Applovin Corporation - APP STOCK NEWS

Adjust has introduced CTV AdVision, the first comprehensive connected TV measurement solution, amid significant growth in CTV advertising. In April 2022, CTV ads drove a 184% increase in mobile app installs compared to December 2021, while CTV app installs surged 150% over February 2022. Projected CTV ad spending is expected to exceed $21 billion this year. CTV AdVision aims to address measurement challenges faced by marketers by providing reliable data on campaign performance and integration with major CTV platforms, thereby enhancing ROI tracking.

PeopleFun has appointed Carol Miu as Chief Executive Officer, succeeding co-founder Tony Goodman, who led the company since 2011. Miu, who previously held several key roles at PeopleFun, including Chief Product and Analytics Officer, has played a pivotal role in the company's success, growing annual revenue from $100 million in 2018 to over $300 million in 2021. With over 30 million monthly active users, she aims to foster innovation and enhance employee development as the company seeks to expand its hit games portfolio.

AppLovin Corporation (NASDAQ: APP) will report its financial results for Q1 2022 on May 11, 2022, after the U.S. stock market closes. A webinar led by Co-founder and CEO Adam Foroughi and President CFO Herald Chen will follow at 2:00 PM PT / 5:00 PM ET, discussing business performance. Investors can access the webinar via the Company’s website or through a dial-in number. AppLovin continues to provide robust marketing software solutions for app developers.

AppLovin Corporation (Nasdaq: APP) has appointed Christina Seafort as Chief People Officer. Seafort brings over 25 years of HR expertise, previously serving as Amazon's head of HR for Global Mergers and Acquisitions. Her role will focus on enhancing AppLovin’s people-first culture and strategies to bolster employee inclusivity and attract talent. President and CFO Herald Chen emphasized her potential impact on the company's growth in the mobile app ecosystem, highlighting the importance of strong leadership in scaling businesses.

AppLovin has announced an exclusive partnership with Project Makeover and the cast of Queer Eye. This collaboration allows players to engage with the Fab Five while completing in-game makeover tasks. The mobile game has previously achieved remarkable success, ranking as the #1 grossing game in 24 countries and amassing over 67 million installs. The partnership, facilitated by IMG, aims to enhance player experience by integrating the popular characters from the Emmy-winning show into the game. The Fab Five's appearances will be available for a limited time starting today.

AppLovin Corporation has partnered with The Trade Desk to integrate AppLovin Exchange (ALX) into The Trade Desk’s platform, marking a significant step as the first mobile in-app exchange enabling Unified ID 2.0. This collaboration aims to enhance targeting capabilities for advertisers across 140,000 mobile apps reaching over 1.8 billion devices globally. The integration will offer agencies and advertisers direct access to a wealth of mobile inventory, improving campaign efficiency and scalability.

Adjust launched Datascape, an advanced analytics solution aimed at enhancing mobile app marketing strategies. This tool allows marketers to access performance metrics and campaign data from various sources in a unified view, facilitating smarter decision-making. Key features include customizable dashboards, performance marketing metrics, and SKAdNetwork insights. CEO Simon Dussart emphasized the importance of agility in analyzing campaign data. The solution has shown promising results, enabling clients to optimize their strategies effectively.

AppLovin (NASDAQ: APP) has successfully acquired Wurl for approximately $430 million in cash and stock. This acquisition broadens AppLovin's software platform into the Connected TV (CTV) market. With Wurl, AppLovin aims to provide a seamless entry for advertisers into the growing CTV sector, expected to see ad spending surpass $30 billion by 2025. Wurl enables content companies to reach over 300 million TVs and 30 million users monthly, enhancing AppLovin's advertising capabilities and expanding their ecosystem.

AppLovin Corporation (NASDAQ: APP) has announced that CEO Adam Foroughi will engage in a fireside chat during the Morgan Stanley Technology, Media & Telecom Conference. The event is scheduled for Thursday, March 10, 2022, at 11:30 a.m. Pacific Time, to be held in San Francisco. A webcast and replay of the session will be available on the company's investor relations website shortly after the chat concludes. AppLovin is known for its comprehensive marketing software, which supports app developers in marketing, monetization, and analytics.