New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed
Adobe (ADBE) has launched major AI-powered updates to Premiere Pro, introducing Generative Extend and Media Intelligence features. Generative Extend, powered by the Firefly Video Model, enables instant generation and expansion of 4K video and audio clips, while Media Intelligence allows quick searching through terabytes of footage.
The update includes Caption Translation, supporting 27 languages, and improved Color Management for HDR and SDR content. After Effects received performance upgrades with enhanced 3D tools and HDR monitoring. Frame.io V4 now offers expanded storage, transcription capabilities, and broader document format support.
Notable achievements include Adobe's tools being used in Oscar-winning productions like 'Anora', which won Best Picture among other awards.
Adobe (ADBE) ha lanciato importanti aggiornamenti basati su IA per Premiere Pro, introducendo le funzionalità Generative Extend e Media Intelligence. Generative Extend, alimentato dal Firefly Video Model, consente la generazione e l'espansione istantanea di clip video e audio in 4K, mentre Media Intelligence permette di cercare rapidamente tra terabyte di filmati.
L'aggiornamento include Caption Translation, che supporta 27 lingue, e un miglioramento della Color Management per contenuti HDR e SDR. After Effects ha ricevuto aggiornamenti delle prestazioni con strumenti 3D potenziati e monitoraggio HDR. Frame.io V4 ora offre spazio di archiviazione ampliato, capacità di trascrizione e un supporto più ampio per i formati di documenti.
Tra i risultati notevoli c'è l'uso degli strumenti di Adobe in produzioni vincitrici di Oscar come 'Anora', che ha vinto il premio per il miglior film tra altri riconoscimenti.
Adobe (ADBE) ha lanzado actualizaciones importantes impulsadas por IA para Premiere Pro, introduciendo las funciones Generative Extend y Media Intelligence. Generative Extend, potenciado por el Firefly Video Model, permite la generación y expansión instantánea de clips de video y audio en 4K, mientras que Media Intelligence permite buscar rápidamente entre terabytes de metraje.
La actualización incluye Caption Translation, que admite 27 idiomas, y una mejor Color Management para contenido HDR y SDR. After Effects recibió mejoras de rendimiento con herramientas 3D mejoradas y monitoreo HDR. Frame.io V4 ahora ofrece almacenamiento ampliado, capacidades de transcripción y un soporte más amplio para formatos de documentos.
Logros notables incluyen el uso de las herramientas de Adobe en producciones ganadoras del Oscar como 'Anora', que ganó el premio a la Mejor Película entre otros galardones.
Adobe (ADBE)는 Premiere Pro에 대한 주요 AI 기반 업데이트를 출시하여 Generative Extend 및 Media Intelligence 기능을 도입했습니다. Firefly Video Model에 의해 구동되는 Generative Extend는 4K 비디오 및 오디오 클립을 즉시 생성하고 확장할 수 있게 해주며, Media Intelligence는 테라바이트의 영상을 빠르게 검색할 수 있게 해줍니다.
업데이트에는 27개 언어를 지원하는 Caption Translation과 HDR 및 SDR 콘텐츠에 대한 개선된 Color Management가 포함되어 있습니다. After Effects는 향상된 3D 도구와 HDR 모니터링으로 성능 업그레이드를 받았습니다. Frame.io V4는 이제 확장된 저장 공간, 전사 기능 및 더 넓은 문서 형식 지원을 제공합니다.
주목할 만한 성과로는 'Anora'와 같은 오스카 수상 작품에서 Adobe 도구가 사용되었다는 점이 있으며, 이 작품은 다른 상들 중에서 최우수 작품상을 수상했습니다.
Adobe (ADBE) a lancé d'importantes mises à jour basées sur l'IA pour Premiere Pro, introduisant les fonctionnalités Generative Extend et Media Intelligence. Generative Extend, alimenté par le Firefly Video Model, permet la génération et l'expansion instantanées de clips vidéo et audio en 4K, tandis que Media Intelligence permet de rechercher rapidement parmi des téraoctets de séquences.
La mise à jour comprend Caption Translation, prenant en charge 27 langues, et une Color Management améliorée pour le contenu HDR et SDR. After Effects a reçu des améliorations de performance avec des outils 3D améliorés et une surveillance HDR. Frame.io V4 offre désormais un stockage élargi, des capacités de transcription et un support plus large des formats de documents.
Parmi les réalisations notables, on trouve l'utilisation des outils d'Adobe dans des productions primées aux Oscars comme 'Anora', qui a remporté le prix du meilleur film parmi d'autres distinctions.
Adobe (ADBE) hat bedeutende KI-gestützte Updates für Premiere Pro veröffentlicht und die Funktionen Generative Extend und Media Intelligence eingeführt. Generative Extend, unterstützt durch das Firefly Video Model, ermöglicht die sofortige Erstellung und Erweiterung von 4K-Video- und Audioclips, während Media Intelligence ein schnelles Durchsuchen von Terabyte an Filmmaterial ermöglicht.
Das Update umfasst Caption Translation, das 27 Sprachen unterstützt, sowie eine verbesserte Color Management für HDR- und SDR-Inhalte. After Effects erhielt Leistungsverbesserungen mit erweiterten 3D-Tools und HDR-Überwachung. Frame.io V4 bietet jetzt erweiterten Speicher, Transkriptionsmöglichkeiten und eine breitere Unterstützung von Dokumentformaten.
Bemerkenswerte Erfolge umfassen die Verwendung von Adobes Werkzeugen in Oscar-prämierten Produktionen wie 'Anora', die unter anderem den Preis für den besten Film gewonnen hat.
- Launch of innovative AI features (Generative Extend and Media Intelligence) enhancing video editing capabilities
- Expansion into 4K and vertical video support, meeting modern content creation demands
- Integration of commercial-safe Firefly Video Model technology
- Significant platform adoption by Oscar-winning productions, demonstrating market leadership
- Generative Extend offers only complimentary generations for a time, suggesting future monetization
Insights
Adobe's release of AI-powered video editing tools represents a significant advancement in their creative software lineup. The Firefly Video Model-powered Generative Extend feature – now with 4K and vertical video support – solves a fundamental editing challenge by intelligently extending footage and audio clips. This addresses a genuine pain point rather than being merely a flashy AI showcase.
The new Media Intelligence feature could dramatically improve workflow efficiency by allowing editors to instantly search terabytes of footage based on content, objects, and metadata – potentially saving hours of manual searching per project. Similarly, the Caption Translation tool supporting 27 languages removes a significant localization bottleneck.
What's strategically important is how Adobe is integrating AI throughout their product ecosystem rather than treating it as an add-on. The Content Credentials feature attached to AI-generated content demonstrates Adobe's commitment to responsible AI use by providing transparency – crucial for professional creators concerned about IP issues.
These advancements strengthen Adobe's competitive moat in professional video editing software, particularly as competitors introduce their own AI features. By focusing on solving real workflow problems rather than novelty features, Adobe is reinforcing its position with the professional market segment that drives their recurring subscription revenue. The complimentary generations being offered initially suggests a future monetization strategy for these AI capabilities.
Adobe's latest Premiere Pro updates directly address several critical workflow bottlenecks that plague professional editors. The Generative Extend feature in 4K resolution solves the universally frustrating problem of clips that end just a few frames too early – previously requiring complex workarounds or reshoot requests. For creators producing content across multiple platforms, the vertical video support is particularly valuable as it eliminates the need for manual reformatting.
The Media Intelligence search functionality represents a transformative leap in footage management. On large productions with hundreds of hours of footage, manually searching for specific clips can consume days of editor time – this AI solution could dramatically compress post-production schedules and budgets.
Color Management improvements that automatically transform log footage from various cameras into HDR and SDR addresses another significant pain point, especially for editors working with footage from multiple camera sources. This standardization across cameras streamlines early editing stages when dealing with mixed footage sources.
The expanded storage capabilities in Frame.io V4 that scale with teams addresses the fragmentation problems many production houses face when forced to distribute assets across multiple platforms. By centralizing everything from scripts to final renders, Adobe is positioning itself to capture more of the content creation supply chain beyond just the editing software itself.
- Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips
- New AI-powered advancements in Premiere Pro include Media Intelligence, empowering editors to find relevant clips from terabytes of footage in seconds, and Caption Translation which instantly localizes captions in 27 languages
- Oscar winners choose Adobe’s video solutions: Record-breaking “Anora” – winner of Best Picture, Best Film Editing, Best Director, Best Original Screenplay and Best Actress – and other Academy Award honorees were edited and produced using Premiere Pro, After Effects, Frame.io, Substance 3D and more
Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips
Generative Extend and Media Intelligence, some of the creative community’s most sought-after video capabilities, are now generally available, backed by years of research and insights from beta customers. Additional upgrades now generally available in Premiere Pro include AI-powered Caption Translation, which automates the work of generating multilingual captions, helping video pros effortlessly connect with audiences worldwide in seconds. Premiere Color Management, also now generally available, takes the guesswork out of color by transforming raw and log footage from nearly every camera into HDR and SDR the moment clips are imported. The new features, coupled with overall performance improvements, make editing in Premiere Pro faster and more efficient than ever.
"We’re so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations," said Ashley Still, Senior Vice President and General Manager of Digital Media at Adobe. "By harnessing the power of Firefly and our advanced AI capabilities, we're transforming the video editing experience and enabling our customers to focus on what matters most to them – telling vivid, compelling stories."
Today Adobe also introduced a new version of After Effects with a high-performance preview playback engine, powerful new 3D motion design tools and HDR monitoring. New Frame.io V4 upgrades include expanded storage that scales with teams – removing workflow fractures and ensuring creatives can share, manage and organize their work-in-progress and finished assets without limitations.
Generative Extend in 4K now generally available in Premiere Pro
Generative Extend, now generally available in Premiere Pro in 4K and with support for vertical video, solves a common but frustrating challenge in video editing: a great clip that’s just a bit too short. Generative Extend is the first professional editing tool of its kind, lengthening clips to cover video or audio gaps in footage, smooth out transitions and hold shots longer for perfectly timed edits. Just click and drag to add photorealistic video and audio extensions – delivering unparalleled flexibility in timeline adjustments without sacrificing quality. Support for vertical video ensures editors can use Generative Extend to create and export social-first content without needing to manually re-frame shots.
Since its beta launch in October 2024, customers have been using Generative Extend to extend B-roll footage to perfectly match narration timing, stretch establishing shots to create breathing room in fast-paced sequences, extend ambient audio to create seamless transitions between scenes and adjust timing without sacrificing composition or requiring additional footage.
Generative Extend is powered by the Firefly Video Model, which is commercially safe and IP-friendly. To promote transparency around AI-generated content, Content Credentials – which act like a “nutrition label” for digital media – are attached to Generative Extend outputs.
"Adobe’s new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows,” said Justin Barnes, Executive Creative Director & Partner, Versus Creative Studio. “They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling.”
Innovations across Premiere Pro and After Effects deliver AI-powered upgrades and workflow improvements
Upgrades now generally available in Premiere Pro and After Effects empower filmmakers to navigate terabytes of footage in seconds, reach new audiences and streamline visual effects and motion graphics workflows.
For editors, the hunt for the right clip can be daunting, especially in larger projects with a lot of footage. The AI-powered Media Intelligence feature in Premiere Pro fundamentally changes how editors interact with their project footage and delivers game-changing time savings. Instead of painstaking manual searches, Media Intelligence automatically recognizes clip content – including objects, locations, camera angles or metadata like shoot date or camera type – so editors can find what they need when they need it.
“I’m really excited by the AI products that Adobe is developing for filmmakers – especially new features like Media Intelligence, which helps me get to the edit that much faster,” said Ernie Gilbert, filmmaker and editor of A24’s “Opus.” “As an editor, it’s my job to stay on top of new technologies that help give us more time to focus on the creative process with my collaborators down the pipeline. These tools will help remove some of the tedium of the process, allowing us to focus on what’s ultimately going to affect the audience most.”
Additional upgrades now generally available in Premiere Pro include:
- AI-powered Caption Translation can translate subtitles into 27 different languages in seconds. Captions are more important than ever as filmmakers scale their content for reach, engagement and accessibility globally – but until now, editors have been slowed down by manual translations, disrupting their workflows and adding expenses.
- Color Management offers an entirely new color system that enables higher fidelity and more consistent color than ever before, automatically transforming log footage from nearly every camera into HDR and SDR. This enables an editor to get started faster with beautiful footage – and makes it easier than ever to create great videos with perfect skin tones, more vibrant color and improved dynamic range.
Upgrades now generally available in After Effects include:
- High-Performance Preview Playback makes playback of an entire composition quicker than ever, on any computer.
- An expanded range of 3D tools like Animated Environment Lights offers faster and more realistic 3D compositing.
- HDR Monitoring makes it easy to accurately play back and work with high dynamic range content for brighter and more vivid motion design work.
Frame.io drives the creative content supply chain, from script to screen
Expanded storage in Frame.io V4, which scales with creative teams, makes it possible to collaborate on massive amounts of media all in the same place – eliminating the need to fracture workflows by storing files across a variety of cloud platforms. At a time when many creative teams are struggling to deliver content at scale and keep pace with demand, Frame.io V4 empowers teams to store, manage, collaborate and distribute everything from scripts, location stills, source media and more all within a single platform.
Additional upgrades in Frame.io include:
- Expanded text document review tools for collaborating on scripts, briefs, budgets, proposals, treatments, storyboards and other artifacts.
- Transcription generation (beta) makes it easy to quickly transcribe video and audio files in Frame.io, with one-click navigation and text search and the option to export to multiple format types.
- Watermarking helps protect work-in-progress content with custom text watermarks on videos, images, and documents.
- Access Groups (beta) for enterprise customers help Account Administrators of large teams automate bulk user access across Workspaces and Projects, dramatically reducing the time they spend managing permissions. New enterprise security features also include the ability to restrict access to selected folders.
From next-gen filmmakers to industry veterans, video pros choose Adobe
Filmmakers of many of this season’s buzziest films continue to choose Adobe solutions including the Oscar record-breaking “Anora” (winner of Best Picture, Best Director, Best Film Editing, Best Original Screenplay and Best Actress), “Dune: Part Two” (winner of Best Visual Effects, Best Sound) and “The Substance” (nominated for five Academy Awards including Best Picture). ACE Eddie-nominated television series including HBO’s “The Jinx — Part Two” and Netflix’s “John Mulaney Presents: Everybody’s in L.A.” were all crafted with Adobe Creative Cloud tools.
Sean Baker, writer, director and editor of “Anora,” says: “Adobe Premiere Pro has been a go-to tool for me because of its versatility and ability to handle everything from quick edits to detailed, complex sequences. For ‘Anora,’ it was important for me to experiment freely while staying true to the story’s authenticity and Premiere Pro allowed me to do that."
Pricing and Availability
Adobe’s latest releases in Premiere Pro and After Effects are generally available today. Premiere Pro will offer complimentary generations with Generative Extend for a limited time. Transcription and Access Groups features are available today in Frame.io V4 beta; all other Frame.io features are generally available today. The new updates to Adobe video and collaboration tools, and more, will be on display at the 2025 NAB Show in
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Public relations contact
Frankie Tobin
Adobe
ftobin@adobe.com
Source: Adobe
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