Was Marc Crossman’s PLBY share sale a routine tax-withholding event?

Yes. Footnotes clarify the 104,035 PLBY shares sold were specifically to satisfy tax withholding obligations tied to the settlement of restricted stock units. This characterizes the transaction as a routine equity-compensation event, rather than a signal of changing confidence in the company’s prospects.

Playboy (PLBY) CFO Crossman sells 104K shares to cover RSU taxes

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Playboy, Inc. CFO & COO Marc Crossman reported a tax-related share sale. He sold 104,035 shares of common stock on March 25, 2026 at a weighted average price of $1.6614 per share. Footnotes explain the sale was made solely to cover tax withholding obligations tied to the settlement of previously granted restricted stock units, rather than a discretionary open-market liquidation. After the transaction, he held 769,759 shares directly and 19,608 shares indirectly through his wife.

Insights

Sale is tax-driven and routine, not a discretionary exit.

Marc Crossman, CFO & COO of Playboy, Inc., reported selling 104,035 common shares at a weighted average of $1.6614 on March 25, 2026. The filing specifies this was to cover tax withholding on settling restricted stock units, a common compensation-related event.

This makes the transaction closer in substance to a tax-withholding disposition, even though it is coded as an open-market sale. After the sale, Crossman still directly owns 769,759 shares and 19,608 shares indirectly via his wife, indicating a substantial remaining equity stake.

Because the sale is tied to RSU tax obligations rather than a voluntary reduction in exposure, it carries limited signaling value about management’s view of PLBY. It looks like routine administration of equity compensation rather than a thesis-changing insider move.

Insider Trade Summary

Net Seller: 104,035 shares ($172,844)

Net Sell 2 txns

Insider CROSSMAN MARC

Role CFO & COO

Sold 104,035 shs ($173K)

Type	Security	Shares	Price	Value
Sale	Common Stock	104,035	$1.6614	$173K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 769,759 shares (Direct); Common Stock — 19,608 shares (Indirect, By wife)

Footnotes (1)

Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.645 to $1.745, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Form 4 Insider Transactions: What Each Field Means →

03/27/2026 - 05:29 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

CROSSMAN MARC

(Last)

(First)

(Middle)

C/O PLAYBOY, INC.

10960 WILSHIRE BLVD, SUITE 2200

(Street)

LOS ANGELES

CALIFORNIA

90024

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/25/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/25/2026		S		104,035⁽¹⁾	D	$1.6614⁽²⁾	769,759	D
Common Stock								19,608	I	By wife

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.645 to $1.745, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Remarks:

	/s/ Christopher Riley, as Attorney-in-Fact	03/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Playboy (PLBY) disclose for CFO Marc Crossman?

Playboy reported that CFO & COO Marc Crossman sold 104,035 shares of common stock on March 25, 2026, at a weighted average price of $1.6614 per share, primarily to cover tax withholding obligations related to the settlement of restricted stock units.

Why did Playboy CFO Marc Crossman sell 104,035 PLBY shares?

The filing states Crossman’s 104,035-share sale was executed solely to cover his tax withholding obligations from the settlement of previously granted restricted stock units, making it a compensation-related, tax-driven sale rather than a discretionary decision to significantly reduce his PLBY equity exposure.

How many Playboy (PLBY) shares does Marc Crossman hold after this Form 4?

After the reported transaction, Marc Crossman holds 769,759 Playboy common shares directly. The Form 4 also shows an additional 19,608 shares held indirectly through his wife, providing investors with context on his continuing overall equity position in PLBY following the tax-related sale.

What price range did Marc Crossman receive for the sold PLBY shares?

The weighted average sale price reported is $1.6614 per PLBY share. The Form 4 notes that individual trades occurred in multiple transactions within a price range of $1.645 to $1.745, and detailed breakdowns are available from the company or the insider upon request.

Does this Playboy (PLBY) Form 4 indicate any derivative exercises by Marc Crossman?

No derivative exercises are reported in this Form 4. The key transaction is the sale of 104,035 PLBY common shares to cover tax withholding tied to restricted stock unit settlement, with no separate option or other derivative exercise entries disclosed in the transaction summary.