Adobe Introduces New Global Initiative Aimed at Helping 30 Million Next-Generation Learners Develop AI Literacy, Content Creation and Digital Marketing Skills by 2030

Rhea-AI Summary

Adobe (Nasdaq:ADBE) announced a new global initiative at Adobe MAX 2024 to expand its Digital Academy, aiming to equip 30 million next-generation learners with AI literacy, content creation, and digital marketing skills by 2030. The program will offer training, certifications, and access to Adobe Express through collaborations with Coursera, NGOs, schools, and alternative education organizations.

Adobe has committed over $100 million this year in donations, scholarships, product access, and partnerships. The initiative includes curricula on Generative AI Content Creation, Creative & AI Skills, Social Media Content, and Content Marketing. Courses are available on Coursera, with $250,000 in scholarship licenses for the first year. Adobe is also expanding partnerships with NGOs and General Assembly to create direct career pathways.

Positive

• Adobe commits over $100 million to support learners in developing AI and digital skills
• Goal to reach 30 million learners globally by 2030
• Expansion of Adobe Digital Academy to include AI literacy and content creation skills
• Partnerships with Coursera, NGOs, and educational institutions for wider reach
• $250,000 in scholarship licenses for course access in the first year

Negative

• None.

Insights

Market Research Analyst

Adobe's new global initiative to equip 30 million learners with AI literacy, content creation and digital marketing skills by 2030 is a strategic move with potentially significant long-term implications for the company and the tech industry. This program addresses the growing demand for digital skills in the workforce, particularly in the creator economy and AI-driven content creation.

The $100M commitment in donations, scholarships and partnerships demonstrates Adobe's substantial investment in future talent development. By providing training and certifications through partnerships with Coursera, NGOs and educational institutions, Adobe is positioning itself as a leader in digital skills education. This could lead to:

• Increased brand loyalty among young professionals
• A larger pool of skilled users for Adobe products
• Potential for future revenue growth as these learners enter the workforce

While the immediate financial impact may be , this initiative could strengthen Adobe's market position and create a competitive advantage in talent acquisition and product adoption in the long run.

Financial Analyst

From a financial perspective, Adobe's $100M investment in this initiative represents a significant commitment to future growth. While this may impact short-term expenses, the potential long-term benefits could be substantial:

• Expanded user base: Training 30 million learners could lead to increased adoption of Adobe products, particularly Adobe Express.
• Recurring revenue: As learners become proficient in Adobe tools, they're more likely to become paying customers, potentially boosting subscription revenue.
• Market share growth: By establishing early relationships with future professionals, Adobe could secure a larger share of the creative software market.

The $250,000 in scholarship licenses for the first year is a relatively small investment that could yield high returns in terms of user acquisition and brand loyalty. While the immediate financial impact may be minimal, this initiative positions Adobe for potential long-term revenue growth and strengthened market dominance in the creative software industry.

• Adobe Digital Academy evolves to provide training, certifications and career pathways aimed at supporting emerging professionals globally to develop these in-demand skills
• Working with education partners, nonprofits and online learning platforms, learners will gain these skills with curriculum using Adobe Express
• Adobe has committed more than $100M this year through donations, scholarships, product access and partnerships, to empower learners of all backgrounds to succeed in today’s workforce and unleash creativity for all

MIAMI BEACH, Fla.--(BUSINESS WIRE)-- Today at Adobe MAX 2024 – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced a new global initiative that expands the Adobe Digital Academy’s focus to equip next-generation learners and teachers with AI literacy, content creation and digital marketing skills to thrive in the modern workforce. Expanding on the Adobe Digital Academy’s decade of success in upskilling and creating new career pathways, the program will provide training, certifications and access to Adobe Express with a goal of helping 30 million learners globally develop these in-demand skills by 2030.

(Graphic: Business Wire)

Training and certificates will be available through Adobe’s collaborations with Coursera, NGOs, K-12 schools, colleges and universities and alternative education organizations. Adobe will fund scholarships and NGO grants to help ensure that emerging professionals from all backgrounds can benefit from the training, tools and direct pathways to future careers.

The rise of the creator economy and breakthrough AI technologies have unleashed a wave of new opportunities in content creation and marketing across every industry. Emerging professionals are eager to carve out their place in this fast-evolving landscape and specialized training and certifications signal expertise to future employers.

“Adobe’s mission has always been to design products that create opportunities and empower people from all backgrounds to change the world,” Stacy Martinet, vice president, marketing strategy and communications at Adobe. “We want AI to bridge the digital divide not widen it, and this program will open doors for emerging professionals to succeed in the future workforce with AI literacy, content creation and marketing skills.”

The program builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all. Adobe has committed more than $100M this year in donations, scholarships, product access and partnerships across this and other initiatives to enable people and organizations around the world to tell their stories.

Adobe has designed a range of curricula for this program covering topics including Generative AI Content Creation and Creative & AI Skills, with information on using AI responsibly and ethically, Social Media Content, Multimedia Content, Content Marketing and Multi-channel Content and Advertising. Learners will gain the ability to create high-quality content effortlessly with tools like Adobe Express and learn how to harness the power of generative AI to better express themselves creatively and visually.

The first courses are now available globally on Coursera, a best-in-class online learning platform, to enable anyone to learn and gain creative and digital skills at their own pace. Aspiring learners can pursue Content Creator and Graphic Designer Professional certificates, with additional certificates in Digital Marketing available in early 2025. Adobe is committing $250,000 in scholarship licenses that will be distributed through nonprofits in the first year of the program to access Adobe courses and certificates on Coursera.

The coursework will be coming soon to Adobe Express and is in development for the Behance community.

Adobe is providing new donations to an expanded network of alternative education and youth-serving NGO collaborators including DECA, NPower, Build.org, the Prince’s Trust, AVID, Girl Scouts of Western Washington and Pratham. These new investments will provide millions of students served by NGOs with exposure to essential workplace skills and integrate skilling opportunities into their extracurricular offerings.

"Adobe is the ideal partner for DECA as we amplify our quest to prepare students for college and careers,” said Christopher Young, CAE, chief program officer, DECA Inc. “This initiative will empower our student members to learn and apply the creative skills they need for their future careers in marketing and business. Adobe Express is the perfect tool for DECA students to apply their creativity and experiment with AI to create content relevant to preparing for their careers."

In addition, Adobe is focused on creating direct paths for future careers. Adobe will expand its partnership with existing Digital Academy collaborator General Assembly, a leading tech talent and training provider, to add bootcamps for marketing and content creation to its offerings. Bootcamp participants will receive free access to live and on-demand training and General Assembly’s career coaching, personal branding and portfolio building resources, reducing graduates’ job search time. The first U.S. cohort is scheduled to begin in November and is now accepting applications.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2024 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241014183798/en/

PR Contact

Ladan Herovi

Adobe

herovi@adobe.com

Source: Adobe

FAQ

What is Adobe's new global initiative announced at Adobe MAX 2024?

Adobe announced a global initiative to expand its Digital Academy, aiming to equip 30 million next-generation learners with AI literacy, content creation, and digital marketing skills by 2030.

How much has Adobe (ADBE) committed to this initiative in 2024?

Adobe has committed over $100 million this year in donations, scholarships, product access, and partnerships to support the initiative.

What skills will be taught through Adobe's new program?

The program will teach AI literacy, content creation, and digital marketing skills, including Generative AI Content Creation, Creative & AI Skills, Social Media Content, and Content Marketing.

Where will Adobe's new courses be available?

The courses will be available globally on Coursera, with plans to expand to Adobe Express and the Behance community in the future.

How is Adobe (ADBE) ensuring accessibility to its new educational program?

Adobe is providing $250,000 in scholarship licenses for the first year, distributed through nonprofits, to access Adobe courses and certificates on Coursera.