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Apple announces Apple Retail expansion in the Kingdom of Saudi Arabia

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Apple has announced major expansion plans in Saudi Arabia, starting with the launch of its online store in summer 2025, followed by several flagship Apple Store locations beginning in 2026. One iconic store is planned for the UNESCO World Heritage site of Diriyah. The expansion builds on Apple's existing investments in the country, including the region's first Apple Developer Academy in Riyadh, which has trained nearly 2,000 students since 2021.

The company is also expanding its coed Apple Foundation Program, with the next cohort planned for spring 2025. The Saudi developer community has shown significant growth, with developer earnings increasing over 1,750% since 2019. Apple has invested more than 10 billion SAR with Saudi companies over the past five years and recently introduced Apple Pay transit features in Riyadh, making it the first Middle Eastern city to offer Express Mode for metro and bus payments.

Apple ha annunciato importanti piani di espansione in Arabia Saudita, iniziando con il lancio del suo negozio online nell'estate del 2025, seguito da diverse sedi principali Apple Store a partire dal 2026. Un negozio iconico è previsto nel sito patrimonio mondiale dell'UNESCO di Diriyah. L'espansione si basa sugli investimenti esistenti di Apple nel paese, incluso il primo Apple Developer Academy della regione a Riyad, che ha formato quasi 2.000 studenti dal 2021.

La compagnia sta anche espandendo il suo programma misto Apple Foundation, con la prossima coorte prevista per la primavera del 2025. La comunità degli sviluppatori sauditi ha mostrato una crescita significativa, con i guadagni degli sviluppatori aumentati di oltre il 1.750% dal 2019. Apple ha investito oltre 10 miliardi di SAR con aziende saudite negli ultimi cinque anni e ha recentemente introdotto funzionalità di Apple Pay per i trasporti a Riyad, rendendola la prima città del Medio Oriente a offrire la modalità Express per i pagamenti in metro e autobus.

Apple ha anunciado importantes planes de expansión en Arabia Saudita, comenzando con el lanzamiento de su tienda en línea en el verano de 2025, seguido de varias ubicaciones emblemáticas de Apple Store a partir de 2026. Se planea una tienda icónica en el sitio del Patrimonio Mundial de la UNESCO en Diriyah. La expansión se basa en las inversiones existentes de Apple en el país, incluida la primera Apple Developer Academy de la región en Riad, que ha capacitado a casi 2,000 estudiantes desde 2021.

La compañía también está ampliando su programa mixto Apple Foundation, con la próxima cohorte programada para la primavera de 2025. La comunidad de desarrolladores saudí ha mostrado un crecimiento significativo, con los ingresos de los desarrolladores aumentando más del 1,750% desde 2019. Apple ha invertido más de 10 mil millones de SAR con empresas saudíes en los últimos cinco años y recientemente introdujo funciones de Apple Pay para transporte en Riad, convirtiéndola en la primera ciudad del Medio Oriente en ofrecer el Modo Exprés para pagos de metro y autobús.

애플은 사우디아라비아에서의 주요 확장 계획을 발표했습니다. 2025년 여름에 온라인 매장을 시작으로 2026년부터 여러 개의 애플 스토어가 열릴 예정입니다. 유네스코 세계 문화유산인 디리야에서 상징적인 매장이 계획되어 있습니다. 이번 확장은 기존에 사우디아라비아에 대한 애플의 투자에 기반하며, 리야드에서 열린 최초의 애플 개발자 아카데미는 2021년 이후 거의 2,000명의 학생을 양성했습니다.

회사는 혼합형 애플 재단 프로그램을 확장하고 있으며, 다음 모집단은 2025년 봄에 계획되어 있습니다. 사우디 개발자 커뮤니티는 큰 성장을 보여주었으며, 2019년 이후 개발자 수입이 1,750% 이상 증가했습니다. 애플은 지난 5년간 사우디 기업에 100억 SAR 이상을 투자했으며, 최근에는 리야드에서 대중교통에 대한 애플 페이 기능을 도입하여 중동 최초로 지하철 및 버스 결제를 위한 익스프레스 모드를 제공하게 되었습니다.

Apple a annoncé d'importants projets d'expansion en Arabie Saoudite, commençant par le lancement de sa boutique en ligne à l'été 2025, suivi de plusieurs emplacements phares de Apple Store à partir de 2026. Un magasin emblématique est prévu sur le site du patrimoine mondial de l'UNESCO de Diriyah. Cette expansion s'appuie sur les investissements déjà réalisés par Apple dans le pays, y compris la première Apple Developer Academy de la région à Riyad, qui a formé près de 2 000 étudiants depuis 2021.

L'entreprise élargit également son programme mixte Apple Foundation, avec la prochaine cohorte prévue pour le printemps 2025. La communauté des développeurs saoudiens a montré une croissance significative, avec des revenus de développeurs augmentés de plus de 1 750 % depuis 2019. Apple a investi plus de 10 milliards de SAR avec des entreprises saoudiennes au cours des cinq dernières années et a récemment introduit des fonctionnalités Apple Pay pour les transports à Riyad, faisant de cette ville la première au Moyen-Orient à offrir le mode Express pour les paiements en métro et en bus.

Apple hat umfangreiche Expansionspläne in Saudi-Arabien angekündigt, beginnend mit der Eröffnung seines Online-Stores im Sommer 2025, gefolgt von mehreren Flagship-Standorten Apple Store, die ab 2026 eröffnet werden sollen. Ein ikonischer Store ist im UNESCO-Weltkulturerbe Diriyah geplant. Die Expansion basiert auf den bestehenden Investitionen von Apple im Land, einschließlich der ersten Apple Developer Academy der Region in Riad, die seit 2021 nahezu 2.000 Studenten ausgebildet hat.

Das Unternehmen erweitert auch sein gemischtes Apple Foundation-Programm, wobei die nächste Kohorte für das Frühjahr 2025 geplant ist. Die saudische Entwicklergemeinschaft hat ein signifikantes Wachstum gezeigt, und die Einnahmen der Entwickler sind seit 2019 um über 1.750% gestiegen. Apple hat in den letzten fünf Jahren mehr als 10 Milliarden SAR in saudische Unternehmen investiert und kürzlich die Apple Pay-Funktionen für den öffentlichen Nahverkehr in Riad eingeführt, sodass es die erste Stadt im Nahen Osten ist, die den Express-Modus für Metro- und Buszahlungen anbietet.

Positive
  • Expansion into new market with online store launch in 2025 and physical stores in 2026
  • Developer earnings in Saudi Arabia increased by 1,750% since 2019
  • Significant investment of 10 billion SAR in Saudi companies over past five years
  • Nearly 2,000 students completed programming courses through Apple Developer Academy
Negative
  • None.

Insights

The planned retail expansion in Saudi Arabia represents a strategic move to tap into a high-potential market with significant growth opportunities. The region's app developer earnings surge of over 1,750% since 2019 indicates strong digital market momentum. Opening physical stores in iconic locations like the UNESCO World Heritage site in Diriyah demonstrates Apple's commitment to creating experiential retail destinations. The 10 billion SAR investment over five years shows substantial market commitment. The timing aligns with Saudi Arabia's Vision 2030 economic transformation, positioning Apple to capture increased consumer spending and digital adoption in the region. This expansion could significantly boost Apple's Middle East market presence and revenue streams.

The integration of Apple Pay with Riyadh's metro system, particularly the Express Mode feature, showcases Apple's ecosystem expansion strategy in the region. This development, combined with the Apple Developer Academy's success in training nearly 2,000 students, indicates a comprehensive approach to building a robust technological infrastructure. The planned coed Foundation Program expansion signals a commitment to developing local talent and fostering app innovation. These initiatives create a self-reinforcing ecosystem - more developers lead to more localized apps, driving device adoption and service usage, ultimately strengthening Apple's market position in Saudi Arabia.

The company is also expanding the coed Apple Foundation Program to enhance learning opportunities for more students at the Apple Developer Academy

RIYADH, Saudi Arabia--(BUSINESS WIRE)-- Apple® today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store® online in summer 2025. The online store will bring customers across Saudi Arabia new ways to shop Apple’s full range of products, with exceptional service and support directly from Apple in Arabic for the very first time.

Starting in 2026, Apple will begin opening the first of several flagship Apple Store locations in Saudi Arabia. These retail stores will offer customers in the country even more ways to connect with Apple’s knowledgable team members and find the perfect products and services. As part of this expansion, Apple is in the initial stages of planning an iconic retail store coming to Diriyah, a UNESCO World Heritage site.

“We’re excited to be expanding here in Saudi Arabia with the launch of the Apple Store online next year, and the first of several flagship Apple Store locations starting in 2026, including an iconic store at the stunning site of Diriyah coming later,” said Tim Cook, Apple’s CEO. “Our teams are looking forward to deepening our connections with customers, and to bringing the best of Apple to help people across this country explore their passions, build their businesses, and take their ideas to the next level.”

Whether online, in-store, or in the Apple Store app, Apple offers truly unique and personalized experiences for customers to compare and find the right product; choose from a variety of financing and payment options; and get set up with their new device — all with the help of Apple’s incredible team members.

Apple’s retail expansion builds on its existing investments and activities in the country. This includes the region’s first Apple Developer Academy, which opened in Riyadh in 2021 in partnership with the Government of the Kingdom of Saudi Arabia, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University.

The all-women Apple Developer Academy located at Princess Nourah bint Abdulrahman University offers world-class training for aspiring coders, designers, and entrepreneurs, preparing them for careers in the country’s vibrant app economy. Nearly 2,000 students have completed programming courses through the academy, and are now publishing their apps on the App Store® for both domestic and global audiences.

Apple continues to enhance learning opportunities through its academy programs and partnerships. This summer, Apple hosted the country’s first coed Apple Foundation Program. This monthlong course brought together students from across the country to learn the fundamentals of coding and app development, with a focus on gaming. Apple plans to further expand the coed Foundation offerings, with the next cohort planned for spring 2025.

Apple Developer Academy graduates are not alone in pursuing careers in the country’s thriving iOS app economy. The Saudi developer community is a powerful force for economic growth, supporting jobs across the country at companies large and small. And the app economy is growing at a rapid pace as more coders, entrepreneurs, and creators utilize the App Store and Apple’s many developer tools to enter the market. Since 2019, earnings for developers in Saudi Arabia are up over 1,750 percent.

Apple continues to invest across Saudi Arabia, spurring job creation and bringing new technologies to artists, entrepreneurs, small business owners, and commuters. Over the past five years, Apple has spent more than 10 billion SAR with companies across the country. And Apple services help power businesses across Saudi Arabia. With the opening of the new metro earlier this month, Riyadh is the latest to join the list of over 250 cities where users can ride transit with Apple Pay®. Riyadh is also the first city in the Middle East where users can ride the metro and buses with Express Mode, a seamless and secure way to tap and pay for transit by simply holding an iPhone® or Apple Watch® near a reader — no need to wake or even unlock the device. Apple Pay offers security and convenience, and since its launch in Saudi Arabia in 2019, many Saudi customers have stopped using their plastic cards entirely.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.

© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Store, App Store, Apple Pay, iPhone and Apple Watch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Rachel Wolf Tulley

rachel_tulley@apple.com

Source: Apple

FAQ

When will Apple (AAPL) launch its online store in Saudi Arabia?

Apple will launch its online store in Saudi Arabia in summer 2025.

How many Apple Store locations will AAPL open in Saudi Arabia starting 2026?

Apple plans to open several flagship store locations in Saudi Arabia starting in 2026, including an iconic store at the Diriyah UNESCO World Heritage site.

What is the growth rate of AAPL developer earnings in Saudi Arabia since 2019?

Developer earnings in Saudi Arabia have increased by over 1,750% since 2019.

How much has Apple (AAPL) invested in Saudi companies over the past five years?

Apple has invested more than 10 billion SAR with companies across Saudi Arabia over the past five years.

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