New Alkami Report Reveals Generational Trends Driving Rapid Change in Digital Banking

Rhea-AI Summary

Alkami Technology, Inc. (Nasdaq: ALKT) announced the launch of its latest research report, The 2022 Digital Banking Transformative Trends Study, created with The Center for Generational Kinetics. Surveying over 1,500 U.S. digital banking users, the report highlights significant trends such as the correlation between digital banking engagement and product penetration. It also reveals that younger generations are less loyal to their primary financial institutions, raising concerns for FIs aiming for future growth.

Positive

• The report identifies a strong correlation between digital banking engagement and higher product penetration for financial institutions.
• The data provided in the study is unique and specifically relevant to digital banking strategies.

Negative

• 40% of regional and community financial institution customers would consider switching if their digital banking experience is unsatisfactory.
• More than 20% of younger consumers are unsure about the loyalty of their primary financial institution.

PLANO, Texas, June 14, 2022 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., announced the release of its newest research report, "The 2022 Digital Banking Transformative Trends Study." The report provides context, understanding, and confidence for leaders at financial institutions (FIs) to unlock the potential of digital banking across generations.

Created in partnership with The Center for Generational Kinetics (CGK), the national study surveyed over 1,500 U.S. participants who currently have a bank account and are active in digital banking. The survey was weighted to the 2020 U.S. Census for age, region, gender, and ethnicity—and the findings reveal numerous unexpected and important insights that can be applied to FIs of all sizes, customer or membership numbers, and locations.

"This is a critical time for financial institutions to discover and act on statistically accurate data to inform their customer and member roadmaps, technology plans, and investments," said Allison Cerra, Chief Marketing Officer of Alkami. "This new study provides the missing link to the data leaders need to drive long-term growth across generations."

Key findings of the report include:

• Digital banking engagement is statistically correlated with higher FI product penetration.
• Regional and community FI account holders are less likely than all other financial provider cohorts to believe their financial relationship will grow over the next year. However, 40 percent would be more likely to try, use, or engage with other products if they were completely satisfied with their digital banking experience.
• Younger generations are up for grabs; more than one in five do not think or are unsure if their primary financial institution (PFI) will remain as such in the next year.

"This report provides the high-integrity data that leaders can't find anywhere else specific to digital banking," added Jason Dorsey, President of The Center for Generational Kinetics. "One truth rang loud and clear across the data—digital banking now connects every generation to drive growth, loyalty, and positive experiences."

Full Report and Related Webinar
Download the full report here to get all the key findings and takeaways. Then, join us as Allison Cerra and Jason Dorsey discuss the report findings, and what they mean for financial institutions, on June 16th, 12:00 pm CT, Register Now.

About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening and loan origination, multi-payment fraud prevention, and data analytics and engagement solutions. To learn more, visit www.alkami.com.

About The Center for Generational Kinetics
The Center for Generational Kinetics, LLC (CGK) is the leading research and speaking firm focused on key emerging trends, generational change, and behavioral insights. Learn more about CGK's pioneering insights at GenHQ.com.

Media Relations Contact
Jennifer Cortez
jennifer.cortez@alkami.com

Katie Schimmel
katie@outlookmarketingsrv.com

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SOURCE Alkami Technology, Inc.

FAQ

What is the purpose of Alkami's 2022 Digital Banking Transformative Trends Study?

The study aims to provide insights and data for financial institutions to enhance their digital banking strategies.

What key findings does the Alkami report reveal about customer loyalty?

The report notes that over 20% of younger consumers are unsure if their primary financial institution will remain their choice in the coming year.

When was the 2022 Digital Banking Transformative Trends Study released?

The report was announced on June 14, 2022.

How many participants were surveyed in Alkami's report?

The study surveyed over 1,500 U.S. participants actively using digital banking.

What implications does the Alkami report have for financial institutions?

It highlights the need for FIs to improve digital experiences to retain customers and drive growth.