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New CFO named at Telefônica Brasil (NYSE: VIV) as predecessor moves to UK role

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Telefônica Brasil S.A. reported that its Board of Directors has appointed Rodrigo Rossi Monari as Chief Financial and Investor Relations Officer. His term will begin on April 2, 2026 and run until the first Board meeting after the 2028 Annual General Meeting.

Monari replaces David Melcon Sanchez‑Friera, who will step down on April 2, 2026 to assume new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK), a joint venture between Telefónica, S.A. and Liberty Global. The Board formally expressed appreciation for Sanchez‑Friera’s contributions through April 1, 2026.

As of April 2, 2026 the Company’s executive team will consist of CEO Christian Mauad Gebara, COO Alex Martins Salgado, General Secretary and Legal Officer Breno Rodrigo Pacheco de Oliveira, Strategy and Regulatory Officer Ricardo Guillermo Hobbs, and the new Chief Financial and Investor Relations Officer Rodrigo Rossi Monari.

Positive

  • None.

Negative

  • None.

Insights

CFO succession appears orderly and internal to the Telefónica group.

The Board has approved a planned transition where David Melcon Sanchez‑Friera leaves the Chief Financial and Investor Relations Officer role at Telefônica Brasil to become CFO of VMED O2 UK Limited, a joint venture linked to the same broader corporate group.

This move suggests a coordinated talent rotation rather than an abrupt departure, with Rodrigo Rossi Monari taking over as finance and investor relations head from April 2, 2026. The filing also reconfirms the broader officer lineup, indicating continuity in the rest of the senior management team.

Board meeting number 521st meeting Board of Directors meeting approving the CFO change
Board meeting date March 26, 2026 Date the Board approved the new CFO appointment
New CFO term start April 2, 2026 Commencement of Rodrigo Rossi Monari’s mandate
Outgoing CFO last day April 1, 2026 End of David Melcon Sanchez‑Friera’s tenure at Telefônica Brasil
Term end reference After AGM 2028 Officer terms run until first Board meeting after 2028 Annual General Meeting
Chief Financial and Investor Relations Officer financial
"to the position of Chief Financial and Investor Relations Officer of the Company"
Board of Directors financial
"MINUTES OF THE 521st MEETING OF THE BOARD OF DIRECTORS OF TELEFÔNICA BRASIL S.A."
The Board of Directors is a group of people chosen by a company's owners to help make big decisions and oversee how the company is run. They act like a team of advisors or managers, making sure the company stays on track and meets its goals. Their choices can influence the company's success and how it grows.
foreign private issuer regulatory
"FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16"
A foreign private issuer is a company organized outside the United States that meets tests showing it is primarily foreign-controlled and therefore qualifies for a different set of U.S. reporting rules. For investors, that means the company files less frequent or differently formatted disclosures with U.S. regulators and may follow home-country accounting and governance practices, so buying its stock is like dining at a well-reviewed restaurant that follows its home kitchen’s rules instead of the local menu — you get access but should check what standards apply.
Annual General Meeting financial
"after the Annual General Meeting of 2028"
Publicly Held Company regulatory
"TELEFÔNICA BRASIL S.A. Publicly Held Company"
Form 6-K: How Foreign Companies Report to the SEC →

 

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of March, 2026

Commission File Number: 001-14475

TELEFÔNICA BRASIL S.A.
(Exact name of registrant as specified in its charter)

 

TELEFONICA BRAZIL S.A.  
(Translation of registrant’s name into English)

 

Av. Eng° Luís Carlos Berrini, 1376 -  28º andar
São Paulo, S.P.
Federative Republic of Brazil
(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F

X

 

Form 40-F

 

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

Yes

 

 

No

X 

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

Yes

 

 

No

X 

 

 

 

 

 
 

 

 

TELEFÔNICA BRASIL S.A.

Publicly Held Company

CNPJ No. 02.558.157/0001-62

NIRE 35.3.0015881-4

 

MINUTES OF THE 521st MEETING OF THE BOARD OF DIRECTORS OF TELEFÔNICA BRASIL S.A. HELD ON MARCH 26, 2026

 

 

1.   DATE, TIME AND VENUE:  On the 26th (twenty sixth) day of March 2026, at 7:00 p.m. (São Paulo local time), held remotely, as provided for in Article 19, paragraph 1, of the Internal Regulations of the Board of Directors and the Technical and Consultant Committees ("Regulations") of Telefônica Brasil S.A. ("Company").

 

2.   CALL NOTICE AND ATTENDANCE: The call notice was waived, given the presence of all members of the Company's Board of Directors, who subscribe these minutes, pursuant to Article 15, paragraph 2, of the Company's Regulations. Also present was the Company's General Secretary and Legal Officer, Mr. Breno Rodrigo Pacheco de Oliveira, acting as Secretary of the Meeting.

 

3. PRESIDING BOARD: Eduardo Navarro de Carvalho – Chairman of the meeting; Breno Rodrigo Pacheco de Oliveira - Secretary of the Meeting.

 

4. AGENDA AND RESOLUTIONS: After examination and discussion of the matter set forth on the agenda, it was unanimously resolved by the members of the Board of Directors present as follows:

4.1. To appoint Mr. RODRIGO ROSSI MONARI, Brazilian citizen, married, business administrator, bearer of the ID No. 267389127-SSP/SP, enrolled with the CPF under No. 279.595.528-86, resident and domiciled in the City of São Paulo, State of São Paulo, with professional address at Avenida Engenheiro Luiz Carlos Berrini, 1376, 32nd floor, Cidade Monções, Zip Code 04.571- 936, City of São Paulo, State of São Paulo, to the position of Chief Financial and Investor Relations Officer of the Company, for a term of office commencing on April 2, 2026, and ending on the date of the first meeting of the Board of Directors to be held after the Annual General Meeting of 2028, in replacement of Mr. David Melcon Sanchez-Friera, who will no longer serve as the Company's Chief Financial and Investor Relations Officer as of April 2, 2026 due to the assumption of new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK), a joint venture between Telefónica, S.A. and Liberty Global, in the United Kingdom.

The Officer hereby appointed stated that he is not subject to any legal impediments to hold the respective office and that he is able to execute the statement of no legal impediment and to assume such duties, pursuant to Article 147 of Law No. 6,404/1976 and Article 2 of Annex K to CVM Resolution No. 80. Such Officer shall be invested in his office upon execution of the relevant term of office, to be recorded in the appropriate corporate book, and the statement of no legal impediment, for a term of office commencing on April 2, 2026.

 
 

 

TELEFÔNICA BRASIL S.A.

Publicly Held Company

CNPJ No. 02.558.157/0001-62

NIRE 35.3.0015881-4

 

MINUTES OF THE 521st MEETING OF THE BOARD OF DIRECTORS OF TELEFÔNICA BRASIL S.A. HELD ON MARCH 26, 2026

 

The Board of Directors hereby ratifies its highest esteem and distinguished consideration to Mr. David Melcon Sanchez-Friera, in recognition of his significant contributions and dedication throughout the period in which he served the Company, which will last up to the end of the day of April 1 2026, and wishes every success to the Company's new Chief Financial and Investor Relations Officer, Mr. Rodrigo Rossi Monari.

4.2. As a result of the appointment resolved upon at this meeting, the Company’s Board of Officers, as of April 2, 2026, shall be composed of the following members, all of whom shall serve a term of office ending on the date of the first meeting of the Board of Directors to be held after the Annual General Meeting of 2028:

(i) Christian Mauad Gebara – Chief Executive Officer;
(ii) Alex Martins Salgado – Chief Operating Officer;
(iii) Breno Rodrigo Pacheco de Oliveira – General Secretary and Legal Officer;
(iv) Ricardo Guillermo Hobbs – Strategy and Regulatory Officer;
(v) Rodrigo Rossi Monari – Chief Financial and Investor Relations Officer.

5.        CLOSING: There being no further business to discuss, the Chairman of the Board of Directors adjourned the meeting, and these minutes were drawn up. São Paulo, March 26, 2026. (aa) Eduardo Navarro de Carvalho – Chairman of the Board of Directors; Andrea Capelo Pinheiro; Cesar Mascaraque Alonso; Christian Mauad Gebara; Cristina Presz Palmaka de Luca; Denise Soares dos Santos; Gregorio Martínez Garrido; Ignácio Maria Moreno Martínez; Jordi Gual Solé; Marc Xirau Trias; and Solange Sobral Targa. Secretary of the Meeting: Breno Rodrigo Pacheco de Oliveira.

 

I hereby certify that these minutes are a faithful copy of the minutes of the 521st Meeting of the Board of Directors of Telefônica Brasil S.A., held on March 26, 2026, drawn up in the Company´s book. This is a free English translation.

 

_______________________________

Breno Rodrigo Pacheco de Oliveira

Secretary of the Meeting

 

 

 
 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

 

TELEFÔNICA BRASIL S.A.

Date:

March 30, 2026

 

By:

/s/ João Pedro Carneiro

 

 

 

 

Name:

 João Pedro Carneiro

 

 

 

 

Title:

Investor Relations Director

 

 

 

 

 

Source: View Original Filing on SEC EDGAR

FAQ

What leadership change did Telefônica Brasil (VIV) announce in this Form 6-K?

Telefônica Brasil announced that Rodrigo Rossi Monari will become Chief Financial and Investor Relations Officer on 2 April 2026, replacing David Melcon Sanchez‑Friera. The Board formally approved this change and updated the composition of the Company’s executive officers.

When does the new Telefônica Brasil (VIV) CFO’s term begin and end?

Rodrigo Rossi Monari’s term as Chief Financial and Investor Relations Officer begins on 2 April 2026. It will run until the first meeting of the Board of Directors held after the Company’s Annual General Meeting scheduled for 2028, aligning his mandate with other officers.

What will the outgoing Telefônica Brasil (VIV) CFO do after leaving his role?

Outgoing Chief Financial and Investor Relations Officer David Melcon Sanchez‑Friera will leave the position on 2 April 2026 to assume new responsibilities as Chief Financial Officer at VMED O2 UK Limited, the Virgin Media O2 UK joint venture between Telefónica, S.A. and Liberty Global.

How will Telefônica Brasil’s (VIV) executive team be structured after 2 April 2026?

From 2 April 2026, Telefônica Brasil’s executive team will include Christian Mauad Gebara as CEO, Alex Martins Salgado as COO, Breno Rodrigo Pacheco de Oliveira as General Secretary and Legal Officer, Ricardo Guillermo Hobbs as Strategy and Regulatory Officer, and Rodrigo Rossi Monari as CFO and Investor Relations Officer.

Did Telefônica Brasil’s Board express any view on the outgoing CFO’s tenure?

The Board recorded formal recognition of David Melcon Sanchez‑Friera’s significant contributions and dedication during his service, which continues through 1 April 2026. It also extended best wishes for the success of incoming Chief Financial and Investor Relations Officer Rodrigo Rossi Monari.