Buy with Prime Expands with Launch of New Brand Belkin
Amazon (AMZN) has announced the expansion of its Buy with Prime service to include Belkin.com, a major consumer electronics accessories manufacturer. Through this integration, U.S. Prime members can now shop directly on Belkin.com while enjoying Prime benefits including fast, free delivery, easy returns, and 24/7 support.
The service, which launched in 2022, has shown significant success with merchants reporting an average 16% increase in revenue per shopper. Additionally, 50% of Prime members are more likely to make repeat purchases from DTC sites offering Prime benefits, and 95% of Buy with Prime users indicate they're likely to use the service again.
Belkin is offering hundreds of Prime-eligible items, including screen protectors, docks, and headphones, with Amazon handling order delivery and post-purchase management.
Amazon (AMZN) ha annunciato l'espansione del suo servizio Compra con Prime per includere Belkin.com, un importante produttore di accessori per elettronica di consumo. Grazie a questa integrazione, i membri Prime negli Stati Uniti possono ora acquistare direttamente su Belkin.com godendo dei vantaggi di Prime, tra cui consegna rapida e gratuita, resi facili e supporto 24 ore su 24.
Il servizio, lanciato nel 2022, ha mostrato un notevole successo, con i commercianti che riportano un aumento medio del 16% delle entrate per acquirente. Inoltre, il 50% dei membri Prime è più propenso a effettuare acquisti ripetuti da siti DTC che offrono benefici Prime, e il 95% degli utenti di Compra con Prime indica che è probabile che utilizzino nuovamente il servizio.
Belkin offre centinaia di articoli idonei per Prime, tra cui protezioni per schermi, docking station e cuffie, con Amazon che gestisce la consegna degli ordini e la gestione post-acquisto.
Amazon (AMZN) ha anunciado la expansión de su servicio Compra con Prime para incluir Belkin.com, un importante fabricante de accesorios para electrónica de consumo. A través de esta integración, los miembros Prime de EE. UU. ahora pueden comprar directamente en Belkin.com mientras disfrutan de los beneficios de Prime, incluyendo entrega rápida y gratuita, devoluciones sencillas y soporte 24/7.
El servicio, que se lanzó en 2022, ha mostrado un éxito significativo, con los comerciantes informando un aumento promedio del 16% en los ingresos por comprador. Además, el 50% de los miembros Prime son más propensos a realizar compras repetidas en sitios DTC que ofrecen beneficios de Prime, y el 95% de los usuarios de Compra con Prime indican que es probable que utilicen el servicio nuevamente.
Belkin está ofreciendo cientos de artículos elegibles para Prime, incluyendo protectores de pantalla, estaciones de acoplamiento y auriculares, con Amazon manejando la entrega de pedidos y la gestión posterior a la compra.
아마존 (AMZN)은 주요 소비자 전자 액세서리 제조업체인 Belkin.com에 프라임 구매 서비스를 포함하는 확장을 발표했습니다. 이 통합을 통해 미국의 프라임 회원들은 빠르고 무료 배송, 간편 반품, 24/7 지원 등의 프라임 혜택을 누리면서 Belkin.com에서 직접 쇼핑할 수 있게 되었습니다.
2022년에 출시된 이 서비스는 상인들이 고객당 평균 16%의 수익 증가를 보고하는 등 상당한 성공을 거두었습니다. 또한, 프라임 회원의 50%가 프라임 혜택을 제공하는 DTC 사이트에서 반복 구매를 할 가능성이 높으며, 95%의 프라임 구매 사용자들은 이 서비스를 다시 사용할 가능성이 있다고 응답했습니다.
Belkin은 Amazon이 주문 배송 및 구매 후 관리를 처리하는 가운데 스크린 보호기, 도킹 스테이션, 헤드폰 등 수백 개의 프라임 적격 품목을 제공하고 있습니다.
Amazon (AMZN) a annoncé l'expansion de son service Acheter avec Prime pour inclure Belkin.com, un fabricant majeur d'accessoires électroniques. Grâce à cette intégration, les membres Prime américains peuvent désormais acheter directement sur Belkin.com tout en profitant des avantages de Prime, notamment la livraison rapide et gratuite, des retours faciles et un support 24/7.
Le service, lancé en 2022, a montré un succès significatif, les commerçants signalant une augmentation moyenne de 16% des revenus par acheteur. De plus, 50% des membres Prime sont plus susceptibles de faire des achats répétés sur des sites DTC offrant des avantages Prime, et 95% des utilisateurs d'Acheter avec Prime indiquent qu'ils sont susceptibles d'utiliser à nouveau le service.
Belkin propose des centaines d'articles éligibles pour Prime, y compris des protecteurs d'écran, des stations d'accueil et des écouteurs, Amazon s'occupant de la livraison des commandes et de la gestion post-achat.
Amazon (AMZN) hat die Erweiterung seines Kaufe mit Prime -Dienstes bekannt gegeben, um Belkin.com, einen führenden Hersteller von Zubehör für Unterhaltungselektronik, einzuschließen. Durch diese Integration können US-Prime-Mitglieder jetzt direkt auf Belkin.com einkaufen und dabei Prime-Vorteile wie schnelle, kostenlose Lieferung, einfache Rücksendungen und 24/7-Support genießen.
Der 2022 eingeführte Dienst hat erheblichen Erfolg gezeigt, da Händler einen durchschnittlichen 16%igen Anstieg des Umsatzes pro Käufer melden. Darüber hinaus sind 50% der Prime-Mitglieder wahrscheinlicher geneigt, Wiederholungskäufe bei DTC-Seiten zu tätigen, die Prime-Vorteile anbieten, und 95% der Benutzer von Kaufe mit Prime geben an, dass sie den Dienst wahrscheinlich erneut nutzen werden.
Belkin bietet Hunderte von Prime-geeigneten Artikeln an, einschließlich Displayschutzfolien, Dockingstationen und Kopfhörern, während Amazon die Auftragslieferung und das Management nach dem Kauf übernimmt.
- 16% average increase in revenue per shopper for merchants using Buy with Prime
- 50% higher likelihood of repeat purchases from Prime members
- 95% customer retention rate for Buy with Prime service
- Expansion to major electronics brand increases Amazon's DTC market presence
- None.
Insights
The expansion of Buy with Prime to Belkin represents a significant strategic move in Amazon's DTC initiative. With 16% average revenue increase per shopper and 50% higher customer retention for participating merchants, this partnership strengthens Amazon's position in the direct-to-consumer space. The timing ahead of the holiday season is particularly strategic, leveraging Prime's trusted fulfillment network for Belkin's premium electronics accessories.
The integration of Prime benefits on merchant websites effectively extends Amazon's ecosystem beyond its marketplace, creating a powerful network effect. This expansion demonstrates Amazon's evolving strategy to monetize its logistics infrastructure while helping brands maintain their direct customer relationships - a win-win proposition that could significantly impact future e-commerce dynamics.
This partnership marks a significant expansion of Amazon's Buy with Prime service into the premium electronics accessories market. The 95% likelihood of repeat usage among Prime customers indicates strong program stickiness, while merchants benefit from reduced customer acquisition costs. For Belkin, this integration provides access to Amazon's massive Prime member base while maintaining brand independence and direct customer relationships.
The strategic timing before the holidays maximizes potential impact, particularly for high-margin accessories like chargers and screen protectors. This move strengthens Amazon's competitive position against other e-commerce platforms while creating additional revenue streams from its logistics infrastructure.
Belkin.com customers now benefit from the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand – just in time for the holiday season
Through fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience, Buy with Prime enhances the Belkin.com shopping experience
Prime members can now enjoy the familiar shopping benefits they know and love while using Buy with Prime on Belkin.com
(Graphic: Business Wire)
"For over 40 years, Belkin has placed our customers at the heart of everything we do, ensuring their needs remain our top priority," said Will Sieck, vice president of sales at Belkin. "A seamless shopping experience is essential, and through the trust of Prime, we are confident in delivering
Belkin Electronics, Prime Delivery Speeds. Just in Time for the Holidays.
Shoppers can discover Prime eligible items on Belkin.com and add them to their cart as usual. Then, during checkout, shoppers can use the Buy with Prime button to login and verify their Prime membership, select a shipping address and payment method from their Amazon wallet, and receive Prime delivery speeds and easy returns. Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.
Belkin has hundreds of Prime eligible items available, including their best-selling screen protectors, docks, and headphones that will make perfect last-minute holiday gifts. Some of the current items include:
- BoostCharge Pro 3-in-1 Magnetic Wireless Charging Stand with Qi2 15W
- BoostCharge Plus 10K USB-C Power Bank with Integrated Cables
- BoostCharge Magnetic Wireless Power Bank 5K + Stand
- Auto-Tracking Stand Pro with DockKit
- Connect Pro Thunderbolt 4 Dock
- ScreenForce UltraGlass 2 Treated Screen Protector for iPhone 16
- SoundForm Adapt Wireless Over-The-Ear Headphones
- Secure Holder with Wire Cable for AirTag
“The only thing that matches the speed of Belkin’s chargers is the fast, free delivery of Prime,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. “Whether you like to plan ahead or are a last-minute shopper, this holiday season we’re thrilled that Prime members can use the shopping benefits they know on the Belkin electronics they love for whoever they’re gifting for this Holiday season.”
Shop from Even More Brands using Buy with Prime
Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include Steve Madden, bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food, Truff, Betty Buzz, and more.
Buy with Prime powers sellers’ businesses on their own website
By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support with participating brands; and a convenient checkout experience. Merchants also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers. Buy with Prime has helped merchants increase shopper conversion, leading to an average
Prime members interested in shopping with Buy with Prime on Belkin can visit here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218018918/en/
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FAQ
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