Kylian Mbappé and Accor Forge Alliance to Empower Younger Generations
Kylian Mbappé and Accor have announced a strategic partnership aimed at empowering younger generations and fostering inclusivity and sustainability. The collaboration will support Mbappé's 'Inspired by KM' initiative through accommodation support and logistical assistance. Mbappé will leverage Accor's reach through awareness activations across the group's channels, particularly via its loyalty platform, ALL.com.
This partnership aligns with Accor's commitment to corporate social responsibility and enhances ALL.com's appeal by utilizing Mbappé's influence to attract members and guests. The alliance focuses on educational programs, community development, and youth support, reflecting both parties' dedication to creating positive change and opportunities for a promising future.
Kylian Mbappé e Accor hanno annunciato una partnership strategica mirata a potenziare le nuove generazioni e promuovere inclusività e sostenibilità. La collaborazione supporterà l'iniziativa di Mbappé 'Inspired by KM' attraverso assistenza per l'alloggio e supporto logistico. Mbappé sfrutterà la portata di Accor tramite attivazioni di sensibilizzazione attraverso i canali del gruppo, in particolare attraverso la sua piattaforma di fedeltà, ALL.com.
Questa partnership si allinea con l'impegno di Accor verso la responsabilità sociale d'impresa e migliora l'attrattiva di ALL.com utilizzando l'influenza di Mbappé per attrarre membri e ospiti. L'alleanza si concentra su programmi educativi, sviluppo della comunità e supporto giovanile, riflettendo la dedizione di entrambe le parti nel creare un cambiamento positivo e opportunità per un futuro promettente.
Kylian Mbappé y Accor han anunciado una asociación estratégica destinada a empoderar a las generaciones más jóvenes y fomentar la inclusión y la sostenibilidad. La colaboración apoyará la iniciativa de Mbappé 'Inspired by KM' mediante apoyo de alojamiento y asistencia logística. Mbappé aprovechará el alcance de Accor a través de activaciones de concienciación en los canales del grupo, especialmente a través de su plataforma de fidelidad, ALL.com.
Esta asociación se alinea con el compromiso de Accor con la responsabilidad social corporativa y mejora el atractivo de ALL.com al utilizar la influencia de Mbappé para atraer miembros e invitados. La alianza se centra en programas educativos, desarrollo comunitario y apoyo a la juventud, reflejando la dedicación de ambas partes a crear un cambio positivo y oportunidades para un futuro prometedor.
킬리안 음바페와 아코르는 젊은 세대를 강화하고 포용성과 지속 가능성을 촉진하는 것을 목표로 하는 전략적 파트너십을 발표했습니다. 이 협력은 음바페의 'Inspired by KM' 이니셔티브를 숙소 지원 및 물류 지원을 통해 지원할 것입니다. 음바페는 아코르의 다양한 채널, 특히 로열티 플랫폼 ALL.com을 통해 인식 개선 활동을 활용할 것입니다.
이 파트너십은 아코르의 기업 사회적 책임에 대한 헌신과 일치하며, 음바페의 영향을 이용하여 회원과 손님을 유치함으로써 ALL.com의 매력을 높입니다. 이 동맹은 교육 프로그램, 지역 사회 개발 및 청소년 지원에 중점을 두며, 긍정적인 변화와 유망한 미래를 위한 기회를 창출하기 위한 양측의 헌신을 반영합니다.
Kylian Mbappé et Accor ont annoncé un partenariat stratégique visant à soutenir les jeunes générations et à promouvoir l'inclusivité et la durabilité. Cette collaboration soutiendra l'initiative de Mbappé 'Inspired by KM' par le biais d'un soutien à l'hébergement et d'une assistance logistique. Mbappé tirera parti de la portée d'Accor grâce à des activations de sensibilisation sur les canaux du groupe, notamment à travers sa plateforme de fidélité, ALL.com.
Ce partenariat s'inscrit dans l'engagement d'Accor en matière de responsabilité sociale d'entreprise et renforce l'attrait d'ALL.com en utilisant l'influence de Mbappé pour attirer des membres et des invités. Cette alliance se concentre sur des programmes éducatifs, le développement communautaire et le soutien à la jeunesse, reflétant l'engagement des deux parties à créer un changement positif et des opportunités pour un avenir prometteur.
Kylian Mbappé und Accor haben eine strategische Partnerschaft angekündigt, die darauf abzielt, die jüngeren Generationen zu stärken und Inklusion sowie Nachhaltigkeit zu fördern. Die Zusammenarbeit wird Mbappés Initiative 'Inspired by KM' durch Unterbringungsunterstützung und logistische Hilfe unterstützen. Mbappé wird die Reichweite von Accor durch Bewusstseinsaktivierungen über die Kanäle der Gruppe, insbesondere über die Treueplattform ALL.com, nutzen.
Diese Partnerschaft steht im Einklang mit Accors Engagement für soziale Unternehmensverantwortung und erhöht die Attraktivität von ALL.com, indem sie Mbappés Einfluss nutzt, um Mitglieder und Gäste anzuziehen. Die Allianz konzentriert sich auf Bildungsprogramme, Gemeinschaftsentwicklung und Jugendförderung, was das Engagement beider Parteien widerspiegelt, positive Veränderungen und Chancen für eine vielversprechende Zukunft zu schaffen.
- Strategic partnership with influential football star Kylian Mbappé
- Potential increase in ALL.com platform engagement and membership
- Enhanced corporate social responsibility initiatives
- Expanded reach for Accor's brand awareness through Mbappé's influence
- None.
Joining Forces to Create Opportunities and Foster a Brighter Tomorrow
In a united front, Kylian Mbappé and Accor exemplify their shared commitment to crafting a more inclusive and sustainable future for all. The partnership seals a long-term commitment aimed at furthering corporate social responsibility and bolstering Kylian Mbappé's initiatives worldwide. Accommodation support and logistical assistance will be extended to "Inspired by KM" activities, with Kylian Mbappé leveraging Accor's expansive reach through awareness activations across Accor group channels, notably via its loyalty and distribution platform, ALL.com. This strategic collaboration also enriches ALL.com's appeal, harnessing Kylian Mbappé's notable influence to attract members and guests while staying true to Accor's core values. Today marks a pivotal moment as Kylian Mbappé joins hands with Accor to elevate the impact of these endeavors, amplifying contributions through educational programs, community development, and support for the young generation.
Kylian Mbappé, President of "Inspired by KM": "We are thrilled to join forces with Accor to enhance our efforts in empowering youth. Together, we can make a meaningful difference and foster opportunities for a promising future. Our partnership embodies sharing and transmission, making us ambassadors for the younger generation worldwide."
Sébastien Bazin, Chairman & CEO Accor: "At Accor, we believe in the transformative power of hospitality to create positive change. We are honored to collaborate with Kylian Mbappé, an exceptional individual whose professionalism and dedication resonate profoundly with our values. Our partnership with Kylian Mbappé aligns perfectly with our commitment to making a difference in the communities we serve".
Inspired by KM
Kylian Mbappé renowned not only for his exceptional prowess on the football field but also for his unwavering dedication to empowering youth and catalyzing positive change in communities worldwide, is taking his commitment to the next level. Through "Inspire by KM", Kylian Mbappé aims to uplift young minds through sports, education, and social initiatives. Today marks a pivotal moment as Kylian Mbappé joins hands with Accor to elevate the impact of these endeavors, amplifying contributions through educational programs, community development, and support for the young generation.
Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care
Accor, leading global hospitality group, consistently demonstrates its commitment to making a positive impact on society through various solidarity initiatives including support for local communities, environmental sustainability, employee engagement, partnerships & collaborations, and disaster relief engagement. Accor Heartist Solidarity endowment fund helps and empowers populations living under precarious conditions to work themselves out of poverty and social exclusion. Accor partners with NGOs to offer long-term solutions including providing access to training programs and supporting the creation of new businesses.
ABOUT ACCOR
Accor is a world leading hospitality group offering experiences across more than 110 countries, with 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with
Contacts media relations | ||
ACCOR | ||
Line Crieloue | Mélanie Mahiette | |
VP Image & Influence, Global Communications
INSPIRED BY KM Valentine Fabry | Senior Communications Project Manager
Juliette Guémas |
Logo - https://mma.prnewswire.com/media/2159137/Accor_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/kylian-mbappe-and-accor-forge-alliance-to-empower-younger-generations-302200794.html
SOURCE Accor
FAQ
What is the purpose of the partnership between Kylian Mbappé and Accor (ACCYY)?
How will the Kylian Mbappé partnership benefit Accor's (ACCYY) ALL.com platform?
What specific areas will the Kylian Mbappé and Accor (ACCYY) collaboration focus on?
When was the partnership between Kylian Mbappé and Accor (ACCYY) announced?
