A Science-Backed Approach to Change Can Double the Success of Transformation Efforts, New Accenture Report Finds
Accenture's new report reveals that 96% of global organizations plan to invest over 5% of their revenues in change initiatives in the next three years, up from 31% three years ago. However, only 30% of C-suite leaders are confident in their change capabilities. The report introduces the Change Capability Quotient, a method linking change capability maturity to performance. Organizations with high-scoring change practices are 2.1x more likely to report successful transformations, achieving better returns on change investments. The research identifies six key capabilities for continuous change, but only 16% of surveyed organizations implement all six at scale. Accenture emphasizes the need for a science-backed, data-driven approach to change management as fundamental for growth, resilience, and innovation in today's rapidly evolving business landscape.
Il nuovo rapporto di Accenture rivela che il 96% delle organizzazioni globali prevede di investire oltre il 5% dei propri ricavi in iniziative di cambiamento nei prossimi tre anni, rispetto al 31% di tre anni fa. Tuttavia, solo il 30% dei leader C-suite si sente fiducioso nelle proprie capacità di cambiamento. Il rapporto introduce il Change Capability Quotient, un metodo che collega la maturità delle capacità di cambiamento alla performance. Le organizzazioni con pratiche di cambiamento di alto livello hanno 2,1 volte più probabilità di riportare trasformazioni di successo, ottenendo migliori ritorni sugli investimenti in cambiamento. La ricerca identifica sei capacità chiave per un cambiamento continuo, ma solo il 16% delle organizzazioni intervistate implementa tutte e sei su larga scala. Accenture sottolinea la necessità di un approccio basato sulla scienza e guidato dai dati alla gestione del cambiamento come fondamentale per la crescita, la resilienza e l'innovazione nel panorama aziendale in rapida evoluzione di oggi.
El nuevo informe de Accenture revela que el 96% de las organizaciones globales planea invertir más del 5% de sus ingresos en iniciativas de cambio en los próximos tres años, frente al 31% hace tres años. Sin embargo, solo el 30% de los líderes de C-suite confían en sus capacidades de cambio. El informe presenta el Change Capability Quotient, un método que vincula la madurez de las capacidades de cambio con el rendimiento. Las organizaciones con prácticas de cambio de alto nivel son 2.1 veces más propensas a informar transformaciones exitosas, logrando mejores retornos en las inversiones de cambio. La investigación identifica seis capacidades clave para el cambio continuo, pero solo el 16% de las organizaciones encuestadas implementa las seis a gran escala. Accenture enfatiza la necesidad de un enfoque basado en la ciencia y guiado por datos para la gestión del cambio como fundamental para el crecimiento, la resiliencia y la innovación en el dinámico panorama empresarial actual.
Accenture의 새로운 보고서에 따르면, 전 세계 조직의 96%가 향후 3년간 수익의 5% 이상을 변화 이니셔티브에 투자할 계획이라고 합니다. 이는 3년 전의 31%에서 증가한 수치입니다. 그러나 C-suite 리더 중 오직 30%만이 자신의 변화 능력에 대해 확신을 가지고 있습니다. 이 보고서는 변화 능력의 성숙도를 성과에 연결하는 Change Capability Quotient를 소개합니다. 변화 관행에서 높은 점수를 받은 조직은 성공적인 변화를 보고할 가능성이 2.1배 더 높은 것으로 나타났으며, 변화 투자에 대한 더 나은 수익을 달성하고 있습니다. 이 연구는 지속적인 변화를 위한 여섯 가지 주요 능력을 식별하지만, 조사된 조직의 16%만이 여섯 가지를 모두 대규모로 구현하고 있습니다. Accenture는 오늘날 급변하는 비즈니스 환경에서 성장, 회복력 및 혁신을 위해 과학 기반의 데이터 주도형 변화 관리 접근 방식이 필요하다고 강조합니다.
Le nouveau rapport d'Accenture révèle que 96 % des organisations mondiales prévoient d'investir plus de 5 % de leurs revenus dans des initiatives de changement au cours des trois prochaines années, contre 31 % il y a trois ans. Cependant, seulement 30 % des dirigeants de la suite C sont confiants dans leurs capacités de changement. Le rapport introduit le Change Capability Quotient, une méthode liant la maturité des capacités de changement à la performance. Les organisations ayant des pratiques de changement bien notées ont 2,1 fois plus de chances de faire état de transformations réussies, bénéficiant ainsi de meilleurs retours sur investissements dans le changement. La recherche identifie six capacités clés pour un changement continu, mais seulement 16 % des organisations interrogées mettent en œuvre les six à grande échelle. Accenture souligne la nécessité d'une approche de gestion du changement fondée sur la science et guidée par les données, fondamentale pour la croissance, la résilience et l'innovation dans le paysage commercial en évolution rapide d'aujourd'hui.
Der neue Bericht von Accenture zeigt, dass 96 % der globalen Organisationen planen, in den nächsten drei Jahren über 5 % ihrer Einnahmen in Veränderungsinitiativen zu investieren, im Vergleich zu 31 % vor drei Jahren. Allerdings sind nur 30 % der C-Level-Führungskräfte zuversichtlich in ihre Veränderungsfähigkeiten. Der Bericht stellt den Change Capability Quotient vor, ein Verfahren, das die Reife der Veränderungsfähigkeit mit der Leistung verknüpft. Organisationen mit hochwertigen Veränderungspraktiken haben 2,1-mal höhere Chancen, erfolgreiche Transformationen zu melden, was zu besseren Renditen aus Veränderungsinvestitionen führt. Die Forschung identifiziert sechs Schlüsselkompetenzen für kontinuierlichen Wandel, aber nur 16 % der befragten Organisationen setzen alle sechs in großem Umfang um. Accenture betont die Notwendigkeit eines wissenschaftlich fundierten, datengestützten Ansatzes für das Änderungsmanagement als grundlegend für Wachstum, Resilienz und Innovation in der sich schnell entwickelnden Geschäftswelt von heute.
- 96% of global organizations plan to invest over 5% of revenues in change initiatives
- High-scoring organizations in change practices are 2.1x more likely to report successful transformations
- Introduction of Change Capability Quotient to predict likelihood of successful change efforts
- Identified six key capabilities for continuous change
- Only 30% of C-suite leaders are confident in their change capabilities
- Only 16% of surveyed organizations implement all six change capabilities at scale
- Managers are twice as likely as C-suite to think change is happening too fast
- Only 25% of leaders confident in their team's readiness for change
Leveraging behavioral science and AI to drive change initiatives is key to higher, better, faster returns
According to a new report from Accenture, the vast majority of global organizations (
New research from Accenture suggests that there is a critical gap between confidence and ambition. Only
The report, “Change Reinvented: A New Blueprint for Continuous, Meaningful, Successful Change,” reveals key facets of what drives successful change, providing a clear blueprint that links the maturity of change capabilities with value delivered through transformation programs, allowing leaders to build and improve their change capabilities in a systematic manner.
The key to navigating change successfully, according to the report from Accenture, lies in embracing six capabilities of continuous change that high-performing organizations apply consistently to realize positive outcomes for the business and its people. These capabilities include Foundations, or proven practices known to drive success, as well as Innovations—areas of new thinking and practice enabled by technology, data and AI that are focused on turning insights into action. Together, these capabilities form the foundation of Accenture’s Change Capability Quotient, a robust method that codifies the practice of continuous change and, using data to predict the likelihood of successful change efforts, establishes a connection between the maturity of change capability and performance.
Accenture’s latest research found that by increasing the maturity of change practices outlined in this blueprint, organizations can transform into dynamic, resilient entities capable of outperforming expectations and achieving meaningful results. These high-scoring organizations are 2.1x more likely to report successful transformations. And, regardless of sector or size, achieve higher, better, faster returns on their change investments—from increased productivity and cost savings, to lasting benefits and improvements in sustainability targets, to leaving their employees feeling Net Better Off. Yet only
“The business context continues to evolve at an unprecedented pace and the need for a more systematic and evidence-based approach to change is clear. Today, all leaders need to be successful at leading change in order to develop culture and activate strategy—it's fundamental to growth, resilience and innovation,” said Karalee Close, global lead of Talent & Organization at Accenture. “What’s interesting about this research is that it demonstrates the link between change capabilities and successful outcomes. It’s not just about keeping up—it's about creating positive change to get ahead. Only by approaching change less as an art driven by intuition and more as a science backed by data and evidence, can organizations navigate the complexities of modern reinvention.”
In fact, an organization’s ability to drive successful change is fundamental for reinvention. Accenture previously found that the
While leading C-suite executives recognize the need to master continuous change to get ahead, it’s easier said than done. Common obstacles on any change journey tend to fall between the insights needed to justify change and the actions needed to put them into practice. For example, managers are twice as likely as the C-suite to think change is happening too fast. Lack of trust is also an issue, with only
“Companies that embrace reinvention as a strategy—where they drive a step change in performance through the power of technology, data and AI and new ways of working—are outperforming the competition. These organizations have also made change management a core competency,” said Jack Azagury, group chief executive, Consulting, Accenture. “Change must be built as a capability to continuously reinvent and should be part of the organizational DNA. By leveraging a human-centered and data-led approach to change, organizations will unlock unprecedented value for all stakeholders and shape the future of their industries.”
To learn more about how organizations can fully embrace reinvention by instilling change as a core competency and embedding it in their DNA with measurable results, read the full report: Change Reinvented: A New Blueprint for Continuous, Meaningful, Successful Change.
You can also explore the report Change Reinvented: A New Blueprint for Continuous, Meaningful, Successful Change using Accenture’s Foresight app, which provides a personalized feed of our latest insights, data, case studies, blogs and more. Download the app here.
About the Research
This report’s insights are anchored in two complementary research approaches: (1) economic modeling, data science and global surveys to understand the broader macro, labor and industry trends surrounding organizational change initiatives and to determine how the dialogue around change has evolved and the direction in which it is headed; and (2) experimental and ethnographic techniques to gather diverse perspectives on the dynamics of change and to analyze the work experiences, perspectives, opportunities and challenges happening at the individual employee and organization levels. Collectively, these survey, interview and other ethnographic approaches yielded data points from over 1,000 c-suite executives and 5,000 workers across the same set of companies headquartered in 17 countries and representing 14 industries.
Please see the Research Methods section of the report for more information.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
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Michelle Schneider
Accenture
+1 412 874 0282
michelle.schneider@accenture.com
Source: Accenture
FAQ
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