Adobe Express Accelerates On-Brand Content Creation for Global Enterprises with New Capabilities
Adobe has announced new Adobe Express innovations to empower large enterprises in accelerating and scaling on-brand content creation. The platform is seeing strong momentum with new enterprise customers including ABB, Dentsu, Havas, IBM, Prudential, and Virgin Australia. Key features include:
1. Animate All: Add motion to entire designs in one click
2. Long-form Text Flow: Rearrange assets and reflow copy for better layouts
3. AI-powered capabilities: Rewrite and translate text, resize content
4. Brand protection: Controlled templates and shared calendars
5. Integration with Adobe GenStudio and expanding ecosystem with 150+ add-ons
These features aim to empower marketing, HR, sales, and communications teams to create professional-looking content at scale, with AI features designed to be safe for commercial use.
Adobe ha annunciato nuove innovazioni di Adobe Express per aiutare le grandi imprese ad accelerare e scalare la creazione di contenuti coerenti con il brand. La piattaforma sta registrando un forte slancio con nuovi clienti aziendali, tra cui ABB, Dentsu, Havas, IBM, Prudential e Virgin Australia. Le funzionalità chiave includono:
1. Animate All: Aggiungi movimento a tutti i design con un clic
2. Flusso di Testo Lungo: Riordina le risorse e riorganizza il testo per layout migliori
3. Funzionalità powered by AI: Riscrivi e traduci testi, ridimensiona contenuti
4. Protezione del brand: Modelli controllati e calendari condivisi
5. Integrazione con Adobe GenStudio ed espansione dell'ecosistema con oltre 150 add-on
Queste funzionalità mirano a potenziare i team di marketing, risorse umane, vendite e comunicazione nella creazione di contenuti dall'aspetto professionale su larga scala, con funzionalità AI progettate per essere sicure per uso commerciale.
Adobe ha anunciado nuevas innovaciones en Adobe Express para capacitar a grandes empresas en la aceleración y escalado de la creación de contenido alineado con la marca. La plataforma está experimentando un fuerte impulso con nuevos clientes empresariales como ABB, Dentsu, Havas, IBM, Prudential y Virgin Australia. Las funciones clave incluyen:
1. Animate All: Agrega movimiento a todo el diseño con un clic
2. Flujo de Texto Largo: Reorganiza los activos y reorganiza el texto para mejores diseños
3. Capacidades impulsadas por IA: Reescribe y traduce texto, cambia el tamaño del contenido
4. Protección de marca: Plantillas controladas y calendarios compartidos
5. Integración con Adobe GenStudio y un ecosistema en expansión con más de 150 complementos
Estas características tienen como objetivo capacitar a los equipos de marketing, recursos humanos, ventas y comunicaciones para crear contenido profesional a gran escala, con funciones de IA diseñadas para ser seguras para uso comercial.
어도비는 대기업이 브랜드에 맞는 콘텐츠 생성을 가속화하고 규모를 확장할 수 있도록 지원하기 위해 새로운 어도비 익스프레스 혁신을 발표했습니다. 이 플랫폼은 ABB, Dentsu, Havas, IBM, Prudential 및 Virgin Australia와 같은 새로운 기업 고객으로 강한 모멘텀을 보이고 있습니다. 주요 기능은 다음과 같습니다:
1. Animate All: 한 번의 클릭으로 전체 디자인에 동작 추가
2. 장문 텍스트 흐름: 자산을 재배치하고 텍스트 흐름을 조정하여 더 나은 레이아웃 제공
3. AI 기반 기능: 텍스트 재작성 및 번역, 콘텐츠 크기 조정
4. 브랜드 보호: 제어된 템플릿 및 공유 캘린더
5. 어도비 GenStudio와의 통합 및 150개 이상의 추가 기능으로 확장되는 생태계
이 기능들은 마케팅, 인사, 영업 및 커뮤니케이션 팀이 대규모로 전문적인 콘텐츠를 생성할 수 있도록 돕기 위해 AI 기능을 포함하여 상업적 사용에 안전하도록 설계되었습니다.
Adobe a annoncé de nouvelles innovations Adobe Express pour aider les grandes entreprises à accélérer et à étendre la création de contenu conforme à la marque. La plateforme connaît un fort élan avec de nouveaux clients d'entreprise tels que ABB, Dentsu, Havas, IBM, Prudential et Virgin Australia. Les principales fonctionnalités incluent :
1. Animate All: Ajoutez du mouvement à l'ensemble des designs d'un clic
2. Flux de Texte Long: Réorganisez les ressources et réalisez un meilleur agencement du texte
3. Fonctionnalités alimentées par l'IA: Réécrivez et traduisez du texte, redimensionnez le contenu
4. Protection de la marque: Modèles contrôlés et calendriers partagés
5. Intégration avec Adobe GenStudio et un écosystème en expansion avec plus de 150 modules complémentaires
Ces fonctionnalités visent à permettre aux équipes marketing, RH, ventes et communication de créer du contenu de qualité professionnelle à grande échelle, avec des fonctionnalités d'IA conçues pour être sûres pour un usage commercial.
Adobe hat neue Innovationen für Adobe Express angekündigt, um großen Unternehmen zu helfen, die Markenkonforme Inhaltserstellung zu beschleunigen und in größerem Maßstab umzusetzen. Die Plattform verzeichnet starke Zuwächse mit neuen Unternehmenskunden wie ABB, Dentsu, Havas, IBM, Prudential und Virgin Australia. Zu den wichtigsten Funktionen gehören:
1. Animate All: Fügen Sie mit einem Klick Bewegung zu gesamten Designs hinzu
2. Lange Textfluss: Ordnen Sie Assets neu an und gestalten Sie den Textfluss für bessere Layouts neu
3. KI-gesteuerte Funktionen: Texte umschreiben und übersetzen, Inhalte skalieren
4. Markenschutz: Kontrollierte Vorlagen und gemeinsame Kalender
5. Integration mit Adobe GenStudio und ein wachsendes Ökosystem mit über 150 Add-Ons
Diese Funktionen sollen Marketing-, Personal-, Verkaufs- und Kommunikationsteams befähigen, professionell aussehende Inhalte in großem Umfang zu erstellen, wobei die KI-Funktionen für den kommerziellen Gebrauch sicher gestaltet sind.
- Strong momentum with new enterprise customers including ABB, Dentsu, Havas, IBM, Prudential, and Virgin Australia
- Integration with Adobe GenStudio for end-to-end content lifecycle solution
- Expanding ecosystem with 150+ add-ons and integrations with platforms like Box, Hubspot, and Webflow
- AI-powered features designed to be commercially safe
- New capabilities to empower, supercharge, enable, and protect brand content creation
- None.
Insights
Adobe Express's new features represent a significant enhancement to its enterprise content creation capabilities. The integration of AI-powered tools like Animate All and Rewrite Text streamlines the creative process, potentially boosting productivity for marketing teams. The addition of Firefly Custom Model Integration allows for brand-specific AI content generation, which could be a game-changer for maintaining brand consistency at scale.
The seamless workflow integrations with Creative Cloud apps and third-party platforms like Box and Hubspot position Adobe Express as a central hub in the content supply chain. This could lead to increased adoption rates among large enterprises, potentially driving revenue growth for Adobe's Digital Media segment.
However, the impact on Adobe's stock may be in the short term, as these features, while innovative, are incremental improvements to an existing product. The long-term outlook is more promising, as Adobe strengthens its ecosystem and expands its reach in the enterprise market, potentially leading to sustained revenue growth and market share expansion in the competitive digital content creation space.
The expansion of Adobe Express's ecosystem is a strategic move that could significantly impact Adobe's market position. With over 150 add-ons and integrations with major platforms like ChatGPT, Google and Slack, Adobe is creating a robust network effect that could lead to increased user retention and acquisition.
The adoption by notable brands such as Dentsu, Havas and Workday signals strong market acceptance among enterprise clients. This could translate to higher average revenue per user (ARPU) as enterprises typically bring in more substantial contract values.
The focus on AI-powered features designed for commercial safety addresses a critical concern in the generative AI space, potentially giving Adobe a competitive edge. However, it's important to note that the full revenue impact of these enhancements may take time to materialize as enterprise adoption cycles can be lengthy.
Overall, this announcement reinforces Adobe's position in the content creation market and aligns with the growing demand for AI-integrated tools in enterprise workflows.
- Leading brands and agencies like Dentsu, Havas, Prudential, Virgin Australia and Workday rely on Adobe Express to create professional looking content at scale – with features powered by Firefly generative AI designed to be safe for commercial use
- Powerful new features, seamless workflows with Creative Cloud and 150+ add-ons with leading social, productivity and collaboration apps empower marketing, HR, sales and communications teams to easily create on-brand assets and get campaigns to market faster
- Rapid growth of Adobe Express ecosystem now reaches more enterprise users where they work through integrations with leading platforms like ChatGPT, Google, Slack, Wix and now Box, Hubspot and Webflow – as well as Adobe apps like Acrobat and GenStudio
Adobe Express is playing a critical role in enterprises’ content supply chains, enabling everyone in the organization to create on-brand business and marketing content – with AI-powered features designed to be commercially safe. Adobe Express is seeing strong momentum, with a rapidly expanding ecosystem and new enterprise customers including ABB, Ad Council, Aon, Dentsu, Havas, IBM, Red Hat, Owen Jones, Prudential, Tata Consultancy Services, Virgin Australia and Workday. Adobe Express also enables creative professionals to take their content further with easy video, design, animation and social capabilities and to collaborate easily and securely across the creation process.
Available starting October 14, new Adobe Express features will enable marketers and business users to make more professional-looking content, create and get campaigns into market faster and help ensure brand consistency. New integrations with Adobe InDesign and Adobe Lightroom will enable Creative Cloud users to work and share seamlessly across applications, teams and external stakeholders.
“Adobe already provides the most comprehensive set of content supply chain solutions in the industry and with Adobe Express, we’re unlocking on-brand content creation for everyone in the enterprise at unprecedented scale and ease,” said Govind Balakrishnan, Senior Vice President, Adobe Express and Creative Cloud Services. “We are excited to see so many incredible brands and agencies adopting and getting value from Adobe Express.”
Adobe Express for Business: Empower, Supercharge, Enable, Protect
New Adobe Express innovations include capabilities to:
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EMPOWER everyone to easily create anything, building upon a collection of professionally designed templates, Adobe’s industry-leading creative tools and unmatched multimedia library of millions of professional-grade assets, including photos, videos, fonts, music tracks and design assets:
- Animate All: Add motion to an entire design in one click, instantly animating every component including text, images and shapes. AI emphasizes key information like CTAs and headlines.
- Long-form Text Flow: Rearrange assets and reflow copy for a better layout across key assets like multipage brochures, documents, flyers, and more in seconds.
- Infographics Support: Create graphs, bar charts and now tables easily in Adobe Express.
- Draw Shape: Add hand-drawn elements for a more organic look and feel.
- Presentation Enhancements: Robust support for presentations just got better. Import existing PowerPoint slides with higher fidelity, add graphs and tables, easily find and replace text and hide slides. iPad and Mobile support now available for presentations.
“Empowering our employees with the tools needed to create compelling content and design assets is critical to driving employee productivity,” said Ali Fuller, senior vice president, experience, Workday. “We look forward to using the new capabilities in Adobe Express to make it even easier for our teams to deliver engaging user experiences.”
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SUPERCHARGE employees with AI, bolstering AI superpowers in Adobe Express that currently include the ability to generate and customize production-ready assets and produce variations in a few clicks:
- Rewrite Text: Easily rephrase, shorten or change the tone of copy in a single click.
- Translate Text: Translate text into 46 languages and choose between formal and informal tones. Contextually aware translation capabilities keep messaging intent clear.
- Resize with Expand: Resize content for every social channel and expand images to fit every layout.
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ENABLE every team with access to approved assets, building upon Adobe Express’ capabilities that enable anyone in an organization to produce, share and apply brand kits across teams quickly and easily:
- Firefly Custom Model Integration: Make use of custom models trained on branded assets to create extraordinary campaigns that match a brand’s specific style. Available as an add-on to Adobe Express.
- One-click Apply Brand and On-brand Recolor: Easily apply all brand elements or brand colors across multiple pages for one-click brand and visual consistency.
- Adobe InDesign Convert and Import: Building on the ability to bring Adobe Photoshop and Adobe Illustrator files, users can now bring InDesign files into Adobe Express and instantly convert them into layered Adobe Express files for further editing or publishing.
- Adobe Lightroom Integration: Working in Adobe Express, users can browse and add photos from their Lightroom library to their designs — right within the app.
“With Adobe Express, our design team has the creative space and time to work on bigger, more meaningful projects while still maintaining a top layer of quality control,” said Zubair Khatry, Creative Studio Lead at Virgin Australia.
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PROTECT your brand with generative AI designed to be commercially safe with Adobe Firefly, and guardrails that provide brand stewards with oversight and assurance, including new features:
- Controlled Templates with enforced locks and brand controls: Give creative studios more options to enforce brand integrity.
- Shared Calendars: provide brand stewards and other teams with the ability to review and edit all planned social posts before publishing.
Adobe recently enabled nearly 30,000 employees across every department with lockable branded templates, which protects brand while empowering teams to create the content they need to do their jobs. According to Chief Brand Officer Heather Freeland: “Empowering teams across the company with brand templates and assets is a powerful way to scale our brand, while enabling our creative teams to stay focused on the big idea.”
Integration with Adobe GenStudio
Adobe Express for Enterprise is seamlessly integrated with Adobe Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio, the company’s forthcoming end-to-end content lifecycle solution. Adobe GenStudio enables marketers to reuse existing brand-approved content, generate variations for digital channels, activate content in Adobe and third-party applications and measure content performance. Deeply integrated into Adobe GenStudio, Adobe Express supports the ability to remix approved assets and directly edit content without requiring specialized creative skills.
Growing Adobe Express Ecosystem Sees Rapid Expansion
Adobe Express is a trusted partner ecosystem for business users and teams with mission-critical integrations and more than 150 add-ons to enable seamless cross-app workflows that empower every customer to work where and how they want – easier, better and faster. The number of apps in the Adobe Express Add-On marketplace has more than tripled in the last year and includes apps that help users streamline workflows (Dropbox, Google Drive, and AEM Assets), enhance expressiveness (TikTok’s Symphony Assistant and Commercial Music Library and HeyGen's AI Avatars) and support accessible and inclusive design (Contrast Checker and Color Blindness Simulator).
Adobe Express has significantly expanded its reach over the last six months through integrations with NEW platform partners Box (beta), Hubspot and Webflow, which join existing partners, including Slack, Google (Google Slides, Google Drive, Google Photos), ChatGPT and Wix, as well as Adobe apps like Acrobat and GenStudio (beta) – meeting more enterprise users where they work. Adobe is also working with Microsoft to develop the Adobe Express Agent for Microsoft Copilot to unlock new levels of creativity and productivity for enterprise employees. Adobe and Miro are working together to integrate Adobe Express into Miro’s visual workspace environment, fostering cross-functional collaboration and creative iteration for Miro’s 80 million business users. More information about the growing Adobe Express ecosystem here.
Pricing and Availability
All new Adobe Express enterprise features will be available starting October 14, 2024. All third-party add-ons and platform integrations are available immediately. For more information, visit https://www.adobe.com/express/business.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241009462891/en/
Public Relations Contact
Lisa Davis
Adobe
davisl@adobe.com
Source: Adobe
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