Alkami's 2024 Telemetry Data Report Highlights the Effects of a High Interest Rate Environment on Consumers, Financial Institutions
Rhea-AI Summary
Alkami Technology has released its 2024 Telemetry Data Report, which examines the impact of high interest rates on U.S. consumers and financial institutions. The report is based on transaction data from over 2.5 million account holders and a survey of 1,500 digital banking consumers. Key findings include that 67% of Americans report a significant impact on their living standards due to rising interest rates, with 59% living paycheck to paycheck. Mortgage originations have declined by 72.5% from December 2020 to December 2023, while HELOC balances rose by 31.7% from December 2021 to December 2023. Auto loan payments increased by 57.1% from December 2019 to December 2023, and CD openings surged by 10.8x from Q4 2021 to Q1 2023. Credit card payments increased by 19% since 2020, and BNPL users grew 5.17x from 2019 to 2023. The report aims to help financial institutions understand and navigate these trends to improve customer loyalty and digital banking experiences.
Positive
- The average drawn balance on HELOCs increased by 31.7% from December 2021 to December 2023.
- CD openings increased 10.8x from Q4 2021 to Q1 2023.
- The number of BNPL users grew 5.17x from 2019 to 2023.
Negative
- 67% of Americans report a significant impact on their living standards due to rising interest rates.
- 59% of Americans are living paycheck to paycheck.
- Mortgage originations declined by 72.5% from December 2020 to December 2023.
- Auto loan payments increased by 57.1% from December 2019 to December 2023.
- Average credit card payments increased by 19% since 2020.
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More than two-thirds of Americans say they have experienced a significant impact on their standard of living
As
- Sixty-seven percent of digital banking Americans say the rising interest rate environment has had a significant impact on their standard of living and
59% are living paycheck to paycheck. - Mortgage originations have been on a steep decline, with
72.5% fewer originations in December 2023 compared with December 2020. The amount of mortgage loan principal, a helpful proxy for trends in home prices, increased by42% from December 2020 to December 2023. - The average drawn balance on a HELOC rose by
31.7% from December 2021 to December 2023. - The average new car buyer in December 2023 is paying
, or$323 57.1% more per month for an auto loan than the average new car buyer from December 2019. - The number of CD openings in Q1 2023 was 10.8x higher than the number of CD openings in Q4 2021. By the end of 2024,
87.7% of the CD balances held at the end of Q4 2023 will mature. - The average credit card payment has been increasing since 2020, reaching
by 2023, a$2,376 19% increase over pre-pandemic levels. - There were 5.17x more BNPL users in 2023 than in 2019.
"Through this research, and Alkami's other tools like the Digital Sales & Service Maturity Model Assessment, banks and credit unions can not only assist their account holders in mitigating the effects of high interest rates to strengthen loyalty and provide the best digital banking experience, but also can be informed on where their institution may lie on the competitive curve," said Mark Leher, director, product management at Alkami.
To read the full 2024 Alkami Telemetry Data Report, visit here. Financial institutions can take action now to assess their competitive position and digital maturity level by taking Alkami's Digital Sales & Service Maturity Model Assessment.
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in
About The Center for Generational Kinetics
The Center for Generational Kinetics is a global research firm focused on delivering custom research that uncovers emerging trends, hidden behavioral drivers, and actionable insights for leaders. The firm has led more than 120 custom research studies around the world for global brands and industry pioneers. To learn more, visit GenHQ.com.
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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SOURCE Alkami Technology, Inc.