Apple introduces the new MacBook Air with the soaring performance of the M4 chip, a gorgeous new sky blue color, and a lower starting price of $999
Apple has unveiled its new MacBook Air featuring the advanced M4 chip, introducing a new sky blue color option and a reduced starting price of $999 ($100 less than before). The laptop offers up to 18 hours of battery life, a new 12MP Center Stage camera, and support for up to two external 6K displays.
The M4-powered MacBook Air delivers significant performance improvements, including a 10-core CPU, up to 10-core GPU, and support for up to 32GB unified memory. It's up to 2x faster than the M1 model and 23x faster than Intel-based MacBook Air. Performance upgrades include 4.7x faster spreadsheet calculations, 8x faster video editing, and 3.6x faster photo editing compared to Intel models.
Available in 13-inch and 15-inch models, the new MacBook Air features macOS Sequoia with Apple Intelligence, including ChatGPT integration and enhanced privacy features. Pre-orders start today with availability beginning March 12, 2025. The device maintains its thin, light design while incorporating over 55% recycled content.
Apple ha svelato il suo nuovo MacBook Air dotato del avanzato chip M4, introducendo una nuova opzione di colore blu cielo e un prezzo di partenza ridotto a 999 dollari (100 dollari in meno rispetto a prima). Il laptop offre fino a 18 ore di autonomia della batteria, una nuova fotocamera Center Stage da 12MP e supporto per fino a due display esterni 6K.
Il MacBook Air con chip M4 offre miglioramenti significativi delle prestazioni, tra cui una CPU a 10 core, una GPU fino a 10 core e supporto per un massimo di 32GB di memoria unificata. È fino a 2 volte più veloce del modello M1 e 23 volte più veloce rispetto al MacBook Air basato su Intel. Gli aggiornamenti delle prestazioni includono calcoli di fogli di calcolo 4.7 volte più veloci, editing video 8 volte più veloce e editing fotografico 3.6 volte più veloce rispetto ai modelli Intel.
Disponibile nei modelli da 13 e 15 pollici, il nuovo MacBook Air presenta macOS Sequoia con Apple Intelligence, inclusa l'integrazione di ChatGPT e funzionalità di privacy avanzate. I preordini iniziano oggi con disponibilità a partire dal 12 marzo 2025. Il dispositivo mantiene il suo design sottile e leggero, incorporando oltre il 55% di contenuto riciclato.
Apple ha presentado su nuevo MacBook Air con el avanzado chip M4, introduciendo una nueva opción de color azul cielo y un precio inicial reducido a 999 dólares (100 dólares menos que antes). El portátil ofrece hasta 18 horas de duración de la batería, una nueva cámara Center Stage de 12MP y soporte para hasta dos pantallas externas 6K.
El MacBook Air con chip M4 ofrece mejoras significativas en el rendimiento, incluyendo una CPU de 10 núcleos, una GPU de hasta 10 núcleos y soporte para hasta 32GB de memoria unificada. Es hasta 2 veces más rápido que el modelo M1 y 23 veces más rápido que el MacBook Air basado en Intel. Las mejoras en el rendimiento incluyen cálculos de hojas de cálculo 4.7 veces más rápidos, edición de video 8 veces más rápida y edición de fotos 3.6 veces más rápida en comparación con los modelos Intel.
Disponible en modelos de 13 y 15 pulgadas, el nuevo MacBook Air cuenta con macOS Sequoia con Apple Intelligence, que incluye integración de ChatGPT y características de privacidad mejoradas. Los pedidos anticipados comienzan hoy y la disponibilidad comienza el 12 de marzo de 2025. El dispositivo mantiene su diseño delgado y ligero, incorporando más del 55% de contenido reciclado.
애플은 고급 M4 칩이 탑재된 새로운 맥북 에어를 공개하며, 새로운 하늘색 옵션과 함께 시작 가격을 999달러(이전보다 100달러 인하)로 낮췄습니다. 이 노트북은 최대 18시간의 배터리 수명과 새로운 12MP 센터 스테이지 카메라, 최대 두 개의 외부 6K 디스플레이 지원을 제공합니다.
M4 칩을 탑재한 맥북 에어는 10코어 CPU, 최대 10코어 GPU, 최대 32GB의 통합 메모리 지원 등으로 성능이 크게 향상되었습니다. M1 모델보다 최대 2배, 인텔 기반 맥북 에어보다 23배 더 빠릅니다. 성능 개선 사항으로는 인텔 모델과 비교할 때 스프레드시트 계산이 4.7배, 비디오 편집이 8배, 사진 편집이 3.6배 더 빠릅니다.
13인치 및 15인치 모델로 제공되는 새로운 맥북 에어는 ChatGPT 통합 및 향상된 개인 정보 보호 기능을 포함한 Apple Intelligence가 탑재된 macOS Sequoia를 특징으로 합니다. 오늘부터 사전 주문이 시작되며, 2025년 3월 12일부터 사용 가능해집니다. 이 장치는 55% 이상의 재활용 콘텐츠를 포함하면서도 얇고 가벼운 디자인을 유지하고 있습니다.
Apple a dévoilé son nouveau MacBook Air équipé de la puce avancée M4, introduisant une nouvelle option de couleur bleu ciel et un prix de départ réduit à 999 dollars (100 dollars de moins qu'auparavant). L'ordinateur portable offre jusqu'à 18 heures d'autonomie, une nouvelle caméra Center Stage de 12MP et prend en charge jusqu'à deux écrans externes 6K.
Le MacBook Air propulsé par M4 offre des améliorations significatives des performances, y compris un CPU à 10 cœurs, un GPU allant jusqu'à 10 cœurs et un support pour jusqu'à 32 Go de mémoire unifiée. Il est jusqu'à 2 fois plus rapide que le modèle M1 et 23 fois plus rapide que le MacBook Air basé sur Intel. Les améliorations de performance comprennent des calculs de tableurs 4,7 fois plus rapides, un montage vidéo 8 fois plus rapide et un montage photo 3,6 fois plus rapide par rapport aux modèles Intel.
Disponible en modèles de 13 et 15 pouces, le nouveau MacBook Air fonctionne sous macOS Sequoia avec Apple Intelligence, y compris l'intégration de ChatGPT et des fonctionnalités de confidentialité améliorées. Les précommandes commencent aujourd'hui avec une disponibilité à partir du 12 mars 2025. L'appareil conserve son design fin et léger tout en incorporant plus de 55 % de contenu recyclé.
Apple hat sein neues MacBook Air mit dem fortschrittlichen M4-Chip vorgestellt, das eine neue himmelblaue Farboption und einen reduzierten Einstiegspreis von 999 Dollar (100 Dollar weniger als zuvor) bietet. Das Laptop bietet bis zu 18 Stunden Batterielaufzeit, eine neue 12MP Center Stage-Kamera und Unterstützung für bis zu zwei externe 6K-Displays.
Das mit M4 ausgestattete MacBook Air bietet erhebliche Leistungsverbesserungen, darunter eine 10-Kern-CPU, eine bis zu 10-Kern-GPU und Unterstützung für bis zu 32 GB einheitlichen Speicher. Es ist bis zu 2x schneller als das M1-Modell und 23x schneller als das Intel-basierte MacBook Air. Leistungsverbesserungen umfassen 4,7x schnellere Berechnungen in Tabellenkalkulationen, 8x schnellere Videobearbeitung und 3,6x schnellere Fotobearbeitung im Vergleich zu Intel-Modellen.
Das neue MacBook Air ist in 13-Zoll- und 15-Zoll-Modellen erhältlich und verfügt über macOS Sequoia mit Apple Intelligence, einschließlich ChatGPT-Integration und verbesserten Datenschutzfunktionen. Die Vorbestellungen beginnen heute, die Verfügbarkeit beginnt am 12. März 2025. Das Gerät behält sein dünnes, leichtes Design bei und enthält über 55% recycelte Materialien.
- Price reduction of $100, now starting at $999
- Performance boost: 2x faster than M1, 23x faster than Intel models
- Extended battery life up to 18 hours
- Support for dual 6K external displays
- Enhanced AI capabilities with M4 chip
- Increased unified memory support up to 32GB
- None.
Insights
Apple's new MacBook Air launch represents a significant strategic move that combines meaningful performance upgrades with an unexpected price reduction. The introduction of the M4 chip delivering up to 2x faster performance than M1 models and up to 23x faster than Intel-based predecessors substantially strengthens Apple's value proposition in the personal computing market.
What's most noteworthy here is the
The enhanced Neural Engine (3x faster than M1) and integration with Apple Intelligence creates a differentiated AI implementation compared to competitors' solutions. Meanwhile, practical improvements like the 12MP Center Stage camera, support for dual external displays, and increased starting memory address specific productivity pain points for professional users.
This refresh of what Apple describes as "the world's most popular laptop" comes at a strategic time when PC replacement cycles are accelerating post-pandemic, and AI capabilities are becoming a key purchasing factor. By simultaneously enhancing capabilities and reducing price, Apple has created a compelling reason for consumers to upgrade while maintaining healthy margins through their vertical integration advantages.
The MacBook Air price reduction to
From a retail perspective, this pricing move creates an extremely compelling entry point into the Mac ecosystem. The
The timing just before the back-to-school planning season in the northern hemisphere is particularly strategic. With the new models available March 12th, this gives sufficient runway for education procurement cycles and creates momentum heading into the critical education buying season.
The addition of the sky blue color option refreshes the visual appeal of the line, which historically drives incremental sales among style-conscious consumers. Meanwhile, the environmental improvements—including
This combination of enhanced performance, lower price point, and improved features positions the MacBook Air to extend its market leadership position among premium laptops while potentially expanding Apple's addressable market to more price-sensitive segments that previously considered Mac products out of reach.
The world’s most popular laptop delivers more value than ever with greater performance, up to 18 hours of battery life, a 12MP Center Stage camera, and enhanced external display support — all in its strikingly thin and light design
Available in an all-new sky blue, MacBook Air features the superfast M4 chip, is built for Apple Intelligence, and delivers even greater value, starting at
“MacBook Air is by far the world’s most popular laptop, and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop. And with a new lower starting price of
A Fresh New Hue: Hello, Sky Blue
Adding a new choice to the lineup of MacBook Air colors is the all-new sky blue. A beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface, sky blue joins midnight, starlight, and silver to complete the brilliant array of color choices for MacBook Air. All color options, including sky blue, come with a color-matched MagSafe® charge cable.
M4: Performance to the Next Level
With M4 in MacBook Air, everything from daily activities like multitasking between apps to more demanding tasks like photo and video editing is faster and more fluid. The M4 chip features a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new MacBook Air up to 2x faster than the M1 model.1 When compared to the fastest Intel-based MacBook Air, the M4 model delivers up to 23x faster performance.1 With battery life on the new MacBook Air up to 18 hours, Intel-based upgraders will get up to six additional hours, so they can get more done on a single charge.1 The powerful Neural Engine in the M4 chip, which accelerates AI-based tasks, is also up to 3x faster than on MacBook Air with M1, significantly increasing speed in tasks like automatically enhancing photos and removing background noise from a video.
MacBook Air with M4 delivers a new level of performance:
- Spreadsheet calculation performance in Microsoft Excel is up to 4.7x faster than the fastest Intel-based MacBook Air, and up to 1.6x faster than the 13-inch MacBook Air with M1.1
- Video editing in iMovie® is up to 8x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the 13-inch MacBook Air with M1.2
- Photo editing in Adobe Photoshop is up to 3.6x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the 13-inch MacBook Air with M1.1
- Web browsing is up to 60 percent faster when compared to a PC laptop with an Intel Core Ultra 7 processor, and more demanding tasks get up to 2x faster performance.1
Built for Apple Intelligence
MacBook Air is built for Apple Intelligence, unlocking exciting new capabilities that make Mac® even more helpful and powerful. Users can explore creative new ways to express themselves visually with Image Playground™, create the perfect emoji with Genmoji™, and make their writing even more dynamic with Writing Tools. With new Siri® improvements, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac features and settings, with step-by-step instructions for how to do something on Mac. With access to ChatGPT seamlessly integrated into Writing Tools and Siri, users can choose to access ChatGPT’s expertise so they can get things done faster and easier than ever before. Users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won’t store requests. Users can choose whether to enable ChatGPT integration, and are in full control of when they use it and what information is shared with ChatGPT.
Designed to protect users’ privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of Mac into the cloud to unlock even more intelligence. When using Private Cloud Compute, users’ data is never stored or shared with Apple; it is used only to fulfill their request.
Always Camera-Ready
A new 12MP Center Stage camera with improved video quality keeps MacBook Air users looking their best, whether at home, school, or work. Center Stage automatically keeps users centered in the frame as they move around — great for connecting with friends and family over FaceTime® or joining an important meeting. It also supports Desk View, which simultaneously displays the user and a top-down view of their desk, making video calls even more engaging for those who want to show off their latest DIY project or present a prototype at work.
Enhanced Display Support
MacBook Air can easily power a multi-display setup to make viewing and interacting with content a breeze, for anyone from business professionals at the office multitasking across multiple windows, to students in a dorm room tackling a big project across several apps. For users who like to spread their work out, MacBook Air now supports up to two 6K external displays, in addition to its built-in Liquid Retina® display.
Everything Users Already Love
More people choose MacBook Air over any other laptop. In addition to what’s new, MacBook Air with M4 includes all of the useful features and capabilities that have made it so popular, including:
- Reliability and durability: The 13- and 15-inch MacBook Air feature a durable aluminum unibody enclosure that’s built to last, and are both less than half an inch thin, so users can work, play, or create from anywhere. The 13-inch model provides the ultimate in portability for users on the go, while the 15-inch model offers even more room to multitask.
- Touch ID® and Magic Keyboard®: With the advanced security of Touch ID, users can easily and securely unlock their MacBook Air, make online purchases with Apple Pay, and download apps. The comfortable and quiet Magic Keyboard is backlit and comes with a full-height function row.
- Gorgeous display: MacBook Air features a brilliant 13.6- or 15.3-inch Liquid Retina display with up to 500 nits of brightness, support for 1 billion colors, and up to 2x the resolution of comparable PC laptops. Content looks vivid with sharp detail, and text appears super crisp.
- Versatile connectivity: MacBook Air with M4 features fast Wi-Fi 6E and Bluetooth 5.3. It also includes MagSafe charging and two Thunderbolt ports for connecting accessories like external storage and security keys, along with a 3.5mm headphone jack.
- Mics and speakers: Users will sound their best with a three-mic array and enhanced voice clarity on audio and video calls. And with an immersive sound system that has support for Spatial Audio along with Dolby Atmos, users will enjoy a three-dimensional soundstage for music and movies.
An Unrivaled Experience: macOS Sequoia
macOS Sequoia completes the new MacBook Air experience with a host of exciting features, including iPhone® Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and notifications directly from their Mac.3 Safari®, the world’s fastest browser,4 now surfaces relevant information on sites in Highlights; summarizes articles in the redesigned Reader; keeps videos front and center in a new Video Viewer; and lets users hide distracting items with Distraction Control. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including Civilization VII, Wuthering Waves, and more. Easier window tiling means users can stay organized with a window layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials — all stored in one place. And users can apply new, beautiful built-in backgrounds for video calls, which include a variety of color gradients, or use their own photos.
Next month, macOS Sequoia 15.4 will make it easier than ever to set up the new MacBook Air with iPhone. By simply bringing iPhone close to Mac, users can quickly and conveniently sign in to their Apple Account to get their files, photos, messages, passwords, and more on their new MacBook Air.5
Better for the Environment
MacBook Air is designed with the environment in mind. As part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is transitioning to renewable electricity for manufacturing, and investing in wind and solar projects around the world to address the electricity used to charge all Apple products, including MacBook Air. Today, all Apple facilities run on 100 percent renewable electricity — including the data centers that power Apple Intelligence.
To achieve Apple 2030, the company is designing products with more recycled and renewable materials, which further drives down the carbon footprint. MacBook Air features over 55 percent recycled content overall, the most in any Apple product. This includes 100 percent recycled aluminum in the enclosure and 100 percent recycled rare earth elements in all magnets. The battery contains 100 percent recycled cobalt and — in a first for any Mac — over 95 percent recycled lithium. MacBook Air meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is entirely fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by the end of 2025.6
Pricing and Availability
-
Customers can pre-order the new MacBook Air with M4 starting today on apple.com/store and in the Apple Store® app in 28 countries and regions, including the
U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 12. -
The 13-inch MacBook Air with M4 starts at
$999 U.S. ) and$899 U.S. ) for education, and the 15‑inch MacBook Air with M4 starts at$1,199 U.S. ) and$1,099 U.S. ) for education. Both are available in sky blue, midnight, starlight, and silver. - Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.
-
Apple Intelligence is available on all Mac models with M1 and later, in localized English for
Australia ,Canada ,Ireland ,New Zealand ,South Africa , theUK , and theU.S. Additional languages — including French, German, Italian, Portuguese (Brazil ), Spanish, Japanese, Korean, Chinese (simplified), English (Singapore ), and English (India ) — will be available in April, with more languages coming over the course of the year, including Vietnamese. Some features, applications, and services may not be available in all regions or all languages. - With Apple Trade In®, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
- AppleCare+® for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.
- Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple® session at their nearest Apple Store.
-
Customers in the
U.S. who shop at Apple using Apple Card® can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash® back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.
Footnotes
1 Testing was conducted by Apple in January 2025. See apple.com/macbook-air for more information. Battery life varies by use and configuration. See apple.com/batteries for more information.
2 Results are compared to previous-generation MacBook Air systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD; and 1.2GHz quad-core Intel Core i7-based MacBook Air systems with Intel Iris Plus Graphics, 16GB of RAM, and 2TB SSD.
3 Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. See requirements on apple.com/macos/macos-sequoia. Some iPhone features (for example, camera and microphone) are not compatible with iPhone Mirroring.
4 Testing was conducted by Apple in August 2024. See apple.com/safari for more information.
5 Available next month on macOS Sequoia 15.4 with iPhone and iPad running iOS 18.4, iPadOS 18.4, or a later version.
6 Based on retail packaging as shipped by Apple. Breakdown of
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.
© 2025 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook Air, Center Stage, macOS, Apple Intelligence, MagSafe, iMovie, Mac, Image Playground, Genmoji, Siri, FaceTime, Liquid Retina, Touch ID, Magic Keyboard, iPhone, Safari, Apple Store, Apple Trade In, AppleCare+, Today at Apple, Apple Card, and Daily Cash are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250305208407/en/
Press Contacts:
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Apple
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Apple
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Source: Apple
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