Adjust Launches Advanced Analytics Solution to Drive Smarter, Faster Marketing Decisions For Mobile App Growth

Rhea-AI Summary

Adjust launched Datascape, an advanced analytics solution aimed at enhancing mobile app marketing strategies. This tool allows marketers to access performance metrics and campaign data from various sources in a unified view, facilitating smarter decision-making. Key features include customizable dashboards, performance marketing metrics, and SKAdNetwork insights. CEO Simon Dussart emphasized the importance of agility in analyzing campaign data. The solution has shown promising results, enabling clients to optimize their strategies effectively.

Positive

• Launch of Datascape enhances analytics capabilities for app marketers.
• Unified view of performance metrics improves decision-making efficiency.
• Customizable dashboards help visualize key performance indicators.
• Promising client feedback indicating increased campaign optimization efficiency.

Negative

• None.

Adjust Datascape empowers app marketers with time-saving reporting, visualization, and analysis tools across all data sources, on one screen

SAN FRANCISCO, April 5, 2022 /PRNewswire/ -- Mobile marketing analytics platform Adjust today launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time.

Datascape solves marketers' needs to easily view and analyze performance across multiple campaigns – all in one place. 

Agility is more important than ever as app marketers are tasked with analyzing campaign data from an ever-increasing number of sources and acting on it immediately. Datascape helps solve this challenge by providing marketers with access to all of their data from network APIs, attributions, consented AppTrackingTransparency (ATT) installs and SKAdNetwork (SKAN) campaigns in one place — a unique approach among mobile measurement partners.

"A mobile app's success in this dynamic industry depends on smart and fast  decision-making," said Simon "Bobby" Dussart, CEO of Adjust. "As an enterprise-ready solution, Datascape solves marketers' needs to easily view and analyze what's working, or what isn't, across multiple campaigns. Having this overview of their business performance and this level of insights, all in one place, allows marketers to optimize their strategy and focus on growth."

With Datascape, marketers can customize dashboards and reports to visualize user growth and cohorts, summarize extensive data sets, and analyze SKAN data, including:

• Performance marketing metrics at a glance, as well as a deeper view of more granular data when needed.
• Compare and contrast filters to view results across all apps, regardless of iOS or Android operating system.
• SKAdNetwork dashboard to learn which campaigns targeted to users acquired through Apple's SKAN framework are driving the most installs.
• Side-by-side network, attribution, SKAN, and ATT data in different combinations, in a single view.
• Monetization dashboard with full visibility of profit and revenue metrics through numerous partner integrations and data sources.

Datascape's expanded visualizations have been market-tested and show promising results for Adjust's clients. 

"Datascape has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency," said Arthur Jun, Head of Performance Marketing at Duolingo. "And as we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need."

"Datascape allows our team to have complete, centralized visibility over all of our campaigns and apps to analyze marketing results," said David Ribeiro, Head of Growth at Voodoo. "This way, our team is able to spot trends, compare performance easily against previous time periods, and act quickly and efficiently to implement changes to our strategy."

To learn more about Datascape, visit: https://www.adjust.com/product/datascape.

About Adjust

Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.

In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com.

Contact info

Joshua Grandy
Director, Global Communications
pr@adjust.com

 

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SOURCE Adjust

FAQ

What is Adjust Datascape and how does it help app marketers?

Adjust Datascape is an advanced analytics solution that provides app marketers with unified insights into performance metrics and campaign data, enabling smarter decision-making.

When was Adjust Datascape launched?

Adjust Datascape was launched on April 5, 2022.

How does Adjust Datascape differ from other analytics tools?

Datascape uniquely aggregates data from multiple sources into a single view, allowing for easier analysis and quicker strategic adjustments.

What features does Adjust Datascape offer for mobile marketing?

Datascape offers customizable dashboards, performance marketing metrics, SKAdNetwork insights, and comparison filters across all apps.

Who is the parent company of Adjust?

Adjust was acquired by AppLovin, which is traded under the ticker symbol APP.