Adobe Expands GenStudio Content Supply Chain Offering for Marketing and Creative Teams to Tackle Skyrocketing Content Demands with AI
Adobe announced major updates to its Adobe GenStudio content supply chain solution at Adobe Summit. The platform introduces Adobe GenStudio Foundation, a unified interface integrating data from Adobe's content applications, providing consolidated visibility into campaign plans and insights.
Key updates include new AI-powered capabilities: a Workflow Optimization Agent for project management, a Content Production Agent for automated marketing asset creation, and expanded Firefly Services APIs for video and 3D workflows. The platform now features integrations with Google, LinkedIn, and Microsoft for performance marketing, along with partnerships supporting regulated industries.
These innovations address the growing content demands, as nearly two-thirds of marketers expect content needs to increase fivefold between 2024-2026. The solution includes new reporting capabilities through Adobe Content Analytics and supports multiple AI models from partners like Black Forest Labs, Google, and Runway.
Adobe ha annunciato aggiornamenti importanti per la sua soluzione di supply chain dei contenuti Adobe GenStudio durante l'Adobe Summit. La piattaforma introduce Adobe GenStudio Foundation, un'interfaccia unificata che integra i dati delle applicazioni di contenuto di Adobe, fornendo una visibilità consolidata sui piani e le intuizioni delle campagne.
Tra gli aggiornamenti principali ci sono nuove funzionalità potenziate dall'IA: un Agente di Ottimizzazione del Flusso di Lavoro per la gestione dei progetti, un Agente di Produzione dei Contenuti per la creazione automatizzata di asset di marketing e API espanse dei Servizi Firefly per flussi di lavoro video e 3D. La piattaforma ora presenta integrazioni con Google, LinkedIn e Microsoft per il marketing delle performance, insieme a partnership che supportano settori regolamentati.
Queste innovazioni rispondono alle crescenti esigenze di contenuto, poiché quasi due terzi dei marketer si aspettano che le necessità di contenuto aumentino di cinque volte tra il 2024 e il 2026. La soluzione include nuove capacità di reporting attraverso Adobe Content Analytics e supporta più modelli di IA da partner come Black Forest Labs, Google e Runway.
Adobe anunció actualizaciones importantes para su solución de cadena de suministro de contenido Adobe GenStudio en Adobe Summit. La plataforma presenta Adobe GenStudio Foundation, una interfaz unificada que integra datos de las aplicaciones de contenido de Adobe, proporcionando visibilidad consolidada sobre los planes de campaña y los insights.
Las actualizaciones clave incluyen nuevas capacidades impulsadas por IA: un Agente de Optimización de Flujos de Trabajo para la gestión de proyectos, un Agente de Producción de Contenidos para la creación automatizada de activos de marketing y APIs ampliadas de Firefly Services para flujos de trabajo de video y 3D. La plataforma ahora cuenta con integraciones con Google, LinkedIn y Microsoft para marketing de rendimiento, junto con asociaciones que apoyan industrias reguladas.
Estas innovaciones abordan las crecientes demandas de contenido, ya que casi dos tercios de los mercadólogos esperan que las necesidades de contenido aumenten cinco veces entre 2024 y 2026. La solución incluye nuevas capacidades de informes a través de Adobe Content Analytics y soporta múltiples modelos de IA de socios como Black Forest Labs, Google y Runway.
어도비는 어도비 서밋에서 콘텐츠 공급망 솔루션 어도비 젠스튜디오의 주요 업데이트를 발표했습니다. 이 플랫폼은 어도비의 콘텐츠 애플리케이션에서 데이터를 통합하는 통합 인터페이스인 어도비 젠스튜디오 파운데이션을 도입하여 캠페인 계획 및 통찰력에 대한 통합된 가시성을 제공합니다.
주요 업데이트에는 프로젝트 관리를 위한 워크플로 최적화 에이전트, 자동화된 마케팅 자산 생성을 위한 콘텐츠 제작 에이전트, 비디오 및 3D 워크플로를 위한 Firefly Services API의 확장이 포함된 새로운 AI 기반 기능이 있습니다. 이 플랫폼은 이제 성과 마케팅을 위해 구글, 링크드인, 마이크로소프트와의 통합을 특징으로 하며, 규제 산업을 지원하는 파트너십도 포함되어 있습니다.
이러한 혁신은 콘텐츠 수요 증가에 대응하며, 거의 3분의 2의 마케터가 2024-2026년 사이에 콘텐츠 필요성이 5배 증가할 것으로 예상하고 있습니다. 이 솔루션은 어도비 콘텐츠 분석을 통해 새로운 보고 기능을 포함하고 있으며, 블랙 포레스트 랩스, 구글, 런웨이와 같은 파트너의 여러 AI 모델을 지원합니다.
Adobe a annoncé d'importantes mises à jour de sa solution de chaîne d'approvisionnement de contenu Adobe GenStudio lors du sommet Adobe. La plateforme introduit Adobe GenStudio Foundation, une interface unifiée intégrant des données provenant des applications de contenu d'Adobe, offrant une visibilité consolidée sur les plans de campagne et les insights.
Les mises à jour clés incluent de nouvelles fonctionnalités alimentées par l'IA : un agent d'optimisation des flux de travail pour la gestion de projet, un agent de production de contenu pour la création automatisée d'actifs marketing et des API Firefly Services élargies pour les flux de travail vidéo et 3D. La plateforme dispose désormais d'intégrations avec Google, LinkedIn et Microsoft pour le marketing de performance, ainsi que de partenariats soutenant des industries réglementées.
Ces innovations répondent aux demandes croissantes en contenu, alors que près des deux tiers des marketeurs s'attendent à ce que les besoins en contenu augmentent de cinq fois entre 2024 et 2026. La solution comprend de nouvelles capacités de reporting via Adobe Content Analytics et prend en charge plusieurs modèles d'IA de partenaires tels que Black Forest Labs, Google et Runway.
Adobe hat beim Adobe Summit bedeutende Updates für seine Lösung zur Inhaltslieferkette Adobe GenStudio angekündigt. Die Plattform führt Adobe GenStudio Foundation ein, eine einheitliche Schnittstelle, die Daten aus Adobes Inhaltsanwendungen integriert und eine konsolidierte Sicht auf Kampagnenpläne und Erkenntnisse bietet.
Zu den wichtigsten Updates gehören neue KI-gestützte Funktionen: ein Workflow-Optimierungsagent für das Projektmanagement, ein Inhaltsproduktionsagent zur automatisierten Erstellung von Marketing-Assets und erweiterte Firefly Services APIs für Video- und 3D-Workflows. Die Plattform bietet jetzt Integrationen mit Google, LinkedIn und Microsoft für Performance-Marketing sowie Partnerschaften zur Unterstützung regulierter Branchen.
Diese Innovationen adressieren die wachsenden Inhaltsanforderungen, da fast zwei Drittel der Vermarkter erwarten, dass der Bedarf an Inhalten zwischen 2024 und 2026 um das Fünffache steigen wird. Die Lösung umfasst neue Berichtsfunktionen über Adobe Content Analytics und unterstützt mehrere KI-Modelle von Partnern wie Black Forest Labs, Google und Runway.
- Integration with major platforms (Google, LinkedIn, Microsoft) expands market reach
- New AI capabilities streamline content production and workflow optimization
- Unified interface reduces operational complexity and improves efficiency
- Strategic partnerships for regulated industries open new market opportunities
- Increasing content demands may strain system resources and adoption
- Complex integration of multiple AI models could create implementation challenges
Insights
Adobe's expansion of its GenStudio content supply chain offering represents a strategic product enhancement that directly addresses the escalating demand for personalized marketing content. The announcement focuses on tackling a critical business challenge - nearly
This product evolution occurs at a pivotal moment in the digital economy, where AI-powered content creation capabilities are becoming essential competitive differentiators. The unified interface of GenStudio Foundation consolidates data across Adobe's applications, potentially increasing enterprise customer retention while driving higher-value subscription packages.
The strategic partnerships with Google, LinkedIn, and Microsoft for GenStudio for Performance Marketing expand Adobe's ecosystem integration, enhancing its enterprise value proposition. These integrations create a more seamless workflow between content creation and marketing activation, addressing a significant friction point in enterprise marketing operations.
Particularly noteworthy is Adobe's move to incorporate non-Adobe AI models from Black Forest Labs, fal, Google, and Runway directly within their ecosystem. This openness to third-party AI models demonstrates adaptability in their AI strategy and positions them to benefit from innovations across the broader AI landscape while maintaining their core platform value.
These enhancements reinforce Adobe's positioning in the rapidly evolving AI-powered creative and marketing technology market - a segment with substantial growth potential as enterprises continue to invest in digital transformation initiatives.
Adobe's GenStudio expansion represents a significant technical advancement in content supply chain management. The introduction of AI agents for workflow optimization and content production demonstrates Adobe's commitment to practical AI implementation rather than theoretical capabilities.
The Workflow Optimization Agent, built on Adobe Experience Platform Agent Orchestrator, represents a sophisticated implementation of AI that goes beyond basic automation. By monitoring project health, streamlining approvals, and proactively detecting risks, this system appears designed to address complex enterprise workflows where coordination failures typically occur.
The Content Production Agent capability within GenStudio for Performance Marketing is particularly notable for its ability to automatically generate tactical recommendations and marketing assets from a simple plan upload - essentially compressing what would typically be multiple creative cycles into a single AI-powered workflow.
The new APIs supporting video and 3D workflows address high-value, traditionally labor-intensive production tasks. The Translate and Lip Sync API for changing dialogue into different languages could significantly reduce localization costs and time-to-market for global campaigns.
Adobe's technical approach of maintaining its own commercially safe Firefly models while opening the ecosystem to selected third-party models reflects a pragmatic architecture decision. This hybrid approach allows Adobe to maintain quality control and commercial safety on its core offering while leveraging specialized capabilities from other AI providers - potentially accelerating their overall innovation timeline compared to a purely internal development approach.
- New capabilities across Adobe GenStudio, Adobe’s end-to-end content supply chain solution, empower marketing teams to scale personalized, on-brand content efficiently, including AI agents for workflow optimization and content production.
- Adobe GenStudio Foundation will deliver a unified interface that integrates data from Adobe's content supply chain applications, providing visibility and actionable insights into campaign plans, projects, assets and insights.
- Integrations with Google, LinkedIn and Microsoft enable businesses to easily create and activate personalized experiences in GenStudio for Performance Marketing, and additional partnerships support content creation workflows for regulated industries.
Adobe GenStudio
With the new Adobe GenStudio Foundation, a unified interface will bring together data from Adobe’s full suite of content supply chain applications—providing a single place for visibility and actionable insights into campaign plans, projects, assets and insights, without requiring navigation between Adobe Experience Cloud and Creative Cloud applications. Adobe also unveiled activation capabilities in GenStudio for Performance Marketing – a generative AI-first application that empowers marketing teams to create their own on-brand content that drives personalized experiences and marketing campaigns – with partners including Microsoft, Google and LinkedIn.
As brands compete for consumer attention across fast-moving platforms including social media, mobile apps and e-commerce, the demand and need for relevant, standout content is skyrocketing. In fact, nearly two-third of marketers* expect the demand for content to quintuple between 2024 and 2026, putting marketers and creatives under incredible pressure to deliver. With Adobe GenStudio, businesses can bring together content, data and journeys to scale content production that is personalized and performant.
“The content supply chain for most brands is a complex web of interlocking teams, workflows and systems, with many points of failure slowing down the process of delivering content that powers great customer experiences,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe GenStudio applications are widely used by creatives and marketers and are the only solution that can unify workflows across teams, with natively integrated generative AI capabilities that unlock speed and efficiency.”
“The Lumen fiber network is designed to accelerate AI innovation for businesses, and we are investing in digital marketing to capture the massive opportunity and continue to accelerate demand,” said Ryan Asdourian, chief marketing officer, Lumen Technologies. “Personalization is critical to driving marketing performance, and Adobe is helping us optimize our content supply chain by unlocking generative AI to streamline repetitive tasks - and quickly produce the high volume of assets that are needed for channels such as social media.”
Adobe’s innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. This comes to life in Adobe Experience Platform, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.
New workflow and planning capabilities
- Workflow Optimization Agent: Built on Adobe Experience Platform Agent Orchestrator—which helps businesses manage and orchestrate AI agents from Adobe and third parties—the Workflow Optimization Agent boosts productivity and cross-team collaboration by monitoring project health, streamlining approvals and resolving inefficiencies. Designed for enterprise marketing teams, it enhances resource planning and execution by understanding project histories and team dynamics—while automating work intake, recommending prioritization strategies and detecting risks before they impact deadlines.
- Unified review and approval: For many organizations, marketers have preferred tools for tracking resources and progress, while creatives use a different set of tools to share ideas and feedback. Critical updates are not always synchronized, leading to miscommunication and delays. A new unified review and approval experience enables creatives to collaborate in Frame.io v4 – the world's leading creative review and collaboration platform – with status and project updates automatically updated in Workfront and vice versa. This also includes an integration with Workfront and Adobe Express – which brings the best of Adobe’s creative tools into a quick and easy app that anyone can use to create amazing content – where edited Express templates (used in marketing assets for instance) are automatically brought into Workfront review and approval workflows before export.
New creation and production capabilities
- Content Production Agent: Available within GenStudio for Performance Marketing, the Content Production Agent will enable teams to upload a marketing plan and automatically receive recommendations on visual styles and tactics for the campaign. The AI agent will then create on-brand marketing assets for use across channels such as social media and email.
- APIs to power video and 3D workflows: Adobe Firefly Services is a collection of creative and generative APIs that integrate powerful capabilities such as Text-to-Image and Generative Expand into existing production workflows. Generally available today, new APIs support scaling on-brand content with the Custom Models API. Video workflows are supported by the Translate and Lip Sync API, which seamlessly changes dialogue into different languages to drive more efficient video production, as well as the Reframe API for resizing. Additionally, the Substance 3D API enables teams to quickly create asset variations for existing product images.
- Scaled content production: Powered by Firefly Services, Firefly Creative Production unlocks the power of Adobe APIs through a no-code, easy-to-use interface that can handle a variety of repetitive production tasks, such as intelligently cropping assets for different marketing channels. Teams can more efficiently create the thousands of variations needed each year to provide highly personalized experiences and drive better conversion, while freeing up creatives to focus on more strategic efforts, including brand and campaign initiatives.
New delivery and activation capabilities with advertising and compliance partners
- Integrations with Google, LinkedIn and Microsoft: GenStudio for Performance Marketing provides a single, self-service application for creating paid social ads, display ads, banners, marketing emails and more, anchored to on-brand templates defined by creatives. Asset creation for display ads is now available for advertisements served through Microsoft Advertising Platform and Google Campaign Manager 360. Adobe also announced today an expansion of its collaboration with LinkedIn Ads, for teams to quickly create campaign assets for B2B use cases.
- Partner integrations for regulated industries: Adobe also unveiled today partnerships in GenStudio for Performance Marketing with IntelligenceBank, Acxiom, Lithero, PwC, Saifr and Stensul, to support content creation workflows for regulated industries such as healthcare and financial services. These in-app extensions enable teams to customize or add functionality directly within Adobe’s application, tailored to the specific needs of the business.
New reporting and insights capabilities
- Measuring content performance: Adobe Content Analytics, generally available this month, ensures experiences support business goals focused on engagement and conversion. Attribute-level performance insights (colors, objects and locations) are correlated with customer interactions, driving real-time adjustments to content. The insights are available in Adobe Customer Journey Analytics, as well, for a holistic view of customer journeys.
Bringing more choice for AI models to enterprise customers
To bring more efficient processes to the content supply chain, Adobe also announced plans to provide creators more variation in the ideation process with the choice to use non-Adobe models directly in the Adobe ecosystem. Adobe is starting with models from Black Forest Labs (Flux 1.1 Pro), fal (upscalers), Google (Veo 2, Imagen 3) and Runway (Runway Frames), which creators are already using to experiment with different aesthetic styles, with additional models coming soon. Enterprise customers will have the option to enable non-Adobe models at the enterprise level if their organization wants creative teams to be able to use these models along with Adobe Firefly commercially safe models.
About Adobe
Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the
*Adobe Survey of 2,841 marketers in markets, including the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250318679672/en/
Public relations contact
Kevin Fu
Adobe
kfu@adobe.com
Source: Adobe
FAQ
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