BRAG Index II Identifies Power App Brands of Q2

Rhea-AI Summary

Digital Turbine (NASDAQ: APPS) and Apptopia have released the BRAG (Brand Relative App Growth) Index II, providing insights into mobile app performance trends. The index analyzes brand metrics, including Brand Power and Brand Velocity, to assess market positioning. Key findings reveal which financial brands are likely to evolve into super apps, which streaming services can thrive amidst content competition, and shopping brands gaining traction despite reduced discretionary spending. The report aims to enhance understanding of the interplay between brand strength and app successes in a user acquisition-focused landscape.

Positive

• Launch of the BRAG Index II offering enhanced insights into mobile app performance.
• Introduction of new metrics: Brand Power and Brand Velocity for better market analysis.
• Identification of key brands thriving amidst current market challenges.

Negative

• None.

Cash App, News Break, McDonalds, SHEIN, tubi Named Top BRAG-gers

AUSTIN, Texas and BOSTON, Sept. 14, 2022 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS), the leading independent mobile growth platform, and Apptopia Inc., a leader in real-time competitive intelligence, today released The BRAG (Brand Relative App Growth) Index II, the second of a new report series. The latest report reveals new intelligence on key trends happening across top mobile app categories and actionable insights on effective mobile UA tactics by analyzing a combination of brand performance tracking and deep app performance metrics.

In a post IDFA and consolidation-minded world, there's an increasing need for understanding the art of brand building in addition to the science of user acquisition. The first BRAG Index gave well-timed insight to the mobile marketing tactics and trends born in this new age of mobile marketing. BRAG Index 2 adds new metrics: Brand Power and Brand Velocity, to gain further insights on critical market issues such as:

• Which leading financial brands are best positioned to become a super app?
• Whose streaming video brand is built to survive in a content and consolidation war?
• Which QSR brands have the clout to fight back against food delivery apps?
• While discretionary spending has gone down, which shopping brands have trended up?
• Do publisher app brands even matter that much and will they ever on mobile phones?

"Today's best marketers are looking into a better understanding of their full funnel— from understanding attention and awareness to view-thru attribution in an ID-less environment," said Greg Wester, SVP at Digital Turbine. "Having a method to understand full-funnel metrics is a new and critical missing piece. Our brand tracking combined with Apptopia's expertise in app performance data with rich consumer insights, really creates a unique and trusted lens on needed marketplace insights."

The report combines proprietary 3rd-party survey data on brand factors such as awareness, intent and opinions measured at the beginning of each quarter, with actual install and engagement data for the full quarter, provided via Apptopia.

"We're excited to release the latest report in the BRAG series," said Jonathan Kay, CEO at Apptopia. "Because brand and performance are interrelated, it's important to take a multifaceted approach to dive deeper into the relationship between brand strength and broader issues impacting the app ecosystem. We look forward building upon this foundation in future reports."

Mobile Explorers - A New Mobile Podcast Series Powered by the BRAG report from Digital Turbine and Apptopia

BRAG Index report highlights will be featured in a new podcast series, Mobile Explorers, hosted by industry expert Peggy Salz. Hear interviews with leaders in the app ecosystem and dig deep into latest in mobile marketing trends and tactics. It's a must-listen for any budding or experienced mobile marketing professional. The first podcast is scheduled to air in October 2022.

About The BRAG Index

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report series to focus on and measure full funnel app performance metrics. Digital Turbine and Apptopia partnered to create the report by integrating consumer surveys with Apptopia's performance data to shed insights on thriving apps that are transcending their brand funnel and punching above their weight, understanding key industry topics, exploring Brand Incrementality and more. To view the full report, go to www.bragindex.com.

Brand Power and Brand Velocity are two BRAG metrics that measure overall strength in mobile app brands.  Brand Power reflects the size of an app's Brand Funnel (e.g., awareness and install intent), the ratio of those liking/disliking the app and App Gap, a measure of brand equity.  Brand Velocity reflects quarter-to-quarter changes in the size of the app's Brand Funnel as well as in sentiment towards the app/brand. Brands with similar levels of Brand Power and Brand Velocity are shaded similarly.

About Digital Turbine

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Our end-to-end platform uniquely simplifies our partners' ability to supercharge their awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. www.digitalturbine.com

Digital Turbine Media Contact
Mimi Torrington
mimi.torrington@digitalturbine.com 

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics via the Bloomberg Terminal to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning.

Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Apptopia Media Contact
Adam Blacker
617-963-0965
ablacker@apptopia.com 

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SOURCE Digital Turbine, Inc.