Publicis Groupe and Adobe Expand Global Partnership to Drive Creative Expression and Personalization at Scale with Adobe Firefly Generative AI
Publicis Groupe and Adobe (NASDAQ:ADBE) announced an expansion of their global strategic partnership at Adobe Summit, focusing on integrating Adobe Firefly generative AI across Publicis' capabilities through CoreAI platform.
The partnership will combine Publicis' content operations with Adobe Firefly Services to enable businesses to scale personalized content production. Through Publicis' identity solutions, companies can tailor experiences to specific audiences, enhancing engagement and growth.
Publicis Sapient will leverage Firefly Services alongside Adobe Experience Cloud and Experience Platform. Additionally, Publicis' agencies and production studios will utilize commercially safe Firefly generative AI models for image, vector, and video creation, aiming to improve workflows, cost efficiency, and creative expression while enabling personalized experiences at scale.
Publicis Groupe e Adobe (NASDAQ:ADBE) hanno annunciato un'espansione della loro partnership strategica globale durante l'Adobe Summit, concentrandosi sull'integrazione di Adobe Firefly generative AI nelle capacità di Publicis attraverso la piattaforma CoreAI.
La partnership combinerà le operazioni di contenuto di Publicis con i servizi di Adobe Firefly per consentire alle aziende di scalare la produzione di contenuti personalizzati. Attraverso le soluzioni di identità di Publicis, le aziende possono adattare le esperienze a pubblici specifici, migliorando il coinvolgimento e la crescita.
Publicis Sapient sfrutterà i servizi Firefly insieme ad Adobe Experience Cloud e Experience Platform. Inoltre, le agenzie e gli studi di produzione di Publicis utilizzeranno modelli di intelligenza artificiale generativa Firefly commercialmente sicuri per la creazione di immagini, vettori e video, con l'obiettivo di migliorare i flussi di lavoro, l'efficienza dei costi e l'espressione creativa, consentendo al contempo esperienze personalizzate su larga scala.
Publicis Groupe y Adobe (NASDAQ:ADBE) anunciaron una expansión de su asociación estratégica global durante el Adobe Summit, centrándose en la integración de Adobe Firefly generative AI en las capacidades de Publicis a través de la plataforma CoreAI.
La asociación combinará las operaciones de contenido de Publicis con los servicios de Adobe Firefly para permitir a las empresas escalar la producción de contenido personalizado. A través de las soluciones de identidad de Publicis, las empresas pueden adaptar experiencias a audiencias específicas, mejorando el compromiso y el crecimiento.
Publicis Sapient aprovechará los servicios Firefly junto con Adobe Experience Cloud y Experience Platform. Además, las agencias y estudios de producción de Publicis utilizarán modelos de inteligencia artificial generativa Firefly comercialmente seguros para la creación de imágenes, vectores y videos, con el objetivo de mejorar los flujos de trabajo, la eficiencia de costos y la expresión creativa, al tiempo que permiten experiencias personalizadas a gran escala.
퍼블리시스 그룹과 어도비(NASDAQ:ADBE)는 어도비 서밋에서 글로벌 전략 파트너십의 확장을 발표하며, 어도비 파이어플라이 생성 AI를 퍼블리시스의 CoreAI 플랫폼을 통해 통합하는 데 중점을 두었습니다.
이번 파트너십은 퍼블리시스의 콘텐츠 운영과 어도비 파이어플라이 서비스를 결합하여 기업들이 개인화된 콘텐츠 생산을 확장할 수 있도록 합니다. 퍼블리시스의 아이덴티티 솔루션을 통해 기업은 특정 청중에 맞춘 경험을 제공하여 참여도와 성장을 향상시킬 수 있습니다.
퍼블리시스 사피엔트는 어도비 경험 클라우드 및 경험 플랫폼과 함께 파이어플라이 서비스를 활용할 것입니다. 또한, 퍼블리시스의 에이전시와 제작 스튜디오는 이미지, 벡터 및 비디오 제작을 위한 상업적으로 안전한 파이어플라이 생성 AI 모델을 활용하여 작업 흐름, 비용 효율성 및 창의적 표현을 개선하고, 동시에 대규모 개인화된 경험을 가능하게 할 것입니다.
Publicis Groupe et Adobe (NASDAQ:ADBE) ont annoncé une extension de leur partenariat stratégique mondial lors du sommet Adobe, en se concentrant sur l'intégration de Adobe Firefly generative AI dans les capacités de Publicis via la plateforme CoreAI.
Ce partenariat combinera les opérations de contenu de Publicis avec les services Adobe Firefly pour permettre aux entreprises de développer la production de contenu personnalisé. Grâce aux solutions d'identité de Publicis, les entreprises peuvent adapter les expériences à des publics spécifiques, améliorant ainsi l'engagement et la croissance.
Publicis Sapient tirera parti des services Firefly aux côtés d'Adobe Experience Cloud et d'Experience Platform. De plus, les agences et studios de production de Publicis utiliseront des modèles d'IA générative Firefly commercialement sûrs pour la création d'images, de vecteurs et de vidéos, visant à améliorer les flux de travail, l'efficacité des coûts et l'expression créative tout en permettant des expériences personnalisées à grande échelle.
Publicis Groupe und Adobe (NASDAQ:ADBE) haben auf dem Adobe Summit eine Erweiterung ihrer globalen strategischen Partnerschaft angekündigt, die sich auf die Integration von Adobe Firefly generative AI in die Fähigkeiten von Publicis über die CoreAI-Plattform konzentriert.
Die Partnerschaft wird die Content-Operationen von Publicis mit den Adobe Firefly-Diensten kombinieren, um Unternehmen zu ermöglichen, die Produktion von personalisierten Inhalten zu skalieren. Durch die Identitätslösungen von Publicis können Unternehmen Erfahrungen auf spezifische Zielgruppen zuschneiden, was das Engagement und das Wachstum fördert.
Publicis Sapient wird die Firefly-Dienste zusammen mit Adobe Experience Cloud und Experience Platform nutzen. Darüber hinaus werden die Agenturen und Produktionsstudios von Publicis kommerziell sichere Firefly-generative AI-Modelle für die Erstellung von Bildern, Vektoren und Videos verwenden, um Arbeitsabläufe, Kosteneffizienz und kreative Ausdrucksformen zu verbessern und gleichzeitig personalisierte Erfahrungen in großem Maßstab zu ermöglichen.
- Strategic expansion of AI capabilities through Adobe Firefly integration
- Enhanced content personalization and scaling capabilities
- Improved operational efficiency and cost reduction through AI automation
- Commercial-safe AI models for creative content generation
- None.
Insights
Adobe's expanded partnership with Publicis represents a strategic advancement for its AI ambitions in the enterprise market. By integrating Firefly generative AI across Publicis Groupe's global operations, Adobe secures a significant commercial validation for its AI technology at enterprise scale. This partnership isn't merely a technology integration—it's a strategic moat-building exercise that embeds Adobe deeper into creative workflows of major global brands.
The integration with Publicis' CoreAI platform positions Adobe as the AI engine powering personalized content creation for a vast portfolio of major clients. This helps Adobe defend against standalone generative AI competitors by making its tools integral to content production systems rather than optional add-ons. By focusing on commercial safety and workflow integration, Adobe addresses key enterprise concerns that many pure-play AI tools overlook.
For Adobe's business model, this partnership creates multiple revenue opportunities. Beyond direct Firefly adoption, the mention of leveraging Adobe Experience Cloud and Experience Platform suggests potential for broader product adoption. Adobe is executing a comprehensive strategy of connecting content creation with personalization and delivery—a competitive advantage that reinforces its position against both established competitors and AI startups attempting to disrupt the creative software market.
The Adobe-Publicis partnership tackles one of marketing's most persistent challenges: producing personalized content at scale without exploding production costs. By combining Firefly's generative capabilities with Publicis' CoreAI and identity solutions, this integration creates an intelligent content system that can dynamically generate variations tailored to specific audience segments.
For creative workflows, this addresses the production bottleneck that typically hampers personalization efforts. Creative teams can now focus on establishing brand guidelines and templates, while the AI handles the production of variations—dramatically improving both efficiency and consistency. The commercial safety emphasis is important for brand-conscious clients hesitant to adopt generative AI.
The connection between content creation and the Adobe Experience Platform creates an end-to-end solution where personalized assets seamlessly flow into targeting and delivery systems. This integration eliminates significant friction points in current marketing technology stacks where content creation and deployment often operate in separate systems.
While the financial terms aren't disclosed, this partnership represents meaningful value for Adobe by embedding its AI tools at the heart of one of the world's largest marketing operations. Beyond immediate license revenue, successful implementation across Publicis' global client base could drive substantial adoption of Adobe's broader product portfolio and strengthen its position as the foundational platform for creative and marketing workflows.
The two companies will build solutions that combine Publicis Groupe’s deep delivery capabilities across its intelligent content operations with Adobe Firefly Services—a collection of creative and generative APIs and services for enterprises—directly into Publicis Groupe’s Core AI platform. This will enable businesses to scale the production of personalized content, and through Publicis Groupe’s industry-leading identity solutions, tailor experiences to specific audiences – driving deeper engagement, innovation and growth for clients.
Additionally, utilizing Publicis Sapient’s deep Adobe expertise, Firefly Services can be leveraged alongside Adobe Experience Cloud and Adobe Experience Platform, bringing together creativity, marketing and AI to drive digital business transformation for joint clients.
Publicis Groupe’s agencies and production studios will go a step further with commercially safe Firefly generative AI models for image, vector and video creation, providing both speed and creative control for clients to personalize experiences at scale – while at the same time improving workflows, cost efficiency and driving creative expression.
Arthur Sadoun, CEO, Publicis Groupe, commented, “With this latest step in our relationship with Adobe, we’re able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry. The combination of CoreAI and Adobe Firefly takes us even further in our mission to shape the future of personalized, data-driven content at scale. Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes."
Anil Chakravarthy, president, Digital Experience Business, Adobe, said: “Adobe and Publicis are building on a longstanding partnership focused on giving joint clients a competitive edge by delivering engaging and highly personalized customer experiences. Businesses are already unlocking incredible efficiency and productivity gains with Adobe Firefly, which will be extended further with Publicis’ expertise and capabilities such as CoreAI.”
About Adobe
Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the
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Public relations contact
Kevin Fu
Adobe
kfu@adobe.com
Source: Adobe
FAQ
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