Accenture Invests in Reality Defender to Help Fight Deepfake Extortion, Fraud and Disinformation
Accenture (NYSE:ACN) has made a strategic investment in Reality Defender, an RSA Innovation award-winning cybersecurity company specializing in deepfake detection. The partnership aims to equip clients in financial services, media, and high-tech industries with tools to identify, detect, respond to, and prevent deepfake fraud.
Reality Defender, founded in 2018, offers comprehensive solutions against advanced threats posed by deepfakes and AI-generated content. Their real-time voice detection platform catches audio-based deepfakes, while audiovisual detection identifies AI-generated faces in images and videos.
Accenture's Cyber Intelligence researchers reported a 223% increase in deepfake-related tool trading on dark web forums in Q1 2024 compared to Q1 2023. Accenture plans to integrate Reality Defender's capabilities into its existing deepfake detection and protection offering, including its call center AI automation solution.
Accenture (NYSE:ACN) ha effettuato un investimento strategico in Reality Defender, un'azienda di cybersecurity premiata con il RSA Innovation award, specializzata nella rilevazione dei deepfake. La partnership ha l'obiettivo di fornire ai clienti nei settori dei servizi finanziari, dei media e delle alte tecnologie strumenti per identificare, rilevare, rispondere e prevenire le frodi da deepfake.
Reality Defender, fondata nel 2018, offre soluzioni complete contro le minacce avanzate rappresentate dai deepfake e dai contenuti generati dall'IA. La loro piattaforma di rilevamento vocale in tempo reale identifica i deepfake audio, mentre il rilevamento audiovisivo riconosce i volti generati dall'IA in immagini e video.
I ricercatori di Cyber Intelligence di Accenture hanno riportato un aumento del 223% nel trading di strumenti legati ai deepfake sui forum della dark web nel primo trimestre del 2024 rispetto al primo trimestre del 2023. Accenture prevede di integrare le capacità di Reality Defender nella propria offerta esistente di rilevamento e protezione dai deepfake, compreso il suo sistema di automazione AI per i call center.
Accenture (NYSE:ACN) ha realizado una inversión estratégica en Reality Defender, una empresa de ciberseguridad galardonada con el RSA Innovation award, especializada en detección de deepfakes. La colaboración tiene como objetivo proporcionar a los clientes en los sectores de servicios financieros, medios de comunicación y alta tecnología herramientas para identificar, detectar, responder y prevenir fraudes por deepfake.
Reality Defender, fundada en 2018, ofrece soluciones integrales contra las amenazas avanzadas representadas por deepfakes y contenido generado por inteligencia artificial. Su plataforma de detección de voz en tiempo real atrapa deepfakes basados en audio, mientras que la detección audiovisual identifica rostros generados por IA en imágenes y videos.
Los investigadores de Cyber Intelligence de Accenture informaron un aumento del 223% en el comercio de herramientas relacionadas con deepfakes en foros de la dark web en el primer trimestre de 2024 en comparación con el primer trimestre de 2023. Accenture planea integrar las capacidades de Reality Defender en su oferta existente de detección y protección contra deepfakes, incluida su solución de automatización AI para centros de llamadas.
액센츄어(뉴욕증권거래소: ACN)는 딥페이크 탐지를 전문으로 하는 RSA 혁신상 수상 사이버 보안 회사인 Reality Defender에 전략적 투자를 하였습니다. 이 파트너십은 금융 서비스, 미디어 및 고급 기술 산업에 위치한 고객들에게 딥페이크 사기를 식별하고 탐지하며 대응하고 예방하는 도구를 제공하는 것을 목표로 합니다.
2018년에 설립된 Reality Defender는 딥페이크 및 AI 생성 콘텐츠로 인한 고급 위협에 대한 종합적인 솔루션을 제공합니다. 그들의 실시간 음성 탐지 플랫폼은 오디오 기반 딥페이크를 포착하고, 오디오 비주얼 탐지는 이미지와 비디오에서 AI가 생성한 얼굴을 식별합니다.
액센츄어의 사이버 인텔리전스 연구원들은 2024년 1분기와 비교했을 때, 2023년 1분기에 딥페이크 관련 도구 거래가 223% 증가했다고 보고했습니다. 액센츄어는 Reality Defender의 기능을 기존 딥페이크 탐지 및 보호 제공 서비스에 통합할 계획이며, 여기에는 콜센터 인공지능 자동화 솔루션이 포함됩니다.
Accenture (NYSE:ACN) a réalisé un investissement stratégique dans Reality Defender, une entreprise de cybersécurité récompensée par le RSA Innovation Award, spécialisée dans la détection des deepfakes. Ce partenariat vise à fournir aux clients des secteurs des services financiers, des médias et des hautes technologies des outils pour identifier, détecter, répondre et prévenir les fraudes par deepfake.
Reality Defender, fondée en 2018, propose des solutions complètes contre les menaces avancées posées par les deepfakes et le contenu généré par l'IA. Leur plateforme de détection vocale en temps réel capte les deepfakes audio, tandis que la détection audiovisuelle identifie les visages générés par l'IA dans les images et les vidéos.
Les chercheurs en cybersécurité d'Accenture ont signalé une augmentation de 223 % des échanges d'outils liés aux deepfakes sur les forums du dark web au premier trimestre 2024 par rapport au premier trimestre 2023. Accenture prévoit d'intégrer les capacités de Reality Defender dans son offre existante de détection et de protection contre les deepfakes, y compris sa solution d'automatisation par IA pour les centres d'appels.
Accenture (NYSE:ACN) hat eine strategische Investition in Reality Defender getätigt, ein mit dem RSA Innovation Award ausgezeichnetes Cybersecurity-Unternehmen, das sich auf Deepfake-Erkennung spezialisiert hat. Ziel der Partnerschaft ist es, Kunden in den Bereichen Finanzdienstleistungen, Medien und Hochtechnologie mit Werkzeugen auszustatten, um Deepfake-Betrug zu identifizieren, zu erkennen, darauf zu reagieren und ihn zu verhindern.
Reality Defender, gegründet im Jahr 2018, bietet umfassende Lösungen gegen die fortschrittlichen Bedrohungen, die von Deepfakes und KI-generierten Inhalten ausgehen. Ihre Echtzeit-Spracherkennungsplattform entdeckt audio-basierte Deepfakes, während die audiovisuelle Erkennung KI-generierte Gesichter in Bildern und Videos identifiziert.
Die Cyber Intelligence-Forscher von Accenture berichteten über einen 223%-igen Anstieg beim Handel mit Deepfake-bezogenen Werkzeugen in Dark-Web-Foren im ersten Quartal 2024 im Vergleich zum ersten Quartal 2023. Accenture plant, die Fähigkeiten von Reality Defender in sein bestehendes Angebot zur Erkennung und Schutz vor Deepfakes zu integrieren, einschließlich seiner KI-Automatisierungslösung für Callcenter.
- Strategic investment in Reality Defender, an award-winning deepfake detection company
- Expansion of Accenture's cybersecurity capabilities in combating AI-generated fraud
- Potential for increased revenue through integration of Reality Defender's technology into existing Accenture offerings
- 223% spike in deepfake-related tool trading on dark web forums, indicating increased cybersecurity threats
Insights
Reality Defender's deepfake detection technology addresses a critical and rapidly growing threat in cybersecurity. The 223% increase in deepfake-related tool trading on dark web forums is alarming, signaling a significant shift in the cyber threat landscape. This investment positions Accenture to offer cutting-edge protection against AI-generated fraud, which is important for maintaining trust in digital communications and financial transactions.
The integration of Reality Defender's capabilities into Accenture's existing offerings, particularly in call center AI automation, could provide a substantial competitive advantage. This move is timely, as financial institutions and other high-profile targets are increasingly vulnerable to sophisticated AI-driven attacks. The ability to detect audio-based deepfakes in real-time is particularly valuable for preventing voice fraud in call centers, a growing concern in the financial sector.
While the investment amount is undisclosed, the strategic value for Accenture is clear. It enhances their cybersecurity portfolio with a specialized, award-winning technology at a time when demand for such solutions is likely to surge. For investors, this indicates Accenture's proactive approach to emerging cyber threats and potential for revenue growth in their security services division.
Accenture's investment in Reality Defender is a strategic move that could positively impact its financial performance in the cybersecurity segment. While specific financial terms weren't disclosed, such investments typically aim to drive growth in high-margin service offerings. The cybersecurity market is expanding rapidly, with deepfake detection representing a niche but fast-growing subsector.
For Accenture, with a market cap of
- Increased revenue from enhanced cybersecurity offerings
- Higher client retention rates due to more comprehensive security solutions
- Potential for premium pricing on advanced AI-driven security services
Investors should view this as a positive indicator of Accenture's commitment to innovation and market leadership in cybersecurity. It positions the company to capitalize on the growing demand for protection against AI-generated threats, potentially driving long-term revenue growth and maintaining Accenture's competitive edge in the consulting and technology services market.
Accenture and Reality Defender to Help Organizations in Financial Services, Media and High-Tech Rapidly Identify, Detect, Respond to and Prevent Deepfake Fraud (Photo: Business Wire)
Founded in 2018 and based in
Reality Defender was named the Most Innovative Company at this year's RSA Innovation Sandbox competition. The company is also a graduate of the FinTech Innovation Lab New York, a 12-week program co-founded and co-run by Accenture.
“As deepfakes become more convincing and harder to identify, organizations urgently need scalable and effective detection solutions,” said Paolo Dal Cin, global lead, Accenture Security. “Reality Defender offers a unique approach to proactively detect AI-related threats across image, audio, text and video. Our investment in Reality Defender demonstrates our strong commitment to helping clients confidently navigate the gen AI driven threat landscape, mitigate financial fraud and maintain the integrity of their digital communications.”
Cybercriminals are increasingly exploiting the power of generative AI and advanced large language models to unleash novel cyberattacks. Accenture's Cyber Intelligence researchers have documented a staggering
“Accenture’s global reach and cybersecurity expertise will allow Reality Defender to scale our technology during a time of heightened deepfake volatility,” said Ben Colman, Co-Founder and CEO of Reality Defender. “With Accenture’s support and alignment with our mission of combatting AI-generated fraud, we can work toward defeating the most advanced cyber threats of our time. Through our collaborative efforts, we will pave the way for a more secure and trustworthy digital landscape, ensuring a safer future for all.”
Accenture intends to integrate Reality Defender’s capabilities into its existing deepfake detection and protection offering, including extending it to their call center AI automation solution.
“Financial services firms remain prime targets for bad actors, and deepfakes present a new, advanced threat to guard against,” said Steve Murphy, Accenture’s Financial Services industry solutions lead. “Reality Defender is already helping large financial institutions to detect deepfakes and ensure that their customers’ assets remain secure.”
Reality Defender is the latest company to join Accenture Ventures’ Project Spotlight, an engagement and investment program focused on working with companies that create or apply disruptive enterprise technologies. Project Spotlight offers extensive access to Accenture’s domain expertise and its enterprise clients, helping startups harness creativity and deliver on the promise of their technology. Additional cybersecurity, quantum security and space companies that have joined Project Spotlight include Aliro Quantum, Tenchi Security, SpiderOak and Interos.
Terms of the investment were not disclosed.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.
Accenture Security is a leading provider of end-to-end cybersecurity services, including strategy, protection, resilience and industry-specific cyber services. We bring security innovation, coupled with global scale and a worldwide delivery capability through our network of Cyber Fusion Centers. Helped by our team of 24,000 highly skilled professionals, we enable clients to innovate safely, build cyber resilience and grow with confidence. Visit us at accenture.com/security.
About Reality Defender
Reality Defender is a cybersecurity company helping enterprises and governments detect deepfakes and AI-generated media. Utilizing a patented multi-model approach, Reality Defender is robust against the bleeding edge of generative platforms producing video, audio, imagery, and text media. Reality Defender's cloud-based deepfake detection web platform and corresponding API empowers teams to identify fraud, disinformation campaigns, and harmful deepfakes in real time.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241022558250/en/
Alison Geib
Accenture
+1 703 947 4404
alison.geib@accenture.com
Denise Berard
Accenture
+1 617 488 3611
denise.berard@accenture.com
Source: Accenture
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