Applovin Corp - APP STOCK NEWS

AppLovin (NASDAQ: APP) has successfully acquired Wurl for approximately $430 million in cash and stock. This acquisition broadens AppLovin's software platform into the Connected TV (CTV) market. With Wurl, AppLovin aims to provide a seamless entry for advertisers into the growing CTV sector, expected to see ad spending surpass $30 billion by 2025. Wurl enables content companies to reach over 300 million TVs and 30 million users monthly, enhancing AppLovin's advertising capabilities and expanding their ecosystem.

AppLovin Corporation (NASDAQ: APP) has announced that CEO Adam Foroughi will engage in a fireside chat during the Morgan Stanley Technology, Media & Telecom Conference. The event is scheduled for Thursday, March 10, 2022, at 11:30 a.m. Pacific Time, to be held in San Francisco. A webcast and replay of the session will be available on the company's investor relations website shortly after the chat concludes. AppLovin is known for its comprehensive marketing software, which supports app developers in marketing, monetization, and analytics.

AppLovin Corporation (NASDAQ: APP) has initiated a share repurchase program valued at $750 million. Effective immediately, the program aims to demonstrate confidence in the company's growth potential. President and CFO Herald Chen emphasized a commitment to enhancing shareholder value through disciplined capital allocation. Repurchases will be conducted through open market transactions or private negotiations, depending on market conditions. The program is flexible and can be adjusted or terminated at the Board's discretion.

AppLovin Corporation (NASDAQ: APP) has announced its decision to acquire Wurl, a growing software platform in the Connected TV market, for roughly $430 million. This acquisition aims to enhance AppLovin's capabilities in the fast-expanding CTV sector, where ad spending is expected to exceed $30 billion by 2025. The deal will be financed with 55% cash and 45% AppLovin equity, and it is anticipated to close in the first half of 2022, allowing Wurl to continue operating under its brand.

AppLovin Corporation has partnered with HUMAN Security, Inc. to enhance traffic quality protection across its marketing software solutions. This collaboration aims to combat invalid traffic and ad fraud, ensuring better performance, transparency, and safety for clients. With the integration of MoPub and MAX, AppLovin has become the largest mobile in-app exchange, providing a robust platform for programmatic buying. HUMAN's technology, including MediaGuard, will help detect and mitigate bot activity, offering greater assurance for buyers and protection for publishers' monetization efforts.

AppLovin Corporation (NASDAQ: APP) reported a strong fourth quarter and fiscal year ending December 31, 2021. Revenue surged 56% year-over-year to $793 million, with a 25% organic growth. For the full year, revenue reached $2.8 billion, a 92% increase. The Software Platform revenue soared 208% to $247 million, showcasing a robust demand. Net income improved to $31 million with a 4% margin, while Adjusted EBITDA rose 60% to $221 million. AppLovin raised its 2022 revenue outlook for its Software Platform to $1.35 - $1.50 billion, reflecting a growth rate of 100-123%.

Adjust has appointed Simon (Bobby) Dussart as CEO, succeeding Paul H. Müller, who remains as an advisor. Dussart, a veteran with over 8 years at Adjust, previously served as Chief Customer Officer, contributing to a 30% growth in the customer base last year. His leadership aims to enhance innovative solutions for mobile marketers, particularly targeting growth in China, Southeast Asia, EMEA, and Japan. Adjust was acquired by AppLovin in 2021 and has established itself as a leading platform in mobile marketing analytics.

AppLovin Corporation (NASDAQ: APP) will release its financial results for Q4 and the fiscal year 2021 on February 16, 2022, after U.S. market close. A conference call will follow at 2:00 PM PT / 5:00 PM ET, featuring management commentary on business performance. The event will be accessible via audio webcast on the company’s investor relations website. AppLovin provides marketing software solutions to app developers, facilitating the marketing, monetization, and analysis of apps.

AppLovin has successfully acquired Twitter's MoPub business for $1.05 billion in cash, enhancing its MAX platform, which is projected to handle over $15 billion in annualized advertiser spending by 2023. This integration aims to consolidate features, benefiting app publishers with increased monetization and streamlined workflows. Notable improvements will include advanced reporting and enhanced ad formats. The transition for MoPub customers is underway, with a scheduled sunset date of March 31, 2022 for the MoPub platform.