Applovin Corporation - APP STOCK NEWS

AppLovin Corporation (NASDAQ: APP) has announced its decision to acquire Wurl, a growing software platform in the Connected TV market, for roughly $430 million. This acquisition aims to enhance AppLovin's capabilities in the fast-expanding CTV sector, where ad spending is expected to exceed $30 billion by 2025. The deal will be financed with 55% cash and 45% AppLovin equity, and it is anticipated to close in the first half of 2022, allowing Wurl to continue operating under its brand.

AppLovin Corporation has partnered with HUMAN Security, Inc. to enhance traffic quality protection across its marketing software solutions. This collaboration aims to combat invalid traffic and ad fraud, ensuring better performance, transparency, and safety for clients. With the integration of MoPub and MAX, AppLovin has become the largest mobile in-app exchange, providing a robust platform for programmatic buying. HUMAN's technology, including MediaGuard, will help detect and mitigate bot activity, offering greater assurance for buyers and protection for publishers' monetization efforts.

AppLovin Corporation (NASDAQ: APP) reported a strong fourth quarter and fiscal year ending December 31, 2021. Revenue surged 56% year-over-year to $793 million, with a 25% organic growth. For the full year, revenue reached $2.8 billion, a 92% increase. The Software Platform revenue soared 208% to $247 million, showcasing a robust demand. Net income improved to $31 million with a 4% margin, while Adjusted EBITDA rose 60% to $221 million. AppLovin raised its 2022 revenue outlook for its Software Platform to $1.35 - $1.50 billion, reflecting a growth rate of 100-123%.

Adjust has appointed Simon (Bobby) Dussart as CEO, succeeding Paul H. Müller, who remains as an advisor. Dussart, a veteran with over 8 years at Adjust, previously served as Chief Customer Officer, contributing to a 30% growth in the customer base last year. His leadership aims to enhance innovative solutions for mobile marketers, particularly targeting growth in China, Southeast Asia, EMEA, and Japan. Adjust was acquired by AppLovin in 2021 and has established itself as a leading platform in mobile marketing analytics.

AppLovin Corporation (NASDAQ: APP) will release its financial results for Q4 and the fiscal year 2021 on February 16, 2022, after U.S. market close. A conference call will follow at 2:00 PM PT / 5:00 PM ET, featuring management commentary on business performance. The event will be accessible via audio webcast on the company’s investor relations website. AppLovin provides marketing software solutions to app developers, facilitating the marketing, monetization, and analysis of apps.

AppLovin has successfully acquired Twitter's MoPub business for $1.05 billion in cash, enhancing its MAX platform, which is projected to handle over $15 billion in annualized advertiser spending by 2023. This integration aims to consolidate features, benefiting app publishers with increased monetization and streamlined workflows. Notable improvements will include advanced reporting and enhanced ad formats. The transition for MoPub customers is underway, with a scheduled sunset date of March 31, 2022 for the MoPub platform.

Belka Games, in collaboration with AppLovin (NASDAQ: APP), has introduced a character creation of Dolly Parton in their mobile game Solitaire Cruise. This partnership aims to enhance player engagement with unique events and tutorials led by Parton. The character will be featured from now until April 2022, adding a new storyline and various interactive elements to the game. Belka Games has been recognized as a top mobile game developer, ranking in the top 20 publishers by revenue in 2021.

AppLovin Corporation (Nasdaq: APP) has announced the pricing of an upsized underwritten offering of 7,500,000 shares of its Class A common stock at $83.00 per share. The shares are being offered by certain stockholders, including KKR Denali Holdings L.P., which has also provided a 30-day option for underwriters to purchase an additional 1,125,000 shares. The offering is set to close on December 7, 2021, pending customary conditions. All proceeds from the sale will go to the selling stockholders, as AppLovin is not selling shares in this offering.

AppLovin Corporation (NASDAQ: APP) announced a secondary offering by certain stockholders, including KKR Denali Holdings L.P., of 6,500,000 shares of its Class A common stock. The underwriters will have a 30-day option to purchase up to an additional 975,000 shares. All proceeds will go to the selling stockholders, as AppLovin is not offering any of its shares. The offering is managed by J.P. Morgan, BofA Securities, Citigroup, and Morgan Stanley, among others. A registration statement has been filed with the SEC but is not yet effective.