Matt Ehrlichman (PRCH) reports 24.9M-share Porch Group stake

Rhea-AI Filing Summary

Porch Group, Inc. investor Matt Ehrlichman reports beneficial ownership of 24,997,826 shares of common stock, or about 21.8% of the outstanding shares as of April 29, 2026. This stake includes shares held directly, options, restricted stock units (RSUs), and shares held through West Equities, LLC.

The filing explains that 15,838,179 shares are held directly (including vested PRSUs), 1,892,203 shares are obtainable from currently exercisable options, 850,732 shares are tied to unvested RSUs, and 6,416,712 shares are held by West Equities, LLC over which he has sole voting and investment power. It also describes 3,114,417 performance-based RSUs excluded from beneficial ownership that vest only if multi‑year performance goals for relative total shareholder return, Adjusted EBITDA, and revenue are achieved. The company uses a sell-to-cover method for tax withholding on equity award settlements, so future tax-related sales may be executed on his behalf.

Key Figures

Beneficial ownership: 24,997,826 shares Ownership percentage: 21.8% Shares outstanding: 110,302,946 shares +5 more

8 metrics

Beneficial ownership 24,997,826 shares Shares of Porch Group common stock beneficially owned as of April 29, 2026

Ownership percentage 21.8% Percent of Porch Group common stock outstanding represented by Ehrlichman’s stake

Shares outstanding 110,302,946 shares Porch Group common shares outstanding as of April 29, 2026 used in ownership calculation

Direct holdings 15,838,179 shares Common stock held directly by Matt Ehrlichman, inclusive of vested PRSUs

Exercisable options 1,892,203 shares Shares obtainable upon exercise of currently exercisable options granted by the company

Unvested RSUs 850,732 shares Shares obtainable upon vesting and settlement of RSUs that do not vest within 60 days

West Equities, LLC holdings 6,416,712 shares Common stock held by West Equities, LLC over which Ehrlichman has sole voting and investment power

Excluded PRSUs total 3,114,417 PRSUs Performance-based RSUs excluded from reported beneficial ownership pending goal achievement

Key Terms

beneficially own, PRSUs, Relative Total Shareholder Return, Adjusted EBITDA, +2 more

6 terms

beneficially own financial

"As of the date hereof, Mr. Ehrlichman may be deemed to beneficially own 24,997,826 shares"

Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.

PRSUs financial

"The numbers reported in Items 7, 9, and 11 include 22,254,891 shares of Common Stock beneficially owned by Mr. Ehrlichman (inclusive of vested PRSUs)"

A PRSU is a type of employee equity award that turns into actual company shares only if preset performance goals are met over a specified time. Think of it like a prize that only pays out when a team hits agreed targets; investors watch PRSUs because they tie management pay to results, can increase the number of shares outstanding when paid, and therefore affect shareholder value and incentives.

Relative Total Shareholder Return financial

"873,335 PRSUs are subject to three performance goals (each weighted 33.3%): (i) Relative Total Shareholder Return ("rTSR") over a performance period"

Relative total shareholder return measures how much an investor’s gain from a company — including stock price changes and dividends — beats or lags a chosen benchmark or peer group over a set time. Think of it as a race: it shows whether the company outpaced rivals or the market, which helps investors and boards judge performance, compare returns fairly, and link results to pay or investment decisions.

Adjusted EBITDA financial

"Achievement for each metric will be independently determined based on the achievement of threshold, target and maximum of 50%, 100% and 200%, respectively, of the target PRSUs"

Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.

sell-to-cover method financial

"The Issuer has adopted the sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations"

Determination Date financial

"PRSUs shall vest as of the date the Compensation Committee certifies the achievement of the PRSU goals, which shall be the Determination Date"

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

(Amendment No. 10)

Porch Group, Inc.

(Name of Issuer)

Common Stock, par value $0.0001 per share

(Title of Class of Securities)

733245104

(CUSIP Number)

Matthew A. Ehrlichman
411 1st Avenue S., Suite 501,
Seattle, WA, 98104
206-947-2472

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

04/29/2026

(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

schemaVersion:

SCHEDULE 13D

CUSIP Number(s): 733245104

1

Name of reporting person

Ehrlichman Matt

2

Check the appropriate box if a member of a Group (See Instructions)

(a)
(b)

3

SEC use only

4

Source of funds (See Instructions)

PF

5

Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

6

Citizenship or place of organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

7	Sole Voting Power 24,997,826.00
8	Shared Voting Power 0.00
9	Sole Dispositive Power 24,997,826.00
10	Shared Dispositive Power 0.00

11

Aggregate amount beneficially owned by each reporting person

24,997,826.00

12

Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

13

Percent of class represented by amount in Row (11)

21.8 %

14

Type of Reporting Person (See Instructions)

IN, HC

Comment for Type of Reporting Person:

The numbers reported in Items 7, 9, and 11 include 22,254,891 shares of Common Stock beneficially owned by Mr. Ehrlichman (inclusive of vested PRSUs), options exercisable for 1,892,203 shares of Common Stock and 850,732 restricted stock units, none of which vest within 60 days. The percentage reported in Item 13 is calculated based on 110,302,946 shares outstanding as of April 29, 2026, plus 1,748,464 vested PRSUs, 1,892,203 options and 850,732 restricted stock units The number of Issuer shares outstanding excludes 18,312,208 shares held by Porch Reciprocal Exchange, an affiliate of the Issuer, which are considered treasury shares for GAAP accounting purposes and under Delaware law and are not considered outstanding for quorum and are not entitled to vote.

SCHEDULE 13D

Item 1.	Security and Issuer
(a)	Title of Class of Securities: Common Stock, par value $0.0001 per share
(b)	Name of Issuer: Porch Group, Inc.
(c)	Address of Issuer's Principal Executive Offices: 411 1st Avenue S., Suite 501, Seattle, WASHINGTON , 98104.
Item 1 Comment: This Amendment No. 10 to Schedule 13D ("Amendment No. 10") relates to the shares of Common Stock, par value $0.0001 per share ("Common Stock"), of Porch Group, Inc. (the "Issuer" or the "Company"). This Amendment No. 10 amends and supplements, as set forth below, the Schedule 13D filed by Mr. Ehrlichman on December 31, 2020 (the "Original Schedule 13D"), as amended by Amendment No. 1, filed by Mr. Ehrlichman on February 16, 2022, Amendment No. 2, filed by Mr. Ehrlichman on March 21, 2022, Amendment No. 3 filed by Mr. Ehrlichman on May 17, 2022, Amendment No. 4 filed by Mr. Ehrlichman on November 23, 2022, Amendment No. 5 filed by Mr. Ehrlichman on April 18, 2023, Amendment No. 6 filed by Mr. Ehrlichman on September 11, 2023, Amendment No. 7 filed by Mr. Ehrlichman on September 29, 2023, Amendment No. 8 filed by Mr. Ehrlichman on August 8, 2025, and Amendment No. 9 filed by Mr. Ehrlichman on March 20, 2026 (collectively, the "Schedule 13D"). All capitalized terms not otherwise defined herein have the meanings ascribed to such terms in the Schedule 13D. The Schedule 13D is amended and supplemented by adding the information contained herein, and only those items amended are reported herein.
Item 3.	Source and Amount of Funds or Other Consideration
	See Item 5(c) for a description of transactions. No transactions involved the payment of consideration (other than the provision of services).
Item 4.	Purpose of Transaction
	Other than as previously reported or reported below, Mr. Ehrlichman does not have any plan or proposal that would relate to or would results in (a) the acquisition by any person of additional securities of the Issuer, or the disposition of securities of the Issuer; (b) an extraordinary corporate transaction, such as a merger, reorganization or liquidation, involving the issuer or any of its subsidiaries; (c) a sale or transfer of a material amount of assets of the Issuer or of any of its subsidiaries; (d) any change in the present board of directors or management of the Issuer, including any plans or proposals to change the number or term of directors or to fill any existing vacancies on the board; (e) any material change in the present capitalization or dividend policy of the Issuer; (f) any other material change in the Issuer's business or corporate structure, including but not limited to, if the Issuer is a registered closed-end investment company, any plans or proposals to make any changes in its investment policy for which a vote is required by Section 13 of the Investment Company Act of 1940; (g) changes in the Issuer's charter, bylaws or instruments corresponding thereto or other actions which may impede the acquisition of control of the Issuer by any person; (h) causing a class of securities of the Issuer to be delisted from a national securities exchange or to cease to be authorized to be quoted in an inter-dealer quotation system of a registered national securities association; (i) a class of equity securities of the Issuer becoming eligible for termination of registration pursuant to Section 12(g)(4) of the Act; or (j) any action similar to any of those enumerated above. The Issuer has adopted the sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of equity awards. Accordingly, Mr. Ehrlichman anticipates that as his equity awards are settled, the Issuer will effect on his behalf certain sales-to-cover transactions, over which Mr. Ehrlichman will exercise no discretion.
Item 5.	Interest in Securities of the Issuer
(a)	As of the date hereof, Mr. Ehrlichman may be deemed to beneficially own 24,997,826 shares of Common Stock, representing approximately 21.8% of the shares of Common Stock outstanding.
(b)	Number of shares reported herein includes (i) 15,838,179 shares of Common Stock held directly by Mr. Ehrlichman (inclusive of vested PRSUs), (ii) 1,892,203 shares of Common Stock that are obtainable upon exercise of options granted to Mr. Ehrlichman by the Company, all of which are currently exercisable, (iii) 850,732 shares of Common Stock that are obtainable upon vesting and settlement of RSUs granted to Mr. Ehrlichman by the Company, none of which vest within 60 days, and (iv) 6,416,712 shares of Common Stock held by West Equities, LLC, over which Mr. Ehrlichman has sole voting and investment power. Mr. Ehrlichman's reported beneficial ownership excludes shares of Common Stock underlying 3,114,417 PRSUs granted to Mr. Ehrlichman, which will only be issued to Mr. Ehrlichman upon satisfaction of the following performance conditions: 1,562,017 PRSUs are subject to three performance goals (each weighted 33.3%): (i) Total Shareholder Return ("TSR") using a 60-trading day VWAP for Porch relative to a 60-trading day closing average for companies in the S&P SmallCap 600 Index over a three-year performance period ending December 31, 2026; (ii) Issuer's Adjusted EBITDA in 2026; and (iii) Issuer's Revenue in 2026. Achievement for each metric will be independently determined based on the achievement of threshold, target and maximum of 50%, 100% and 200%, respectively, of the target PRSUs, with linear interpolation in-between. 873,335 PRSUs are subject to three performance goals (each weighted 33.3%): (i) Relative Total Shareholder Return ("rTSR") over a performance period beginning on April 1, 2025 and ending on December 31, 2027; (ii) Adjusted EBITDA in the year ending December 31, 2027 compared to specified performance goals; and (iii) Revenue in the year ending December 31, 2027 compared to specified performance goals. The performance goals and actual results for the 2025 PRSUs may be further adjusted based on an objective adjustment policy approved by the Compensation Committee. The payout for each performance metric will be independently determined based on the achievement of threshold, target and maximum of 50%, 100% and 200%, respectively, of the target PRSUs, with linear interpolation in-between. For the rTSR PRSUs, no payout will be earned above 100% unless the Company achieves a positive absolute total stockholder return over the applicable performance period. The Adjusted EBITDA PRSUs and rTSR PRSUs have additional performance goals, with independently determined payouts for each metric at 350% and 500% of the target PRSUs, with no linear interpolation above the 200% payout. The PRSUs will vest as of the earlier of April 4, 2028 and the date that the PRSU achievement is determined by the Compensation Committee. The remaining 679,065 PRSUs are subject to three performance goals (each weighted 33.3%): (i) Relative Total Shareholder Return ("rTSR") over a performance period beginning on April 1, 2026 and ending on December 31, 2028; (ii) Adjusted EBITDA in the year ending December 31, 2028 compared to specified performance goals; and (iii) Revenue in the year ending December 31, 2028 compared to specified performance goals. The performance goals and actual results for the 2026 PRSUs may be further adjusted based on an objective adjustment policy approved by the Compensation Committee. The payout for each performance metric will be independently determined based on the achievement of threshold, target, and maximum of 50%, 100% and 200%, respectively, of the target PRSUs, with straight-line interpolation in-between. For the rTSR PRSUs, no payout will be earned above 100% unless the Company achieves a positive absolute total stockholder return over the applicable performance period. PRSUs shall vest as of the date the Compensation Committee certifies the achievement of the PRSU goals, which shall be the Determination Date, and the Holder must be in continuous service through the Determination Date to vest in the award. Please refer to the Company's prior disclosures for additional details on the PRSUs excluded from Mr. Ehrlichman's reported beneficial ownership.
(c)	Exhibit 99.13 attached hereto and incorporated herein by reference sets forth all of Mr. Ehrlichman's transactions in Issuer's securities that have occurred since March 20, 2026. Other than as set forth herein, no transactions in the Issuer's securities have been effected by Mr. Ehrlichman during the past 60 days.
Item 6.	Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer
	Item 4 of this Amendment No. 10 is incorporated herein by reference.
Item 7.	Material to be Filed as Exhibits.
	Exhibit 99.13 List of Mr. Ehrlichman's transactions since March 20, 2026

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Ehrlichman Matt

Signature:	Matt Ehrlichman
Name/Title:	Matt Ehrlichman
Date:	04/29/2026

FAQ

How many Porch Group (PRCH) shares does Matt Ehrlichman currently beneficially own?

Matt Ehrlichman beneficially owns 24,997,826 shares of Porch Group common stock, representing approximately 21.8% of the outstanding shares. This total combines direct holdings, options, RSUs, and shares held through West Equities, LLC over which he has sole voting and investment power.

What portion of Porch Group (PRCH) is represented by Matt Ehrlichman’s stake?

His beneficial ownership represents about 21.8% of Porch Group’s common stock. This percentage is calculated using 110,302,946 shares outstanding as of April 29, 2026, plus vested PRSUs, options, and RSUs that can convert into additional shares under the defined terms.

How are Matt Ehrlichman’s Porch Group (PRCH) holdings structured?

His stake includes 15,838,179 shares held directly, 1,892,203 shares from currently exercisable options, 850,732 shares tied to RSUs, and 6,416,712 shares held by West Equities, LLC. He has sole voting and investment power over the West Equities, LLC holdings reported here.

Are all of Matt Ehrlichman’s Porch Group (PRCH) PRSUs included in his beneficial ownership?

No. The reported beneficial ownership excludes 3,114,417 PRSUs. These performance-based RSUs only convert into shares if specified multi-year performance goals for relative total shareholder return, Adjusted EBITDA, and revenue are met, and if he remains in continuous service through the determination dates.

What performance goals affect Matt Ehrlichman’s excluded Porch Group (PRCH) PRSUs?

The excluded PRSUs hinge on relative total shareholder return versus benchmarks, Adjusted EBITDA for specified years, and revenue targets for 2026, 2027, and 2028. Payout levels range from 50% to as high as 500% of target, depending on goal achievement and plan-specific caps.

How will tax obligations on Matt Ehrlichman’s Porch Group (PRCH) equity awards be handled?

Porch Group uses a sell-to-cover method for tax withholding on equity award settlements. As Mr. Ehrlichman’s awards settle, the company expects to execute sales on his behalf solely to cover withholding taxes, and he will not exercise discretion over those particular transactions.