Oracle AI Agents Help Sales Teams Create More Meaningful Customer Connections
Oracle has unveiled new AI agents and generative AI capabilities within Oracle Fusion Cloud Sales, designed to enhance customer engagements and streamline sales processes. The update, part of Oracle Fusion Cloud Customer Experience (CX), introduces four key features:
1. A customer engagement agent that generates spam-filter-friendly emails with adjustable tone;
2. A customer records agent that maintains account activity records and organizes meeting notes;
3. A customer intelligence assistant that provides comprehensive account summaries using cross-departmental data;
4. Multilingual support for global audience engagement.
According to Gartner, B2B sales organizations using generative AI-embedded sales technologies are predicted to reduce time spent on prospecting and customer-meeting prep by over 50% by 2026.
Oracle ha presentato nuovi agenti AI e capacità di intelligenza artificiale generativa all'interno di Oracle Fusion Cloud Sales, progettati per migliorare il coinvolgimento dei clienti e ottimizzare i processi di vendita. L'aggiornamento, parte di Oracle Fusion Cloud Customer Experience (CX), introduce quattro funzionalità chiave:
1. Un agente per il coinvolgimento dei clienti che genera email adatte ai filtri antispam con tono regolabile;
2. Un agente per la registrazione dei clienti che mantiene registri delle attività dell'account e organizza appunti delle riunioni;
3. Un assistente di intelligenza per i clienti che fornisce sintesi complete degli account utilizzando dati interdipartimentali;
4. Supporto multilingue per il coinvolgimento di un pubblico globale.
Secondo Gartner, le organizzazioni di vendita B2B che utilizzano tecnologie di vendita integrate con intelligenza artificiale generativa sono previste ridurre il tempo dedicato alla ricerca di potenziali clienti e alla preparazione per le riunioni con i clienti di oltre il 50% entro il 2026.
Oracle ha revelado nuevos agentes de IA y capacidades de IA generativa dentro de Oracle Fusion Cloud Sales, diseñados para mejorar el compromiso con los clientes y optimizar los procesos de ventas. La actualización, que forma parte de Oracle Fusion Cloud Customer Experience (CX), presenta cuatro características clave:
1. Un agente de compromiso con el cliente que genera emails amigables con filtros de spam y un tono ajustable;
2. Un agente de registros de clientes que mantiene registros de actividad de cuentas y organiza notas de reuniones;
3. Un asistente de inteligencia del cliente que proporciona resúmenes completos de cuentas utilizando datos interdepartamentales;
4. Soporte multilingüe para el compromiso con una audiencia global.
Según Gartner, se predice que las organizaciones de ventas B2B que utilizan tecnologías de ventas integradas con IA generativa reducirán el tiempo dedicado a la prospección y a la preparación de reuniones con clientes en más del 50% para 2026.
오라클은 고객 참여를 향상하고 판매 프로세스를 간소화하기 위해 설계된 새로운 AI 에이전트 및 생성 AI 기능을 Oracle Fusion Cloud Sales에 공개했습니다. 이번 업데이트는 Oracle Fusion Cloud Customer Experience(CX)의 일환으로, 네 가지 주요 기능을 소개합니다:
1. 조정 가능한 톤으로 스팸 필터에 적합한 이메일을 생성하는 고객 참여 에이전트;
2. 계정 활동 기록을 유지하고 미팅 노트를 정리하는 고객 기록 에이전트;
3. 부서 간 데이터를 활용하여 포괄적인 계정 요약을 제공하는 고객 인텔리전스 어시스턴트;
4. 글로벌 청중 참여를 위한 다국어 지원.
가트너에 따르면, 생성 AI가 통합된 판매 기술을 사용하는 B2B 판매 조직은 2026년까지 잠재 고객 탐색 및 고객 미팅 준비에 소요되는 시간을 50% 이상 줄일 것으로 예상됩니다.
Oracle a dévoilé de nouveaux agents IA et des capacités d'IA générative au sein d'Oracle Fusion Cloud Sales, conçus pour améliorer l'engagement client et rationaliser les processus de vente. La mise à jour, qui fait partie d'Oracle Fusion Cloud Customer Experience (CX), introduit quatre fonctionnalités clés :
1. Un agent d'engagement client qui génère des e-mails compatibles avec les filtres anti-spam avec un ton ajustable ;
2. Un agent d'enregistrement des clients qui maintient des registres d'activité de compte et organise des notes de réunion ;
3. Un assistant d'intelligence client qui fournit des résumés complets de compte en utilisant des données inter-divisionnelles ;
4. Support multilingue pour l'engagement d'un public mondial.
Selon Gartner, les organisations de vente B2B utilisant des technologies de vente intégrées à l'IA générative devraient réduire de plus de 50 % le temps consacré à la prospection et à la préparation des réunions avec les clients d'ici 2026.
Oracle hat neue KI-Agenten und generative KI-Funktionalitäten in Oracle Fusion Cloud Sales vorgestellt, die darauf abzielen, die Kundenbindung zu verbessern und Verkaufsprozesse zu optimieren. Das Update, welches Teil von Oracle Fusion Cloud Customer Experience (CX) ist, führt vier Schlüsselmerkmale ein:
1. Ein Kundenbindungsagent, der spamfilterfreundliche E-Mails mit anpassbarem Ton generiert;
2. Ein Kundenaufzeichnungsagent, der Kontoaktivitätsprotokolle führt und Besprechungsnotizen organisiert;
3. Ein Kundenintelligenz-Assistent, der umfassende Zusammenfassungen von Konten mithilfe abteilungsübergreifender Daten bereitstellt;
4. Mehrsprachige Unterstützung für die Interaktion mit einem globalen Publikum.
Laut Gartner wird prognostiziert, dass B2B-Verkaufsorganisationen, die generative KI-gestützte Verkaufstechnologien verwenden, bis 2026 die Zeit für die Akquise von potenziellen Kunden und die Vorbereitung von Kundenbesprechungen um über 50% reduzieren werden.
- Integration with finance and supply chain data for holistic customer insights
- Potential 50% reduction in prospecting and meeting prep time by 2026 (Gartner)
- Immediate availability of new AI features to customers
- Automation of administrative tasks to increase sales team productivity
- None.
Insights
Oracle's strategic expansion of AI capabilities in its Cloud Sales platform marks a pivotal move in the $50+ billion CRM market. The introduction of customer engagement agents, records management and intelligence assistants addresses critical pain points in sales processes that directly impact revenue generation potential.
The timing is particularly strategic, as organizations are actively seeking AI solutions to enhance sales productivity. The inclusion of key features like:
- Automated email generation with spam filter optimization
- Intelligent meeting notes summarization
- Contextual account intelligence leveraging cross-functional data
- Multilingual support for global market reach
These capabilities differentiate Oracle's offering by integrating data across finance and supply chain systems - a unique advantage given Oracle's extensive enterprise software portfolio. This cross-functional data integration could provide Oracle a competitive edge against pure-play CRM providers.
The market impact could be substantial, especially considering Gartner's projection of a 50% reduction in prospecting and meeting prep time by 2026. For enterprise customers, this translates to significant operational cost savings and improved sales force efficiency. For Oracle, this could accelerate the adoption of their broader Cloud Applications Suite, potentially driving higher revenue per customer through increased platform stickiness.
The multilingual support feature is particularly noteworthy as it positions Oracle to better serve global enterprises and expand their market reach in emerging economies. This could be a key differentiator in winning large, multinational clients.
New agentic and generative AI capabilities in Oracle Fusion Cloud Sales help enhance customer engagements and accelerate sales processes
"Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams are struggling to find the time needed for effective and meaningful customer communication," said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX. "The new AI agents and generative AI capabilities within Oracle Cloud Sales eliminate many of these rigid and time-consuming tasks, which enables sales teams to boost productivity and create more impactful connections with customers."
The new AI agents and generative AI capabilities in Oracle Cloud Sales help sales teams save time and devote more resources to developing customer relationships. The latest AI innovations in Oracle Cloud Sales include:
- Customer engagement agent: Helps sales teams save time and improve productivity by streamlining customer communication. For example, the agent can quickly generate customer-ready emails designed to bypass spam filters, while also enabling sales representatives to adjust the tone and call-to-action for their specific audience.
- Customer records agent: Helps sales teams more efficiently maintain up-to-date account activity records. For example, the AI agent can summarize recent account activity, organize meeting notes, and automatically input them into the system for internal team access and collaboration. To meet the needs of different sales teams, the agent can also proofread and reformat meeting notes, such as incorporating bullet points or action items.
- Customer intelligence assistant: Helps sales teams quickly get up to speed on accounts and develop more meaningful customer connections. For example, the generative AI-powered assistant can quickly produce a summary of the account, including recent activity, current sentiment, and contract status, by leveraging end-to-end data from sales, finance, and supply chain to deliver a more holistic, personalized, and contextually relevant account overview.
- Multilingual support: Helps sales teams seamlessly connect with global audiences. For example, embedded generative AI capabilities help sales teams to quickly translate customer engagements and interact with customers in other languages.
According to Gartner®, "Generative artificial intelligence (GenAI) is reshaping the sales technology landscape, offering innovative solutions in areas such as prospecting, sales analytics, forecasting and sales enablement. Tools infused with GenAI capabilities embed in use cases across the sales function, supporting key priorities such as revenue growth, GTM, cost optimization and risk mitigation."
Gartner also predicts that "By 2026, B2B sales organizations using generative-AI-embedded sales technologies will reduce the amount of time spent on prospecting and customer-meeting prep by over
Part of Oracle Fusion Cloud Applications Suite, Oracle Cloud CX is a connected suite of applications leveraging AI capabilities to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service. Embedded AI acts as an advisor and assistant helping to analyze connected data across marketing, sales, and service to enhance operational efficiency and improve customer experiences.
Gartner, Inc., 13 Generative AI Use Cases for B2B Sales, by Adnan Zijadic, Dan Gottlieb, Ilona Hansen, May 28, 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the
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