Gamers, start your engines: Ally Racing creates nostalgic video game for NASCAR fans

Rhea-AI Summary

Ally Racing has launched a new online video game for NASCAR enthusiasts, allowing players to virtually drive the No. 48 Ally race car. The free game, featuring retro 8-bit graphics, can be accessed at www.allyracer.com. Players navigate obstacles while collecting financial rewards to boost scores in 60-90 second races across multiple tracks. The initiative aims to engage fans during the pandemic and expand interaction with Ally's brand. Notably, Ally Financial holds $184.1 billion in assets as of June 30, 2020, indicating its strong market position.

Positive

• Launch of a free online video game to engage NASCAR fans.
• Game features nostalgic 8-bit graphics appealing to a wide audience.
• Encourages fan interaction and friendly competition through social media.
• Ally Financial has substantial assets of $184.1 billion as of June 30, 2020.

Negative

• None.

CHARLOTTE, N.C., Aug. 10, 2020 /PRNewswire/ -- Ally Racing is giving NASCAR fans of all ages a chance to compete behind the wheel—er, keyboard—of the No. 48 Ally race car with a new online video game.

"Nothing can replace the live action sights and sounds of a Cup Series race, but we wanted to create a fun way to stoke competition and engage fans, recognizing people are turning to their mobile devices to stay connected and entertained," said Andrea Brimmer, chief marketing and public relations officer for Ally.

The free, web-based game can be played at www.allyracer.com, and relies on simple instructions and 1980s-style 8-bit graphics to make it accessible to novice gamers and young-at-heart gamers, who may appreciate the drive down memory lane.

Players need to steer around obstacles like oil slicks, tire debris and other cars while trying to beat the clock and other race cars to the checkered flag. Hitting financial targets, literally, generates bonus points by driving through Ally Financial "rewards" such as coins and plum-colored dollar bills that pop up on the track. Those rewards are banked for future use, so players can choose when to withdraw the rewards and help boost their score as they reach more challenging levels within the game.

There's no limit to how many times players can test their skills at the 60-90 second game. At-home virtual drivers can compete at the following digital racetracks: Daytona Beach, The Monster, Allywood and Queen City Circuit. A leaderboard keeps a running tab on the top finishers. As the 2020 NASCAR Cup Series progresses, additional levels and paint schemes will be introduced to the Ally Racer video game. 

"We know there are a lot of die-hard NASCAR and Jimmie Johnson fans who wish they could cheer for Jimmie in person this season. We do too," Brimmer said. "This is one small way we're helping fans feel connected to Jimmie while bringing motorsports fun into their homes.  We encourage fans to post their high scores on social media to fuel some friendly competition and connect with each other."

Starting with the pandemic shutdown and continuing with NASCAR's return to live racing, Ally has sought new ways to engage fans. This includes Johnson's participation in virtual iRacing events, videoconference meet & greets with fans, and frequent updates to Ally Racing social media channels.

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial-services company with $184.1 billion in assets as of June 30, 2020. As a customer-centric company with passionate customer service and innovative financial solutions, we are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. We are one of the largest full-service automotive-finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers. Our award-winning online bank (Ally Bank, Member FDIC and Equal Housing Lender) offers mortgage lending, personal lending, and a variety of deposit and other banking products, including savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs). Additionally, we offer securities-brokerage and investment-advisory services through Ally Invest. Our robust corporate finance business offers capital for equity sponsors and middle-market companies.

For more information and disclosures about Ally, visit https://www.ally.com/#disclosures 

Contact:

Ann Smith
ann.smith@ally.com
313-656-5881

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SOURCE Ally Financial

FAQ

What is the Ally Racing online video game about?

The Ally Racing game allows players to virtually drive the No. 48 Ally race car while navigating obstacles and collecting rewards.

When was the Ally Racing video game launched?

The game was launched on August 10, 2020.

Where can I play the Ally Racing video game?

You can play the game at www.allyracer.com.

What are the graphics style of the Ally Racing game?

The game features retro 8-bit graphics, reminiscent of 1980s video games.

How does the scoring system work in the Ally Racing game?

Players earn bonus points by collecting financial rewards while racing, which can be banked for future use.

What financial position does Ally Financial hold?

Ally Financial reported $184.1 billion in assets as of June 30, 2020.