STOCK TITAN

Jeff Green (TTD) reports 105,818-share gift and option expiration in Form 4

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. President and CEO Jeff Green reported non-market transactions in Class A Common Stock. On May 15, 2026, he made bona fide gifts totaling 105,818 shares, including 52,909 shares transferred to a trust he controls and 52,909 shares from his direct holdings, leaving 603,008 shares held directly. An employee stock option for 1,330 shares at an exercise price of $82.388 per share expired on its April 29, 2026 expiration date, with no remaining balance from that grant. He also reports indirect holdings through a limited partnership and foundation.

Positive

  • None.

Negative

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Insider Green Jeffrey Terry
Role President and CEO
Type Security Shares Price Value
Gift Class A Common Stock 52,909 $0.00 --
Gift Class A Common Stock 52,909 $0.00 --
E Employee Stock Option Exercise (Right to Buy) 1,330 $0.00 --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 603,008 shares (Direct, null); Class A Common Stock — 84,638 shares (Indirect, See Footnote); Employee Stock Option Exercise (Right to Buy) — 0 shares (Direct, null)
Footnotes (1)
  1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. This option was previously reported as covering 133 shares at an exercise price of $823.88 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. The option was granted on April 29, 2021, with a Vesting Commencement Date ("VCD") of December 29, 2024. One-fourth (1/4th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Total shares gifted 105,818 shares Bona fide gifts of Class A Common Stock on May 15, 2026
Gift to trust 52,909 shares Transfer from reporting person to a trust he controls
Direct gift 52,909 shares Bona fide gift from direct holdings on May 15, 2026
Direct holdings after gifts 603,008 shares Class A Common Stock held directly following May 15, 2026 gifts
Expired stock option 1,330 shares at $82.388 Employee stock option expiration on April 29, 2026
bona fide gift financial
"transaction_code_description: "Bona fide gift" for Class A Common Stock transfers"
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
Employee Stock Option financial
"security_title: "Employee Stock Option Exercise (Right to Buy)""
An employee stock option is a promise that lets a worker buy company shares later at a predetermined price, often after they stay for a certain period or meet performance goals — think of it like a coupon that locks in today's price for a future purchase. It matters to investors because options align employees’ incentives with company performance, can increase the number of shares outstanding (dilution) when exercised, and represent a compensation cost that affects reported profits and shareholder value.
10-for-1 stock split financial
"adjusted to reflect a 10-for-1 stock split effective June 16, 2021"
Vesting Commencement Date financial
"with a Vesting Commencement Date ("VCD") of December 29, 2024"
The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.
Limited Partnership financial
"Represents securities held by Limited Partnership in indirect holdings entry"
A limited partnership is a legal business structure with two types of partners: at least one general partner who runs the business and bears full legal responsibility, and one or more limited partners who contribute money, share profits, and have liability capped at their investment. For investors, it matters because it separates control from financial exposure — like putting money into a store without managing it — and affects how returns, risks, taxes and transferability of ownership are handled.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Green Jeffrey Terry

(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CALIFORNIA 93001

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
President and CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/29/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/15/2026G52,909(1)D$0603,008D
Class A Common Stock05/15/2026G52,909(1)A$084,638ISee Footnote(2)
Class A Common Stock920,901ISee Footnote(3)
Class A Common Stock6,000,000IBy Limited Partnership
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option Exercise (Right to Buy)$82.388(4)04/29/2026E1,330 (5)04/29/2026Class A Common Stock1,330$00(4)D
Explanation of Responses:
1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
2. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
3. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
4. This option was previously reported as covering 133 shares at an exercise price of $823.88 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
5. The option was granted on April 29, 2021, with a Vesting Commencement Date ("VCD") of December 29, 2024. One-fourth (1/4th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green05/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did TTD CEO Jeff Green report in this Form 4?

Jeff Green reported bona fide gifts of 105,818 Class A shares and the expiration of a stock option for 1,330 shares. These are non-market transactions and do not reflect open-market buying or selling activity.

How many Trade Desk (TTD) shares did Jeff Green gift and to whom?

Jeff Green gifted 105,818 Class A shares on May 15, 2026. Footnotes state 52,909 shares were transferred to a trust he controls, with investment and voting power, and 52,909 shares were gifted from his direct holdings.

What are Jeff Green’s direct Trade Desk (TTD) holdings after these transactions?

After the reported gift transactions, Jeff Green directly holds 603,008 Class A shares. Additional indirect holdings are reported through a trust, a family foundation, and a limited partnership, where he has investment and voting control according to the footnotes.

What happened to Jeff Green’s employee stock option in this TTD filing?

An employee stock option covering 1,330 shares of Class A Common Stock at an exercise price of $82.388 per share expired on April 29, 2026. The position now shows zero shares remaining from that specific option grant.

How are Jeff Green’s indirect Trade Desk (TTD) holdings structured?

Indirect holdings are reported through the Jeff Green Trust, the Jeff T. Green Family Foundation, and a limited partnership. Footnotes state he has investment and voting control over these entities and may be deemed to beneficially own their Class A share positions.