New Innovations in Photoshop and Illustrator Transform Creative Workflows and Deliver More Speed, Precision and Power Than Ever Before

Rhea-AI Summary

Adobe announced major innovations in Photoshop and Illustrator at Adobe MAX, enhancing power, precision, and speed across graphic design and creative imaging workflows. Key updates include:

Photoshop:
- New Distraction Removal tool
- Generative Workspace (beta) powered by Adobe Firefly
- Adobe Substance 3D Viewer app integration
- General availability of Generative Fill, Expand, Similar, and Background
- OCIO Configuration for color management
- 32-bit HDR workflow

Illustrator:
- Project Neo web app (beta) for 3D designs
- Objects on Path feature
- Enhanced Image Trace
- Generative Shape Fill (beta)
- Mockup feature for visual prototypes
- Performance improvements

Adobe emphasizes responsible AI innovation, integrating Content Credentials and introducing a new free web app for content authenticity.

Positive

• Introduction of new AI-powered tools in Photoshop and Illustrator to enhance productivity and creativity
• General availability of Generative Fill, Expand, Similar, and Background features in Photoshop
• Launch of Project Neo web app (beta) for 3D designs in Illustrator
• Performance improvements and workflow enhancements in both Photoshop and Illustrator
• Introduction of Content Credentials and a new free web app for content authenticity

Negative

• None.

Insights

Tech Expert

Adobe's latest updates to Photoshop and Illustrator represent significant advancements in AI-powered creative tools. The introduction of Generative Fill, Generative Expand and Generate Similar, now generally available, leverages the Firefly Image 3 Model to streamline ideation and creation processes. This could potentially increase productivity for designers and creative professionals using Adobe's software.

Key innovations include:

• Distraction Removal in Photoshop, which could save hours of manual editing work
• Generative Workspace (beta) in Photoshop for faster concept iteration
• Objects on Path and Enhanced Image Trace in Illustrator for improved precision and efficiency
• Integration of 3D workflows, including the Adobe Substance 3D Viewer app (beta)

These features aim to accelerate workflows and reduce tedious tasks, potentially allowing creatives to focus more on high-value work. For Adobe, this could strengthen its market position and potentially drive increased adoption or upgrades among its user base.

Financial Analyst

While this product update doesn't include specific financial figures, it's a significant move for Adobe (ADBE) in maintaining its competitive edge in the creative software market. The company's focus on AI-powered tools aligns with industry trends and could help defend its market share against emerging competitors.

Key financial implications:

• Potential for increased subscription retention rates due to enhanced product value
• Possible upsell opportunities for higher-tier plans that include these new features
• Long-term revenue growth if these innovations attract new users or expand use cases

Adobe's investment in AI and 3D capabilities also positions it well for future market demands, particularly in emerging fields like augmented reality and virtual reality content creation. However, investors should monitor how these features translate into tangible financial benefits in upcoming quarterly reports.

Market Research Analyst

Adobe's product updates reflect a strategic response to evolving market demands in the creative industry. The integration of AI and 3D capabilities addresses key pain points for professionals, potentially expanding Adobe's addressable market.

Market implications:

• Strengthened position in the $43.4 billion global digital design market
• Potential to capture market share in emerging sectors like AR/VR content creation
• Increased competitiveness against both established rivals and AI-focused startups

The focus on responsible AI innovation and content authenticity (via Content Credentials) also aligns with growing concerns about AI ethics and digital trust. This proactive approach could become a key differentiator for Adobe in the increasingly AI-driven creative software landscape.

While these updates are promising, their success will depend on user adoption rates and the ability to translate enhanced capabilities into measurable productivity gains for customers.

• Photoshop introduces powerful new innovations for graphic design and creative imaging including automatic image distraction removal, an all-new Generative Workspace (beta) and powerful new 3D workflows, in addition to top community productivity and performance requests
• Photoshop’s Generative Fill, Generative Expand, Generate Similar and Generate Background, powered by the latest Firefly Image 3 Model are now generally available and help creators jumpstart creative ideation
• Illustrator’s latest innovations supercharge core design workflows with all-new Objects on Path, Enhanced Image Trace and Generative Shape Fill (beta) powered by the Firefly Vector Model

MIAMI BEACH, Fla.--(BUSINESS WIRE)-- Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced breakthrough innovations in Adobe Photoshop and Adobe Illustrator that deliver unmatched power and precision across core graphic design, illustration and creative imaging workflows, while bringing unprecedented levels of speed and productivity. The latest Photoshop and Illustrator releases support creative professionals across all steps of their creative process from ideation to production and introduce breakthrough new workflows and performance enhancements that eliminate hours of tedious work, giving creative professionals more time to spend pushing their creative vision further.

“The world’s most creative people across industries trust Photoshop and Illustrator to help them realize their visions in stunning and breathtaking ways,” said Ashley Still, senior vice president, digital media at Adobe. “We’re thrilled to introduce transformative innovations across our flagship design apps that bring the creative community the most powerful creative tools yet.”

Unlocking Unprecedented Power, Precision & Speed

The latest release improves day to day workflows for creative professionals working across photography, graphic design, illustration, fashion design, animation, interior design and beyond. It’s now more seamless than ever to edit digital images and create stunning designs across all types of content including digital art and animations, print materials, digital banners, storyboards, marketing materials and beyond with differentiated color, texture, lighting and style across 2D and 3D assets.

New innovations in Photoshop:

• Remove Tool adds new Distraction Removal smart technology to help remove unwanted objects including people, wires and cables with speed and ease.
• All-new Generative Workspace (beta), powered by Adobe Firefly, helps designers ideate, brainstorm, and iterate concepts simultaneously, so creators can achieve their vision and produce stunning visuals faster and more intuitively than ever before.
• New Adobe Substance 3D Viewer app (beta) integrates with the Photoshop beta app, expanding imaging workflows by delivering new ways for graphic designers to seamlessly view and edit 3D editable Smart Objects across their 2D designs in Photoshop.
• Now generally available, Generative Fill, Generative Expand, Generate Similar and Generate Background, powered by Adobe Firefly Image 3 Model, delivers new ways to ideate and create.
• Additional valuable workflow enhancements including OCIO Configuration enables designers to control, convert and preserve color workflows at higher quality across programs for best-in-class color management, as well as 32-bit Workflow for HDR which delivers superb image quality, detail and color precision.

New innovations in Illustrator:

• Unveiled as a Sneak at MAX 2023, Project Neo web app (beta) helps designers seamlessly create and edit 3D designs including color, shape, lighting and perspective, and bring them into Illustrator for their everyday design workflows.
• All-new Objects on Path empowers users to quickly attach, arrange, and move objects along any path of their art board with maximum speed and precision.
• Enhanced Image Trace helps designers seamlessly convert graphics to vectors easier, faster, and more accurately than ever before for further editing and customization across design workflows.
• Powered by the Firefly Vector Model, Generative Shape Fill (beta) accelerates creative workflows and empowers designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar.
• General availability of Mockup delivers the ability to easily create high-quality visual prototypes of art on objects like product packaging, apparel and more by automatically adjusting the art to fit the curves and edges of the real-life object.
• Powerful performance improvements including the Enclosed Selection Mode for the Rectangular Marquee tool, Star as a Live Shape, ability to now Export as PDF, Resized Artboard, Quick Gradient Creation and more optimize everyday Illustrator operations to boost productivity and empower speed and ease across workflows.

Empowering Creators through Responsible Innovation

Adobe is committed to being a trusted partner for creators, integrating technology into its tools in ways that respects and supports the creative community. Adobe takes a creator-first approach to AI innovations, ensuring that its AI features are built in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency.

Adobe champions transparency in digital content, advocating for the widespread adoption of Content Credentials – a 'nutrition label' for digital content that can show who created it, how it was made, and whether AI was involved. Adobe has been integrating Content Credentials across its Creative Cloud apps, including Photoshop, where creative professionals can apply Content Credentials to their work to provide information about themselves and their editing process.

Adobe also recently announced a new free web app, Adobe Content Authenticity, which is designed to help creators protect and gain attribution for their work. With the new web app, creators can easily apply Content Credentials in batch to sign their work with their name, social media websites and more. In addition, the Generative AI Training and Usage Preference in the web app allows creators to use Content Credentials to signal if they do not want their content used by or to train other generative AI models on the market. A free, public beta of the web app will be available in Q1 2025.

Availability

Photoshop and Illustrator’s latest releases are available globally today. Explore more details about today’s releases in Photoshop and Illustrator on the Adobe blog.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2024 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241014130993/en/

PR Contact

Erin Di Leva

Adobe

edileva@adobe.com

Source: Adobe

FAQ

What new features were announced for Adobe Photoshop at Adobe MAX?

Adobe announced several new features for Photoshop, including Distraction Removal tool, Generative Workspace (beta), Adobe Substance 3D Viewer app integration, general availability of Generative Fill, Expand, Similar, and Background features, OCIO Configuration for color management, and 32-bit HDR workflow.

What are the key innovations introduced in Adobe Illustrator?

Key innovations in Illustrator include Project Neo web app (beta) for 3D designs, Objects on Path feature, Enhanced Image Trace, Generative Shape Fill (beta), Mockup feature for visual prototypes, and various performance improvements.

How is Adobe (ADBE) addressing responsible AI innovation in its products?

Adobe is integrating Content Credentials across its Creative Cloud apps, including Photoshop, to provide transparency in digital content creation. They're also introducing a new free web app, Adobe Content Authenticity, to help creators protect and gain attribution for their work.

When will the new features in Adobe Photoshop and Illustrator be available?

The latest releases of Photoshop and Illustrator with the new features are available globally starting from the announcement date at Adobe MAX.