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Apple Inc. (symbol: AAPL) is an American multinational technology company headquartered in Cupertino, California. It is renowned for its innovative products and services, being the world's largest technology company by revenue with $394.3 billion in 2022. As of March 2023, it also holds the title of the world's most valuable company by market capitalization.
Apple's product lineup includes the iPhone, which contributes significantly to its sales, alongside other popular devices like Mac, iPad, and Apple Watch, all designed to integrate seamlessly with its iPhone-centric software ecosystem. The company continually evolves its offerings, incorporating services such as streaming video, subscription bundles, and augmented reality.
Apple designs its software and semiconductors in-house, while partnering with firms like Foxconn and TSMC for manufacturing. Retail operations are robust, with nearly half of its sales occurring through its own stores, augmented by partnerships and a strong distribution network.
Recently, Apple has launched significant updates across its product lines, including the introduction of powerful new AI features in Final Cut Pro for Mac, enhancing video editing workflows. Additionally, the latest iPad Pro features groundbreaking Ultra Retina XDR displays and the new M4 chip, offering unprecedented performance and visual experiences.
Apple remains a leader in technology, driven by a commitment to innovation and quality, supported by a workforce of over 150,000 employees dedicated to making the best products on earth and improving the world with its environmental commitments.
Apple has announced the opening of its new store, Apple MixC Shenzhen, the second in the city, enhancing its local community engagement. This store, opening on April 28 at 10 a.m., features sustainable materials and offers a unique shopping experience with a blend of online and in-store services. With 150 trained team members fluent in multiple languages, the store will facilitate personalized support and programming in various creative domains. This marks Apple's 55th store in the region and underscores its commitment to customer experience, innovation, and community connection.
Apple has announced the opening of its first store in Delhi, named Apple Saket, set to open on
Apple has announced the opening of its first retail store, Apple BKC, in Mumbai, India, scheduled for April 18. Located in the Bandra Kurla Complex, the store aims to be a sustainable space, boasting energy-efficient designs and operating entirely on renewable energy. The store will host a series of free community engagement sessions called “Mumbai Rising”, showcasing local artists and creatives. Customers can participate in various hands-on activities focusing on art, music, and design. The store features over 100 team members, proficient in more than 20 languages, ready to assist visitors. This marks a significant milestone for Apple in its 25-year history in India, reflecting the company's commitment to enhancing local community engagement.
Apple has announced an accelerated target for 2025 to incorporate 100% recycled materials in its products, including cobalt in batteries and rare earth elements in magnets. Presently, over two-thirds of aluminum, nearly three-quarters of rare earths, and more than 95% of tungsten in Apple products are sourced from recycled materials. The company aims to utilize 100% certified recycled cobalt by 2025, having significantly increased its recycled cobalt usage from 13% in 2021 to 25% in 2022. The goal is supported by ongoing innovations in recycling processes and partnerships to enhance material recovery.
Additionally, Apple strives to eliminate plastics from packaging by 2025, and is working on responsibly sourcing materials while supporting communities affected by mining. This initiative aligns with Apple's broader 2030 goal of carbon neutrality across its products.
Apple will host its annual Worldwide Developers Conference (WWDC) from
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