Apple Announces Second Annual Apple Music Awards
Apple has announced the winners of the second annual Apple Music Awards, recognizing significant contributions to music in 2020. Lil Baby received the Artist of the Year award, while Megan Thee Stallion was honored as Breakthrough Artist of the Year. Taylor Swift was named Songwriter of the Year for her album folklore, which became a streaming sensation. Roddy Ricch claimed both Top Song of the Year for “The Box” and Top Album of the Year for Please Excuse Me for Being Antisocial. The awards will be celebrated with a week of events starting December 14, 2020.
- Recognition of top artists enhances Apple's brand in the music industry.
- The award winners reflect consumer preferences, potentially boosting Apple Music subscriptions.
- No direct financial metrics released indicating impact on revenue or profitability.
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced the winners of the second annual Apple Music® Awards, recognizing the best and boldest musicians of 2020 and their enormous impact on global culture. The Apple Music Awards honor achievements in music across five distinct categories, and winners are chosen through a process that reflects both Apple Music’s editorial perspective and what customers around the world are loving most. The winners for global Artist of the Year, Songwriter of the Year, and Breakthrough Artist of the Year were hand-selected by Apple Music’s global editorial team of world-class experts and tastemakers, and the awards for Top Song of the Year and Top Album of the Year are based on streaming data that is reflective of what Apple Music subscribers have been listening to this year.
The Apple Music Awards celebration kicks off Monday, December 14, 2020, with a week of special performances, fan events, interviews, and more, streaming worldwide on Apple Music, Apple Music TV, and the Apple TV® app. Fans who are not already subscribed to Apple Music can sign up for a three-month free trial at apple.com/apple-music.
“The Apple Music Awards is our opportunity to recognize and honor the incredible artists who we feel have deeply impacted and inspired the world and our customers, and helped us feel connected through music this year,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats®. “We have an exciting week of music planned in December and are very much looking forward to celebrating together with these artists and their fans.”
And the winners are…
Artist of the Year: Lil Baby
In 2020, Lil Baby fully arrived as one of hip-hop’s biggest names, with billions of global streams and multiple tracks from “My Turn” topping the Apple Music charts. With his deeply moving and timely release, “The Bigger Picture,” he cemented his place as the indisputable, authentic voice of youth culture. His performance of the track at Apple Music’s Rap Life Live event was in itself a standout moment of 2020. Lil Baby has been an intriguing voice since his debut mixtape in 2017 — but 2020 is the year he became an undeniable global star.
Lil Baby said: “This year has changed me a lot. Now that I’m an artist, I feel like my voice can get heard through my music and I needed to say something. And my fans listened. So thank you to my fans and thank you to Apple Music for giving me a special way to connect to my fans.”
Breakthrough Artist of the Year: Megan Thee Stallion
With two No. 1 singles and a highly anticipated debut album on the way, it is safe to say Houston rapper Megan Thee Stallion is owning 2020. Her collaboration with Cardi B on “WAP” and with Beyoncé on the “Savage” remix have collectively been played on Apple Music more than 300 million times globally. The Apple Music Up Next alum is experiencing the kind of breakthrough year that defines the distinction, and she is just getting started.
Megan Thee Stallion said: “I am so excited to be the Breakthrough Artist of the Year. This is a really big accomplishment for me. Apple Music has been rocking with me for so long, even before making me an Up Next artist, and I am just very appreciative and very grateful. I will forever love ya’ll as much as ya’ll love me.”
Songwriter of the Year: Taylor Swift
Taylor Swift is without a doubt one of music’s preeminent and most decorated songwriters, and “folklore” is no exception. Written and recorded in isolation during the first few months of the COVID-19 pandemic, “folklore” instantly topped the Apple Music albums chart and set the record for the most streamed pop album on release day. With its wistful third-person stories about love triangles, ghosts, and trauma, “folklore” is a lyrical masterpiece.
Taylor Swift said: “Winning Songwriter of the Year in any capacity in any year would be so exciting, but I think it’s really special this particular year because songwriting was the one thing that kept me connected to my fans. It means a lot to me because the way that fans respond to the songs I write, and the emotional exchange, is what has really kept me going this year. So I really want to say thank you to the fans for that, and to everyone at Apple Music, thank you for everything that you do.”
Top Song of the Year: “The Box” by Roddy Ricch
Roddy Ricch’s breakout, “The Box,” was the year’s biggest and most popular single, accumulating more than 460 million Apple Music streams worldwide to date, launching countless memes, and topping the charts for more weeks than any other song in 2020.
Top Album of the Year: “Please Excuse Me for Being Antisocial” by Roddy Ricch
Following the success of “The Box,” the Compton rapper’s debut album, “Please Excuse Me for Being Antisocial,” has run up more than 1.5 billion Apple Music streams worldwide since its release.
Roddy Ricch said: “My first phone was the iPhone®. It’s crazy making music could get me to the point where a platform like Apple could honor me or put me on a pedestal. I just appreciate Apple Music to the farthest extent. Winning this award motivates me to work even harder. This is confirmation that I am on the right track and doing what I gotta do to be the greatest in my own right.”
About the Apple Music Awards
Apple has designed a series of physical awards that represent the extraordinary craftsmanship integral to creating music. Each award features Apple’s custom silicon wafer suspended between a polished sheet of glass and a machined and anodized aluminum body. The result of this multi-month process, before it is sliced into hundreds of individual chips, is stunning and distinctive. In a symbolic gesture, the same chips that power the devices that put the world’s music at our fingertips sit at the very heart of the Apple Music Awards.
About Apple Music
Apple loves music. With iPod® and iTunes®, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 70 million songs, thousands of playlists, and daily selections from the world’s best music experts, including all of the artists and hosts broadcasting daily across its Apple Music 1, Apple Music Hits, and Apple Music Country global live streams. Since 2015, Apple Music has welcomed tens of millions of subscribers in 167 countries. Streaming seamlessly to iPhone, iPad®, iPod®, Apple Watch®, Apple TV, Mac®, HomePod®, and CarPlay®, Apple Music is the most complete music experience on the planet. Apple Music is also available on popular smart TVs, smart speakers, Android and Windows devices, and more — as well as online at music.apple.com.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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