Unity (NYSE: U) CEO logs automatic share sale to cover RSU taxes
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Unity Software Inc. CEO and President Matthew S. Bromberg reported an automatic sale of 138,993 shares of common stock at a weighted average price of $27.18 per share. The sale was executed solely to cover tax withholding obligations from vesting restricted stock units and was not a discretionary trade. Following this transaction, he directly holds 1,557,514 shares.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 138,993 shares ($3,777,830)
Net Sell
1 txn
Insider
Bromberg Matthew S
Role
CEO and President
Sold
138,993 shs ($3.78M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 138,993 | $27.18 | $3.78M |
Holdings After Transaction:
Common Stock — 1,557,514 shares (Direct, null)
Footnotes (1)
- Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $26.66 to $27.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Key Figures
Shares sold: 138,993 shares
Weighted average sale price: $27.18 per share
Sale price range: $26.66–$27.64 per share
+1 more
4 metrics
Shares sold
138,993 shares
Automatic sale on 2026-05-26 to cover tax withholding
Weighted average sale price
$27.18 per share
Common stock sale associated with RSU vesting
Sale price range
$26.66–$27.64 per share
Multiple transactions within this range
Shares held after transaction
1,557,514 shares
Direct ownership following reported sale
Key Terms
restricted stock units, sell to cover, weighted average price, discretionary trade
4 terms
restricted stock units financial
"in connection with the vesting of restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
sell to cover financial
"to be funded by a "sell to cover" and does not represent"
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
discretionary trade financial
"and does not represent a discretionary trade by the Reporting Person"
FAQ
What did Unity (U) CEO Matthew Bromberg report in this Form 4?
Matthew S. Bromberg reported selling 138,993 Unity common shares. The sale was an automatic “sell to cover” transaction to fund tax withholding on vesting restricted stock units, rather than a discretionary decision to reduce his investment position.