Alkami Expands Behavioral Data Tag Capabilities to Drive Personalized Banking Experiences
Alkami Technology (Nasdaq: ALKT) has enhanced its Data & Marketing Solutions platform with expanded behavioral data tag capabilities. The upgrade aims to provide financial institutions with deeper account holder intelligence for personalized banking experiences across marketing channels and digital banking.
The enhanced suite includes new features such as SavvyMoney data tags for offer engine insights, aggregated account data tags for tracking external accounts, anniversary data tags for personalized messaging, and outbound transfer data tags for monitoring fund movements. This development addresses the growing demand for personalized digital banking, with research showing 44% of digital banking Americans desire more personalized experiences.
Alkami Technology (Nasdaq: ALKT) ha potenziato la sua piattaforma di Soluzioni per Dati e Marketing con nuove capacità di tagging dei dati comportamentali. L'upgrade mira a fornire agli istituti finanziari una comprensione più profonda degli utenti per esperienze bancarie personalizzate attraverso i canali di marketing e il banking digitale.
Il pacchetto potenziato include nuove funzionalità come i tag di dati SavvyMoney per approfondimenti sul motore di offerta, i tag di dati aggregati degli account per il monitoraggio degli account esterni, i tag di dati anniversari per messaggi personalizzati e i tag di dati sulle trasferte outbound per monitorare i movimenti di fondi. Questo sviluppo risponde alla crescente domanda di banking digitale personalizzato, con ricerche che mostrano come il 44% degli americani in banking digitale desiderino esperienze più personalizzate.
Alkami Technology (Nasdaq: ALKT) ha mejorado su plataforma de Soluciones de Datos y Marketing con capacidades ampliadas de etiquetas de datos de comportamiento. La actualización tiene como objetivo proporcionar a las instituciones financieras una comprensión más profunda de los titulares de cuentas para experiencias bancarias personalizadas a través de los canales de marketing y la banca digital.
El conjunto mejorado incluye nuevas funciones como las etiquetas de datos de SavvyMoney para información del motor de ofertas, las etiquetas de datos de cuentas agregadas para rastrear cuentas externas, las etiquetas de datos de aniversario para mensajes personalizados y las etiquetas de datos de transferencias salientes para monitorear los movimientos de fondos. Este desarrollo aborda la creciente demanda de banca digital personalizada, con investigaciones que muestran que el 44% de los estadounidenses que utilizan la banca digital desean experiencias más personalizadas.
알카미 테크놀로지(Nasdaq: ALKT)는 데이터 및 마케팅 솔루션 플랫폼의 행동 데이터 태그 기능을 확장하여 향상시켰습니다. 이 업그레이드는 금융 기관이 마케팅 채널과 디지털 뱅킹을 통해 개인 맞춤형 은행 경험을 위해 계좌 보유자에 대한 심층적인 인사이트를 제공하는 것을 목표로 하고 있습니다.
향상된 패키지에는 세비머니 데이터 태그(제안 엔진 통찰력 제공), 집계된 계좌 데이터 태그(외부 계좌 추적), 기념일 데이터 태그(개인화된 메시지 제공) 및 외부 이체 데이터 태그(자금 이동 모니터링)와 같은 새로운 기능이 포함됩니다. 이 개발은 개인화된 디지털 뱅킹에 대한 증가하는 수요를 충족하며, 연구에 따르면 디지털 뱅킹을 이용하는 미국인의 44%가 보다 개인화된 경험을 원하고 있습니다.
Alkami Technology (Nasdaq: ALKT) a amélioré sa plateforme de Solutions de Données et de Marketing avec des capacités de balisage de données comportementales étendues. La mise à niveau vise à fournir aux institutions financières une compréhension plus approfondie des titulaires de compte pour des expériences bancaires personnalisées à travers les canaux de marketing et la banque numérique.
Le package amélioré comprend de nouvelles fonctionnalités telles que les tags de données SavvyMoney pour des informations sur le moteur d'offres, les tags de données de comptes agrégés pour le suivi des comptes externes, les tags de données d'anniversaire pour des messages personnalisés et les tags de données de transfert sortant pour surveiller les mouvements de fonds. Ce développement répond à la demande croissante de banque numérique personnalisée, des recherches montrant que 44 % des Américains utilisant la banque numérique souhaitent des expériences plus personnalisées.
Alkami Technology (Nasdaq: ALKT) hat seine Plattform für Daten- und Marketinglösungen mit erweiterten Funktionen zur Kennzeichnung von Verhaltensdaten verbessert. Das Upgrade zielt darauf ab, Finanzinstituten tiefere Erkenntnisse über Kontoinhaber zu geben, um personalisierte Bankerlebnisse über Marketingkanäle und digitales Banking zu ermöglichen.
Das verbesserte Paket umfasst neue Funktionen wie SavvyMoney-Daten-Tags für Einblicke in das Angebotsmanagement, aggregierte Kontodaten-Tags zum Verfolgen externer Konten, Jubiläumsdaten-Tags für personalisierte Nachrichten und Outbound-Transfer-Daten-Tags zur Überwachung von Geldbewegungen. Diese Entwicklung reagiert auf die wachsende Nachfrage nach personalisiertem digitalem Banking, wobei eine Studie zeigt, dass 44 % der Amerikaner, die digitales Banking nutzen, sich personalisierte Erfahrungen wünschen.
- Enhanced data analytics capabilities to help financial institutions drive revenue growth
- New features to identify competitive relationships and combat deposit outflow
- Platform improvements aligned with market demand for personalized banking
- J.D. Power certification for outstanding mobile banking platform experience
- None.
Insights
This product enhancement significantly strengthens Alkami's competitive position in the digital banking solutions space. The expanded behavioral data tag capabilities represent a sophisticated approach to data analytics, combining SavvyMoney integration, external account aggregation and transfer tracking to create a comprehensive customer intelligence platform.
The solution addresses critical banking industry pain points, particularly the
While this update won't immediately impact revenue, it strengthens Alkami's product offering and positions them well against competitors in the growing digital banking solutions market. The J.D. Power certification adds credibility to their mobile banking capabilities.
The market timing for this enhancement is strategic. Financial institutions are increasingly focused on customer retention and personalization amid rising competition from neobanks and fintech companies. The expanded data tag capabilities directly address the growing demand for AI-driven personalization in banking services.
This development positions Alkami favorably in the digital banking solutions market, particularly among mid-sized banks and credit unions looking to compete with larger institutions. The focus on behavioral analytics and personalization aligns with current market trends showing increased investment in data-driven customer experience initiatives.
The platform's ability to identify competitive relationships and track fund movements represents a valuable tool for financial institutions dealing with deposit volatility. This feature set could drive increased adoption among financial institutions seeking to improve customer retention and cross-selling effectiveness.
Financial institutions can leverage advanced data analytics in banking with specialized data insights
The development of advanced analytics comes alongside the increasing demand for banks and credit unions to provide a top tier digital banking experience for account holders, and innovative marketing, data and artificial intelligence (AI)-driven solutions to help differentiate themselves in the market. Recent research shows that
Alkami's latest behavioral data tags include:
- SavvyMoney data tags: Enable financial institutions to leverage data insights from the SavvyMoney offers engine in all of their marketing channels.
- Aggregated account data tags: Present a comprehensive view of account holders' external accounts, enabling financial institutions to identify competitive relationships and retarget those account holders with their institution's products or services.
- Anniversary data tags: Keep track of account holder anniversaries, creating opportunities for banks and credit unions to connect more personally through one-on-one messaging, a special offer or individualized promotion.
- Outbound transfer data tags: Keep track of transfers made to other institutions, helping institutions identify when funds are leaving and create informed campaigns to combat possible losses and promote in-house payment methods.
"Behavioral data tags allow financial institutions of all sizes to find meaningful insights from large data sets and utilize that information to understand account holder behaviors, make informed business decisions and even find competitive advantages," said Mark Leher, director of product management at Alkami. "These insights can be leveraged across digital, mobile, and in-person channels to support a more personalized banking experience."
To learn more about Alkami's Data & Marketing Solutions, visit here.
Alkami has been certified by J.D. Power for providing "An Outstanding Mobile Banking Platform Experience1."
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
1 J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. |
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SOURCE Alkami Technology, Inc.
FAQ
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