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Top Consumer Defensive Stocks by Gross Margin

Top consumer defensive companies ranked by gross margin, latest annual filings.

What Gross Margin Means for Consumer Defensive Companies

Gross margin in consumer defensive captures what is left after commodity inputs, packaging, bottling, and direct manufacturing labor are paid. The sector covers staples such as food, beverages, household goods, tobacco, and grocery retail, where demand is relatively stable across cycles but input costs, especially agricultural commodities and packaging resin, move with their own rhythms. Premium and branded staples tend to earn meaningfully richer gross margins than private-label or bulk-retail peers.

Why It Matters in Consumer Defensive

In staples, gross margin is often the clearest read on brand-supported pricing power against a largely inelastic demand curve. A leading brand can push through input-cost inflation with price increases that private-label competitors struggle to match. Still, commodity swings and private-label pressure can compress the margin meaningfully in specific periods, and grocery retailers structurally run much thinner gross margins than the consumer goods makers whose products they stock.

What to Read Alongside

Pair gross margin with [Revenue](/financials/top-revenue-stocks/consumer-defensive/) to anchor the volume base the margin applies to, [Operating Margin](/financials/top-operating-margin-stocks/consumer-defensive/) for a view that includes the heavy marketing spend that drives brand strength in staples, and [Net Margin](/financials/top-net-margin-stocks/consumer-defensive/) for the final bottom-line conversion.

Data as of FY 2025 100 companies Rhea AI
# Symbol Company Sector
1 STG Sunlands Technology Group Consumer Defensive 84.04% $0.05B
2 QSG QuantaSing Group Limited Consumer Defensive 81.52% $0.33B
3 EDTK Skillful Craftsman Education Technology Limited Consumer Defensive 78.23% $0.02B
4 HLF Herbalife Ltd. Consumer Defensive 77.87% $1.70B
5 ODD Oddity Tech Ltd. Consumer Defensive 72.69% $0.88B
6 NATR Nature's Sunshine Products, Inc. Consumer Defensive 72.42% $0.46B
7 ELF e.l.f. Beauty, Inc. Consumer Defensive 71.24% $3.96B
8 NUS Nu Skin Enterprises, Inc. Consumer Defensive 69.45% $0.37B
9 IH iHuman Inc. Consumer Defensive 69.42% $0.09B
10 PM Philip Morris International Inc. Consumer Defensive 67.12% $238.84B
11 UDMY Udemy, Inc. Consumer Defensive 65.63% $0.74B
12 COTY Coty Inc. Consumer Defensive 64.84% $2.07B
13 IPAR Interparfums, Inc. Consumer Defensive 63.64% $3.05B
14 MO Altria Group, Inc. Consumer Defensive 62.47% $108.05B
15 KO The Coca-Cola Company Consumer Defensive 61.63% $321.52B
16 WVVIP Willamette Valley Vineyards, Inc. Consumer Defensive 60.47% $0.02B
17 LINC Lincoln Educational Services Corporation Consumer Defensive 60.37% $1.27B
18 CL Colgate-Palmolive Company Consumer Defensive 60.11% $65.64B
19 SHOTW Safety Shot, Inc. Consumer Defensive 58.48%
20 KVUE Kenvue Inc. Consumer Defensive 58.13% $33.21B
21 TPB Turning Point Brands, Inc. Consumer Defensive 57.08% $1.37B
22 CVSA Covista Inc. Consumer Defensive 56.86% $4.06B
23 ATGE Adtalem Global Education Inc Consumer Defensive 56.86% $3.40B
24 RYET Ruanyun Edai Technology Inc. Consumer Defensive 56.73% $0.04B
25 MNST Monster Beverage Corporation Consumer Defensive 55.85% $73.61B
26 EDU New Oriental Education & Technology Group Inc. Consumer Defensive 55.45% $8.97B
27 COUR Coursera, Inc. Consumer Defensive 54.57% $1.08B
28 APEI American Public Education, Inc. Consumer Defensive 54.22% $1.10B
29 KDP Keurig Dr Pepper Inc. Consumer Defensive 54.20% $35.92B
30 PEP PepsiCo, Inc. Consumer Defensive 54.15% $211.74B
31 GROV Grove Collaborative Holdings, Inc. Consumer Defensive 53.69% $0.05B
32 TAL TAL Education Group Consumer Defensive 53.34% $7.28B
33 TWG Top Wealth Group Holding Limited Consumer Defensive 52.80% $0.08B
34 STZ Constellation Brands, Inc. Consumer Defensive 51.55% $27.22B
35 PG The Procter & Gamble Company Consumer Defensive 51.16% $330.75B
36 CELH Celsius Holdings, Inc. Consumer Defensive 50.39% $8.40B
37 FLO Flowers Foods, Inc. Consumer Defensive 48.87% $1.84B
38 UG United-Guardian, Inc. Consumer Defensive 48.75% $0.03B
39 SAM The Boston Beer Company, Inc. Consumer Defensive 48.48% $2.55B
40 ZVIA Zevia PBC Consumer Defensive 48.01% $0.08B
41 PFAI Pinnacle Food Group Limited Consumer Defensive 47.28% $0.05B
42 CLX The Clorox Company Consumer Defensive 45.23% $12.04B
43 CHD Church & Dwight Co., Inc. Consumer Defensive 44.73% $22.08B
44 DAO Youdao, Inc. Consumer Defensive 44.29% $1.26B
45 FARM Farmer Bros. Co. Consumer Defensive 43.51% $0.03B
46 CALM Cal-Maine Foods, Inc. Consumer Defensive 43.43% $3.65B
47 WAFU Wah Fu Education Group Limited Consumer Defensive 41.65% $0.01B
48 EPC Edgewell Personal Care Company Consumer Defensive 41.60% $1.08B
49 FRPT Freshpet, Inc. Consumer Defensive 40.80% $3.18B
50 OLLI Ollie's Bargain Outlet Holdings, Inc. Consumer Defensive 40.50% $5.37B
51 COKE Coca-Cola Consolidated, Inc. Consumer Defensive 39.74% $12.29B
52 ACU Acme United Corporation Consumer Defensive 39.39% $0.18B
53 LRN Stride, Inc. Consumer Defensive 39.24% $4.18B
54 HCWC Healthy Choice Wellness Corp. Consumer Defensive 39.20% $0.01B
55 SFM Sprouts Farmers Market, Inc. Consumer Defensive 38.80% $7.12B
56 SJM The J. M. Smucker Company Consumer Defensive 38.79% $10.21B
57 FTLF FitLife Brands, Inc. Consumer Defensive 38.61% $0.09B
58 LSF Laird Superfood, Inc. Consumer Defensive 37.91% $0.03B
59 MKC McCormick & Company, Incorporated Consumer Defensive 37.90% $13.97B
60 VITL Vital Farms, Inc. Consumer Defensive 37.62% $0.59B
61 MGPI MGP Ingredients, Inc. Consumer Defensive 37.18% $0.42B
62 FIZZ National Beverage Corp. Consumer Defensive 36.95% $3.08B
63 SPB Spectrum Brands Holdings, Inc. Consumer Defensive 36.74% $1.92B
64 COCO The Vita Coco Company, Inc. Consumer Defensive 36.50% $2.70B
65 DLTR Dollar Tree, Inc. Consumer Defensive 36.32% $20.49B
66 SMPL The Simply Good Foods Company Consumer Defensive 36.24% $1.12B
67 FCHL Fitness Champs Holdings Limited Consumer Defensive 36.10% $0.00B
68 KMB Kimberly-Clark Corporation Consumer Defensive 36.01% $32.06B
69 K Kellanova Consumer Defensive 35.65% $29.03B
70 TR Tootsie Roll Industries, Inc. Consumer Defensive 35.28% $3.15B
71 BRCC BRC Inc. Consumer Defensive 34.64% $0.11B
72 GIS General Mills, Inc. Consumer Defensive 34.55% $18.71B
73 NWL Newell Brands Inc. Consumer Defensive 33.76% $1.80B
74 HSY The Hershey Company Consumer Defensive 33.55% $38.25B
75 HNST The Honest Company, Inc. Consumer Defensive 33.33% $0.38B
76 KHC The Kraft Heinz Company Consumer Defensive 33.31% $26.02B
77 BRBR BellRing Brands, Inc. Consumer Defensive 33.26% $1.93B
78 TAP Molson Coors Beverage Company Consumer Defensive 32.78% $8.19B
79 VHUB VenHub Global, Inc. Consumer Defensive 32.47% $0.06B
80 CENT Central Garden & Pet Company Consumer Defensive 31.87% $2.39B
81 WYHG Wing Yip Food Holdings Group Limited Consumer Defensive 30.97% $0.02B
82 DG Dollar General Corporation Consumer Defensive 30.66% $27.33B
83 CPB The Campbell's Company Consumer Defensive 30.42% $6.23B
84 PRMB Primo Brands Corporation Consumer Defensive 30.32% $7.24B
85 GO Grocery Outlet Holding Corp. Consumer Defensive 30.27% $0.78B
86 RLX RLX Technology Inc. Consumer Defensive 29.90% $2.55B
87 NGVC Natural Grocers by Vitamin Cottage, Inc. Consumer Defensive 29.90% $0.63B
88 KLG WK Kellogg Co Consumer Defensive 29.69% $1.99B
89 JJSF J&J Snack Foods Corp. Consumer Defensive 29.68% $1.55B
90 POST Post Holdings, Inc. Consumer Defensive 28.68% $5.13B
91 VLGEA Village Super Market, Inc. Consumer Defensive 28.57% $0.63B
92 MDLZ Mondelez International, Inc. Consumer Defensive 28.38% $72.04B
93 LAUR Laureate Education, Inc. Consumer Defensive 28.33% $4.66B
94 TGT Target Corporation Consumer Defensive 27.93% $59.82B
95 ACI Albertsons Companies, Inc. Consumer Defensive 27.68% $8.66B
96 LWAY Lifeway Foods, Inc. Consumer Defensive 27.39% $0.40B
97 ORIS Oriental Rise Holdings Limited Consumer Defensive 26.18% $0.00B
98 SLSN Solesence, Inc. Consumer Defensive 25.88% $0.08B
99 CAG Conagra Brands, Inc. Consumer Defensive 25.86% $7.02B
100 INGR Ingredion Incorporated Consumer Defensive 25.32% $7.14B

How this ranking is built

Companies are ranked by gross margin as reported in their most recent annual filing with the SEC. Figures shown are in US dollars (or percent, as noted), rounded to two decimals.

  • Source: annual 10-K / 20-F filings from companies trading on US exchanges (NYSE, Nasdaq, AMEX).
  • Fiscal year: whichever annual period the company has most recently filed. Fiscal years don't always align with the calendar year, so the "as of FY" stamp above reflects the most common year across the table.
  • Filtered out: warrants, preferred shares, and duplicate listings that share a parent company's financials.
  • Update cadence: refreshed as companies file new annual reports (typically within 60–90 days of fiscal year end).

Not financial advice. This is a research tool, not a recommendation.