Alaska Airlines partners with Punky Aloha Studio on Hawaiʻi-themed airplane
Alaska Airlines is collaborating with Hawaiʻi-based illustrator Shar Tuiʻasoa to create a special-edition painted aircraft that celebrates over 15 years of service in Hawaii. Scheduled for reveal later this year, the design will embody Hawaiʻi's Pledge To Our Keiki, emphasizing environmental care and indigenous culture. Tuiʻasoa is known for her vibrant artistic style and has worked with major brands. The airline aims to honor its connection to Hawaii and promote mindful travel. This follows Alaska's previous Hawaiʻi-themed aircraft, which was retired after nearly a decade of service.
- Collaboration with local artist Shar Tuiʻasoa enhances brand connection to Hawaii.
- New aircraft design aims to promote environmental awareness and cultural respect.
- None.
Artwork will be inspired by Hawai'i's Pledge To Our Keiki
HONOLULU, March 9, 2023 /PRNewswire/ -- In celebration of more than 15 years of service in the Hawaiian Islands, Alaska Airlines is partnering with Hawaiʻi-based illustrator, Shar Tuiʻasoa of Punky Aloha Studio to design our second special-edition painted aircraft in honor of the Aloha State. The artwork for the new aircraft will reflect Hawaiʻi's Pledge To Our Keiki and will be revealed later this year.
Tuiʻasoa is an acclaimed illustrator and author known for her bold, colorful, and strikingly modern graphic style that showcases Polynesian heritage. Punky Aloha Studio is Tui'asoa's illustration studio where she creates illustrations for murals, books, magazines, and product packaging. The Hawai'i-born artist has worked with Amazon, Disney, Target, AT&T, Sephora, The New York Times and many other recognized companies.
"I'm excited to partner with Alaska Airlines to design a powerful message in a unique way to a global audience," said Tui'asoa. "I'm honored to draw inspiration from our keiki (children) who have pledged their commitment to mālama 'āina (care for the land) and hope that the end result will motivate others to do the same."
The desire to work with Tuiʻasoa has been on the minds of employees for a while now, with Alaska's employee-led Pacific Islander Alliance (one of the company's 12 Business Resource Groups) having passionately advocated for her work as a skilled artist proudly representing Hawaiʻi and Pacific Islander culture.
"With the recent retirement of our first Hawaiʻi-themed livery, we are thrilled to work with another local artist to honor our connection to the Islands," said Daniel Chun, Alaska Airlines' Hawaiʻi director of sales, community, and public relations. "We love Shar's work, and we share many of the same values and commitment to Hawaiʻi. It's our goal to not just paint an airplane, but to carry the message about being a mindful traveler and invite our guests to join us in caring for Hawai'i and the many places we live and fly."
Last year, Alaska partnered with Hawaiʻi non-profit, Kanu Hawaiʻi and signed the Pledge To Our Keiki – an invitation for residents and visitors to give back during their time in the Islands. Students from schools across the state created the Pledge as a commitment to respect and care for the island places they call home so that future generations can continue to enjoy all that Hawai'i has to offer. This week, Alaska joined Kanu Hawai'i, Hawai'i Governor Josh Green, Superintendent of Education Keith Hayashi and other partners in a conference to support the launch of the Pledge To Our Keiki throughout Hawaiʻi's public schools.
In 2013, Alaska painted our first Hawaiʻi-themed airplane after hosting a statewide "Paint-the-Plane" contest for local students, in partnership with the Hawaiʻi State Department of Education and Hawaiʻi Association of Independent Schools. Dubbed the "Spirit of the Islands," the unique paint theme depicted Hawaiʻi's cultural diversity and was designed by a local artist and Honolulu high school junior Aaron Nee. Nee's design was selected from among more than 2,700 submissions by students across the Hawaiian Islands. After nearly a decade of flying throughout Alaska's route network, the Spirit of the Islands was ready for a repaint and the livery was recently retired.
About Alaska Airlines
Alaska Airlines and our regional partners serve more than 120 destinations across the United States, Belize, Canada, Costa Rica and Mexico. We strive to be the most caring airline with award-winning customer service and an industry-leading loyalty program. Alaska is a member of the oneworld global alliance. With the alliance and our additional airline partners, our guests can travel to more than 900 destinations on more than 20 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at news.alaskaair.com and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.
About Punky Aloha Studio / Shar Tuiʻasoa
Shar Tuiʻasoa is an illustrator and business owner based in Kailua, Hawaiʻi, where she was born and has lived for most of her life. After studying fine art for six years at Windward Community College on the island of Oʻahu, she ventured off to California and earned her BFA in illustration from Laguna College of Art and Design. She started Punky Aloha Studio in 2018, and has worked with clients including Guess, The New York Times, AT&T, Hawai'i Business Magazine, Hawai'i Magazine, Foodland, Honolulu Museum of Art and more. To learn more about Shar, follow her on Instagram at @punkyaloha or visit her website at punkyaloha.com.
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SOURCE Alaska Airlines
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