' ability to drive end-to-end recognition, acquisition and monetization - connecting them to more consumers, in more ways, on more devices. Digital Turbine is headquartered in
Media contact:
Daniel Gal, daniel.gal@digitalturbine.com
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SOURCE Digital Turbine, Inc.
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