Taboola (NASDAQ: TBLA) awards 581,226 RSUs to chief people officer

Rhea-AI Filing Summary

Sundjaja Kristy reported acquisition or exercise transactions in this Form 4 filing.

Taboola.com Ltd. reported that Chief People Officer Kristy Sundjaja received a grant of 581,226 Restricted Share Units (RSUs) of ordinary shares at a reference price of $3.44 per share. These new RSUs vest in equal quarterly installments through 2030, contingent on continued service. After this award, Sundjaja directly holds 1,582,236 ordinary shares and RSUs in total, including previously granted RSUs that vest quarterly through 2027, 2028, and 2029 and 464,674 already issued ordinary shares.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Sundjaja Kristy

Role Chief People Officer

Type	Security	Shares	Price	Value
Grant/Award	Ordinary Shares	581,226	$3.44	$2.00M

Holdings After Transaction: Ordinary Shares — 1,582,236 shares (Direct)

Footnotes (1)

1. Consists of Restricted Share Units ("RSUs") granted pursuant to the Issuer's 2021 Share Incentive Plan. The RSUs shall vest in equal quarterly installments through 2030, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement. Includes 464,674 ordinary shares. Includes 82,738 RSUs which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement. Includes 144,447 RSUs which shall vest in equal quarterly installments through 2028, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement. Includes 309,151 RSUs which shall vest in equal quarterly installments through 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sundjaja Kristy

(Last) (First) (Middle)

16 MADISON SQ W 7TH FL

(Street)

NEW YORK NY 10010

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/27/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	02/27/2026		A		581,226(1)	A	$3.44	1,582,236(2)(3)(4)(5)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of Restricted Share Units ("RSUs") granted pursuant to the Issuer's 2021 Share Incentive Plan. The RSUs shall vest in equal quarterly installments through 2030, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

2. Includes 464,674 ordinary shares.

3. Includes 82,738 RSUs which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

4. Includes 144,447 RSUs which shall vest in equal quarterly installments through 2028, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

5. Includes 309,151 RSUs which shall vest in equal quarterly installments through 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

Remarks:

	/s/ John Ferrantino, Attorney-in-fact	03/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Taboola (TBLA) disclose for Kristy Sundjaja?

Taboola disclosed that Chief People Officer Kristy Sundjaja received a grant of 581,226 RSUs at $3.44 per share. The award increases her total direct holdings to 1,582,236 ordinary shares and RSUs combined, reflecting ongoing equity-based compensation tied to continued service.

How do the 581,226 new RSUs for Taboola’s CPO vest over time?

The 581,226 new RSUs vest in equal quarterly installments through 2030, subject to Kristy Sundjaja continuing to provide services. Each RSU converts into one ordinary share upon vesting and settlement, spreading potential share delivery over several years of employment.

What equity holdings does Kristy Sundjaja report after this Taboola Form 4?

After the grant, Kristy Sundjaja reports 1,582,236 ordinary shares and RSUs in total. This includes 464,674 ordinary shares plus multiple RSU tranches scheduled to vest quarterly through 2027, 2028, 2029, and 2030, all conditioned on continued service.

What earlier RSU grants to Taboola’s CPO are referenced in this filing?

The filing notes prior RSU grants of 82,738 units vesting quarterly through 2027, 144,447 units vesting through 2028, and 309,151 units vesting through 2029. Each RSU represents one ordinary share upon vesting and settlement, adding to long-term, service-based compensation.

Is the Kristy Sundjaja transaction a purchase or an award of Taboola shares?

The transaction is an equity award, not an open-market purchase or sale. It is coded as a grant or award acquisition (Form 4 code A), representing 581,226 RSUs granted under Taboola’s 2021 Share Incentive Plan, subject to multi-year vesting conditions.