Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot

Rhea-AI Summary

Adobe (ADBE) announced the private preview of Adobe Marketing Agent and continued AI innovation with Microsoft 365 Copilot with Adobe Express Agent at Adobe Summit. The collaboration aims to integrate Adobe's AI capabilities into Microsoft's workflow applications.

The Adobe Express Agent will enable users to create visual assets directly within Microsoft 365 Copilot, PowerPoint, and Word through a conversational interface. The Adobe Marketing Agent for Microsoft 365 Copilot will offer three key capabilities:

• Audience targeting refinement using Adobe Experience Platform data
• Actionable insights discovery through Adobe Customer Journey Analytics
• Cross-team collaboration via Adobe Workfront integration

Additionally, Adobe announced an expansion of its collaboration with LinkedIn Ads for B2B campaign asset creation and Microsoft Advertising for display ad asset creation through GenStudio for Performance Marketing.

Positive

• Strategic partnership with Microsoft enhances Adobe's market reach and product integration
• New AI agents expand Adobe's product capabilities in the growing AI market
• Integration with LinkedIn Ads and Microsoft Advertising creates new revenue opportunities
• Streamlined workflow solutions could increase customer adoption and retention

Negative

• Product is still in private preview phase, indicating delayed revenue impact
• Heavy dependence on Microsoft's ecosystem could limit independent growth potential

Insights

Financial Analyst

Adobe's expansion of its Microsoft partnership represents a strategic enhancement to its competitive positioning in the enterprise software market. By integrating Adobe Marketing Agent and Adobe Express Agent directly into Microsoft 365 Copilot, Adobe gains valuable distribution channels within Microsoft's massive productivity ecosystem without requiring significant additional sales infrastructure.

This integration addresses a critical pain point for enterprise customers - workflow fragmentation. Marketing teams typically navigate between various platforms throughout their workday, creating efficiency drags. By embedding Adobe's marketing capabilities within Microsoft applications where users already spend their time (Teams, PowerPoint, Word), Adobe creates sticky product experiences that can improve retention rates among joint customers.

The partnership specifically enhances Adobe's "content supply chain" strategy, which focuses on streamlining the end-to-end marketing content lifecycle. This positions Adobe to capture more value from the increasing enterprise demand for AI-enhanced workflow tools, particularly as companies seek productivity gains amid economic uncertainty.

While financial terms weren't disclosed, this partnership likely yields mutual benefits - Adobe extends its reach within enterprise environments, while Microsoft enhances its Copilot value proposition with specialized marketing capabilities beyond its core expertise. The additional LinkedIn Ads integration further strengthens Adobe's position in the B2B marketing segment.

Technology Strategist

Adobe's integration of AI agents into Microsoft 365 Copilot demonstrates an intelligent ecosystem approach to AI implementation rather than attempting to build a standalone AI platform. This strategic decision leverages Adobe's domain-specific expertise in marketing workflows while capitalizing on Microsoft's enterprise-scale AI infrastructure.

The capabilities being introduced solve concrete business problems: refining audience targeting through conversational access to Adobe Experience Platform data, surfacing insights from Customer Journey Analytics without switching applications, and enhancing project management through Workfront integration. These use cases focus on productivity enhancement rather than merely showcasing AI technology.

Particularly significant is Adobe's Agent Orchestrator framework, which creates an architecture for managing multiple AI agents across platforms. This positions Adobe as a potential orchestration layer within the emerging enterprise AI stack, creating strategic value beyond individual point solutions.

The partnership acknowledges the reality that enterprise customers use multiple software vendors but desire seamless experiences. By bringing their marketing capabilities into Microsoft's environment rather than forcing users to switch contexts, Adobe demonstrates customer-centric thinking. This approach contrasts with competitors who often prioritize keeping users within their own walled gardens at the expense of workflow efficiency.

LAS VEGAS--(BUSINESS WIRE)-- Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This includes activating the capabilities of Adobe Marketing Agent in applications such as Microsoft Teams, Microsoft PowerPoint and Microsoft Word through Microsoft 365 Copilot.

“Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalization initiatives.”

“We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity will be richly augmented by Copilot and agents, tailored to meet the unique needs of every role,” said Charles Lamanna, Corporate Vice President, Business and Industry Copilot at Microsoft. “We look forward to our joint customers experiencing the benefits of the Adobe Marketing Agent.”

Adobe Express Agent for Microsoft 365 Copilot

Adobe is developing the Adobe Express Agent, which will allow users to easily create compelling assets directly within Microsoft 365 Copilot, PowerPoint and Word. The Adobe Express Agent will empower teams to generate stunning images through a conversational interface, without leaving the host applications. This will enable effortless creation of high-quality images for documents, presentations, whitepapers, social media posts and more—for marketers and other teams across an organization.

Adobe Marketing Agent for Microsoft 365 Copilot

With the private preview of Adobe Marketing Agent for Microsoft 365 Copilot, businesses can:

• Refine audiences for targeting: Marketers can leverage the conversational interface of Microsoft 365 Copilot to access data and insights from Adobe Experience Platform, quickly unlocking operational insights and completing more complex analysis tasks—supporting the creation of audiences used for widescale personalization campaigns. Adobe Marketing Agent simplifies the audience analysis process by quickly surfacing insights in Microsoft 365 apps through Copilot.
• Discover actionable insights: Marketers can prompt Adobe Marketing Agent to instantly uncover and pull meaningful insights from Adobe Customer Journey Analytics directly within Copilot. This democratizes access to a broader set of marketers and other practitioners within the organization. Adobe Marketing Agent will also enable the quick creation of campaign performance reports in Microsoft apps, such as PowerPoint and Word, driving smarter marketing decisions.
• Drive cross-team collaboration: Marketers can connect to Adobe Workfront, helping them reimagine work management processes. Adobe Marketing Agent helps marketers boost operational efficiency by effortlessly summarizing projects, tasks and issues, locating essential details and project information from content in Microsoft 365 applications, such as PowerPoint, Word, or Teams, and proactively monitoring the health of team projects.

With Adobe Experience Platform Agent Orchestrator—Adobe’s offering for businesses to manage and orchestrate AI agents from Adobe, as well as across third parties—purpose-built Adobe agents will be integrated with technology from partners including Microsoft to enhance customer experience workflows and deliver better outcomes.

Powering the content supply chain

Adobe Marketing Agent for Microsoft 365 Copilot will also enable brands to optimize their content supply chain, the end-to-end process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences. Through connected workflows and business processes, marketers and creatives can work seamlessly across Adobe and Microsoft solutions, without having to navigate between different applications.

Additionally, in GenStudio for Performance Marketing—a single, self-service application for creating paid social ads, display ads, banners, marketing emails and more, anchored to on-brand templates defined by creatives—Adobe today announced an expansion of its collaboration with LinkedIn Ads, for teams to quickly create campaign assets for B2B use cases. Asset creation for display ads is also now available for advertisements served through Microsoft Advertising.

About Adobe

Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250318424158/en/

Public relations contact

Kevin Fu

Adobe

kfu@adobe.com

Source: Adobe

FAQ

What are the main features of Adobe Marketing Agent for Microsoft 365 Copilot?

Adobe Marketing Agent offers three key features: audience targeting refinement using Experience Platform data, actionable insights discovery through Customer Journey Analytics, and cross-team collaboration via Workfront integration.

How will Adobe Express Agent integrate with Microsoft 365 applications?

Adobe Express Agent will allow users to create visual assets directly within Microsoft 365 Copilot, PowerPoint, and Word through a conversational interface, without leaving these applications.

What new advertising capabilities did Adobe announce for GenStudio?

Adobe expanded GenStudio's capabilities to include LinkedIn Ads for B2B campaign asset creation and Microsoft Advertising for display ad asset creation.

How does Adobe Marketing Agent improve workflow efficiency for marketers?

It streamlines operations by allowing marketers to access Adobe capabilities within Microsoft 365 apps, enabling easier content creation and personalization initiatives without switching between applications.