Adobe Unveils Innovations in Adobe Experience Cloud for Brands to Personalize and Measure AI-generated Content

Rhea-AI Summary

Adobe has unveiled new innovations across Adobe Experience Cloud to help brands maximize the value of AI-generated marketing content. The key features include:

1. Adobe Content Analytics: Provides attribute-level insights on content across platforms, allowing marketers to understand which creative elements resonate most with audiences.

2. AI Assistant Content Accelerator in Adobe Journey Optimizer: Generates on-brand marketing assets for various channels, optimized for target audiences.

3. AEM Edge Delivery Services, Self-Learning Experimentation: Enables real-time experimentation with AI-generated content variations on web pages.

These innovations aim to help brands personalize, test, and measure AI-generated content, addressing key challenges in content supply chains and enabling real-time campaign optimization.

Positive

• Introduction of Adobe Content Analytics for attribute-level content insights
• Launch of AI Assistant Content Accelerator in Adobe Journey Optimizer for generating optimized marketing assets
• Implementation of Self-Learning Experimentation in AEM Edge Delivery Services for real-time content testing

Negative

• None.

Insights

Market Research Analyst

Adobe's new innovations in Experience Cloud represent a significant leap in AI-driven marketing capabilities. The introduction of Content Analytics and AI-assisted content generation and optimization tools addresses a critical need in the rapidly evolving digital marketing landscape.

These advancements are likely to strengthen Adobe's position in the $220 billion global digital advertising market. By enabling brands to measure and optimize AI-generated content in real-time, Adobe is tackling a key challenge in the adoption of generative AI for marketing.

The ability to personalize content at scale and provide attribute-level insights could lead to increased customer engagement and higher ROI for brands, potentially driving greater adoption of Adobe's suite of products. This could positively impact Adobe's revenue growth in its Digital Experience segment, which accounted for 30% of the company's revenue in Q2 2023.

Tech Expert

Adobe's latest innovations showcase a sophisticated integration of AI into its marketing technology stack. The Content Analytics feature, leveraging AI to analyze content attributes, represents a significant advancement in marketing analytics. This deep-learning approach to content performance could set a new industry standard.

The AI Assistant Content Accelerator in Journey Optimizer is particularly noteworthy. By generating multiple content variations optimized for specific audiences, it addresses the scalability challenge in personalized marketing. This could dramatically reduce the time and resources required for content creation and testing.

The self-learning experimentation feature in AEM Edge Delivery Services introduces an element of autonomous optimization to web content. This real-time, AI-driven content selection could significantly enhance user engagement and conversion rates, potentially disrupting traditional A/B testing methodologies.

Financial Analyst

Adobe's strategic focus on AI-driven marketing solutions aligns well with market trends and could drive significant revenue growth. The company's Digital Experience segment, which includes these new features, generated $1.18 billion in revenue in Q2 2023, up 12% year-over-year.

These innovations could accelerate adoption of Adobe's Experience Cloud, potentially increasing the segment's growth rate. The ability to demonstrate clear ROI on AI-generated content could be a key differentiator in the competitive martech landscape.

Moreover, these features could drive upselling opportunities within Adobe's existing customer base, improving customer retention and lifetime value. With a current gross margin of 87.3%, any increase in high-margin software sales could positively impact Adobe's profitability.

Investors should monitor the adoption rate of these new features and their impact on Adobe's Digital Experience segment growth in upcoming quarters.

• New innovations across Adobe Experience Cloud will enable brands to demonstrate the impact of AI-generated marketing content through real-time experimentation and robust performance insights

• Adobe Content Analytics unlocks the ability for brands to understand the performance of content down to an attribute level, using AI to pinpoint specific colors, objects and styles that resonate with target audiences

• In Adobe Journey Optimizer and Adobe Experience Manager, new offerings will enable brands to personalize AI-generated content variations across channels such as web and email, boosting customer engagement

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Adobe (Nasdaq:ADBE) announced innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact. As organizations embrace image and copy generation tools—from Adobe Firefly to Adobe Experience Manager—to assist in the ideation and refinement of marketing assets, the need to show return-on-investment has also heightened. Brands can address this by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address key pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time.

(Graphic: Adobe)

Adobe’s latest solutions enable brands to drive greater performance and meet business goals for customer engagement. New offerings across Adobe Experience Cloud will enable teams to personalize, test and measure AI-generated content. With Adobe Content Analytics, actionable insights will pinpoint specific content attributes that resonate most with target audiences, informing what teams create in the future. In Adobe Experience Manager, real-time experimentation capabilities on the web—a digital front door for many brands—will direct visitors towards AI-generated variants that are driving the best conversion. And with Adobe Journey Optimizer, brands can now instantly generate multiple variations of marketing content based on performance goals to automate testing and optimization.

“Personalizing customer experiences in today’s environment can require thousands of variations for different marketing channels and regions, a problem that has been alleviated with the support of generative AI,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Marketers are being challenged to ensure that AI-generated variants also resonate with customers, and Adobe’s latest innovations will help brands meet the moment through real-time experimentation and actionable insights.”

New Adobe Experience Cloud innovations include:

• Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can then bring these insights directly into CJA, providing a holistic view of the entire customer journey across touchpoints. Adobe Content Analytics is made possible by correlating specific attributes–including colors, objects and locations–with direct customer interactions. For example, a marketer promoting a new hotel property would be able to optimize their web content based on which creative elements—mountains, green spaces or cityscapes—result in more bookings.

• AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS and more, while having it optimized for certain target audiences based on language, tone and content type. As the assets are being generated, marketers instantly receive multiple copy and imagery variations to drive real-time performance testing and experimentation.

• Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services. Consumers will be automatically presented with top-performing content variations, providing marketers a better understanding of which assets resonate most with target audiences.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20240916528591/en/

Jasmine Boaler

Adobe

jboaler@adobe.com

Kevin Fu

Adobe

kfu@adobe.com

Source: Adobe

FAQ

What new features has Adobe (ADBE) introduced in Experience Cloud for AI-generated content?

Adobe has introduced Adobe Content Analytics, AI Assistant Content Accelerator in Adobe Journey Optimizer, and Self-Learning Experimentation in AEM Edge Delivery Services to help brands personalize, test, and measure AI-generated content more effectively.

How does Adobe Content Analytics benefit marketers using AI-generated content?

Adobe Content Analytics provides attribute-level insights on content across platforms, allowing marketers to understand which specific creative elements (like colors, objects, and locations) resonate most with their target audiences, helping optimize content creation and performance.

What is the purpose of the AI Assistant Content Accelerator in Adobe Journey Optimizer (ADBE)?

The AI Assistant Content Accelerator in Adobe Journey Optimizer allows marketers to generate on-brand marketing assets for various channels, optimized for target audiences based on language, tone, and content type. It also provides multiple variations for real-time performance testing and experimentation.