Time to Walk: An Inspiring Audio Walking Experience Comes to Apple Fitness+

Rhea-AI Summary

Apple has launched Time to Walk, an innovative audio walking experience designed for Apple Watch and Fitness+ subscribers. This new feature encourages users to incorporate walking into their routines for health benefits. Each episode features influential guests sharing stories and music, enhancing the walking experience. The program includes a variety of guests like Dolly Parton, Draymond Green, Shawn Mendes, and Uzo Aduba, delivering inspiration through personal anecdotes. New episodes will be released weekly, and the service is included in Apple Fitness+ subscriptions, available for $9.99 per month or $79.99 annually.

Positive

• Introduction of Time to Walk, promoting physical activity among users.
• Features high-profile guests, enhancing user engagement and subscription appeal.
• Automatically downloads to Apple Watch, ensuring user convenience.
• Helps to position Apple Fitness+ as a comprehensive health and fitness solution.

Negative

• None.

Apple® today unveiled Time to Walk™, an inspiring new audio walking experience on Apple Watch® for Fitness+ subscribers, created to encourage users to walk more often and reap the benefits from one of the healthiest activities. Each original Time to Walk episode invites users to immerse themselves in a walk alongside influential and interesting people as they share thoughtful and meaningful stories, photos, and music. Time to Walk can be enjoyed anytime and anywhere with Apple Watch and AirPods® or other Bluetooth headphones.

Time to Walk is an inspiring new audio walking experience on Apple Watch for Fitness+ subscribers, created to encourage users to walk more often and reap the benefits from one of the healthiest activities. (Photo: Business Wire)

“Walking is the most popular physical activity in the world, and one of the healthiest things we can do for our bodies. A walk can often be more than just exercise: It can help clear the mind, solve a problem, or welcome a new perspective,” said Jay Blahnik, Apple’s senior director of Fitness Technologies. “Even throughout this challenging period of time, one activity that has remained available to many is walking. With Time to Walk, we’re bringing weekly original content to Apple Watch in Fitness+ that includes some of the most diverse, fascinating, and celebrated guests offering inspiration and entertainment to help our users keep moving through the power of walking.”

Each Time to Walk episode is shaped by the guest’s personal, life-shaping moments and includes lessons learned, meaningful memories, thoughts on purpose and gratitude, moments of levity, and other thought-provoking topics, recorded while walking outside or in locations that are meaningful to them. The narrative comes to life through photos that appear on Apple Watch, perfectly timed to amplify a corresponding moment the guest shares. Following the guest’s stories, the experience extends with the guest introducing a short playlist of songs that has given them motivation and inspiration, so the listener can continue their walk to a soundtrack intimately connected to each guest.

Time to Walk launches today with four episodes from the following guests:

• Country music star Dolly Parton has won nine GRAMMYs and is also a celebrated actor, businessperson, and humanitarian. Dolly reflects on her career, family, and growing up in rural Tennessee. “I’ve loved walking ever since I was a little girl in the Smoky Mountains,” Parton says. “I think it’s so important to be able to get out and walk if we can during this time. I do my best thinking when I walk. And while many of us feel confined during this time, I’m hopeful that people will take a walk down memory lane with me and we can all feel a little more freedom taking the time to walk together.”
• NBA player Draymond Green won three basketball championships with the Golden State Warriors, helping to change how the game is played. He reflects on the virtues of failure and tuning out criticism. “There’s nothing better than a walk in nature, getting lost in my thoughts, and taking a deep breath of fresh air,” Green says. “Take all the stresses of your day and let them blow away with the wind. I hope sharing my stories with those who go on a walk with me will give them the same drive to chase their dreams that I had in chasing mine.”
• Musician Shawn Mendes went viral on social media at 15, had his first platinum album by 19, and has toured the world. He shares how a slower pace has helped him personally and creatively. “Taking a walk is a great way to clear your mind,” Mendes says. “It’s the most simple thing you can do to calm the body and soul, reflect, and slow down. I hope people get to feel the same sense of calm I do while walking and can bring that to their own experiences.”
• Emmy Award winner Uzo Aduba found stardom on the series, “Orange Is the New Black,” but only after many rejections. She talks about lifelong relationships and keeping the faith. “I love walking either by myself or with my dog,” Aduba says. “It’s a time to connect and have the conversations with myself that can often get overlooked throughout the day, and bring peace of mind. The experience of walking and telling my stories gave me that familiar feeling that walking brings, answering questions that need to be answered, and addressing topics that need to be addressed. I’m so excited to share that with those who take the time to walk with me.”

New episodes will appear in the Workout app on Apple Watch from a different guest each Monday through the end of April. Users can browse and enjoy previous Time to Walk episodes when it is most convenient for them.

Time to Walk episodes are automatically downloaded to Apple Watch with a Fitness+ subscription, and users can start an episode directly from the Workout app. Once a Time to Walk episode is selected on Apple Watch, a Walk workout automatically begins and users can go at any pace that suits them while listening with AirPods or paired Bluetooth headphones. New episodes ranging from 25 to 40 minutes will appear automatically in the Workout app on Apple Watch, and users can also browse episodes in the Fitness+ tab in the Fitness app on iPhone®. For Apple Watch customers who use a wheelchair, Time to Walk becomes Time to Push, and automatically starts an Outdoor Wheelchair Walk Pace workout.

Pricing & Availability

Time to Walk is the latest addition to Apple Fitness+™, the first fitness service built around Apple Watch, which also brings studio-style workouts to iPhone, iPad®, and Apple TV® 4K or Apple TV HD, intelligently incorporating workout metrics from Apple Watch for a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them.

• Apple Fitness+ is available in Australia, Canada, Ireland, New Zealand, the UK, and the US.
• Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, and one month of Fitness+ is included for existing Apple Watch users.¹
• Fitness+ is available as a subscription service for $9.99 (US) per month or $79.99 (US) per year.²
• Fitness+ can be shared among up to six family members for the same price, making it easy for other Apple Watch users in the household to enjoy the service.
• Fitness+ is included in the Apple One™ Premier plan, which, where available, also gives customers access to Apple Music®, Apple TV+™, Apple Arcade℠, Apple News+™, and 2TB of iCloud® storage for $29.95 per month, and can be shared among up to six family members.
• Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later, or iPhone SE, with watchOS® 7.2 or later and iOS 14.3 or later.
• Time to Walk requires AirPods or other Bluetooth headphones paired with Apple Watch.
• Once Time to Walk episodes are downloaded, a WiFi or cellular connection is not required.

¹This extended trial is available for a limited time.
² $9.99 per month or $79.99 per year after free trial. No commitment. Plan automatically renews until cancelled.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.

© 2021 Apple Inc. All rights reserved. Apple, the Apple logo, Time to Walk, Apple Watch, AirPods, iPhone, Apple Fitness+, iPad, Apple TV, Apple Arcade, Apple One, Apple Music, Apple TV+, Apple News+, iCloud and watchOS are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210125005246/en/

FAQ

What is Time to Walk by Apple?

Time to Walk is a new audio walking experience available on Apple Watch for Fitness+ subscribers, featuring episodes with influential guests sharing personal stories and music.

When does Time to Walk launch?

Time to Walk launched on January 25, 2021, with new episodes released weekly.

What is the cost of Apple Fitness+?

Apple Fitness+ costs $9.99 per month or $79.99 per year, with free trial options for new Apple Watch purchasers.

Who are some guests featured in Time to Walk?

Guests in Time to Walk include Dolly Parton, Draymond Green, Shawn Mendes, and Uzo Aduba.

How can I access Time to Walk on my Apple Watch?

Time to Walk episodes are automatically downloaded to Apple Watch with a Fitness+ subscription and can be accessed via the Workout app.