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Playboy (PLBY) director sells 30,279 shares in May open-market trades

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Playboy, Inc. director Tracey E. Edmonds reported a series of open-market sales of the company’s Common Stock. Across three transactions on May 22, 26 and 27, 2026, she sold a total of 30,279 shares at prices around $1.33 per share.

The reported sales were 3,888 shares at a weighted average price of $1.3353 on May 22, 18,198 shares at $1.33 on May 26, and 8,193 shares at $1.33 on May 27. After these trades, she directly holds 193,269 shares of Common Stock. Footnotes note that the prices are weighted averages from multiple trades in ranges between $1.33 and $1.34.

Positive

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Negative

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Insider Edmonds Tracey E
Role null
Sold 30,279 shs ($40K)
Type Security Shares Price Value
Sale Common Stock 8,193 $1.33 $11K
Sale Common Stock 18,198 $1.33 $24K
Sale Common Stock 3,888 $1.3353 $5K
Holdings After Transaction: Common Stock — 193,269 shares (Direct, null)
Footnotes (1)
  1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.33 to $1.34, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.33 to $1.335, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Total shares sold 30,279 shares Aggregate open-market sales in May 2026
Shares sold May 22, 2026 3,888 shares at $1.3353 Open-market sale of Common Stock
Shares sold May 26, 2026 18,198 shares at $1.33 Open-market sale of Common Stock
Shares sold May 27, 2026 8,193 shares at $1.33 Open-market sale of Common Stock
Post-transaction holdings 193,269 shares Shares directly owned after May 27, 2026 sale
Price range footnote F1 $1.33–$1.34 Range of individual trade prices for one sale date
Price range footnote F2 $1.33–$1.335 Range of individual trade prices for another sale date
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
""security_title": "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
non-derivative financial
""transaction_type": "non-derivative""
beneficially owned financial
"shares beneficially owned following reported transaction"
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Edmonds Tracey E
(Last)(First)(Middle)
C/O PLAYBOY, INC.
10960 WILSHIRE BLVD, SUITE 2200
(Street)
LOS ANGELES CALIFORNIA 90024
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/22/2026S3,888D$1.3353(1)219,660D
Common Stock05/26/2026S18,198D$1.33(2)201,462D
Common Stock05/27/2026S8,193D$1.33193,269D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.33 to $1.34, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.33 to $1.335, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Remarks:
/s/ Christopher Riley, as Attorney-in-Fact05/27/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Playboy (PLBY) report for Tracey E. Edmonds?

Playboy reported that director Tracey E. Edmonds sold 30,279 shares of Common Stock in three open-market transactions in May 2026 at prices around $1.33 per share, according to a Form 4 insider filing.

How many Playboy (PLBY) shares does Tracey E. Edmonds still hold after these sales?

After the reported transactions, Tracey E. Edmonds directly holds 193,269 shares of Playboy Common Stock. This figure comes from the Form 4 totals listed as shares beneficially owned following the most recent transaction on May 27, 2026.

On what dates did Tracey E. Edmonds sell Playboy (PLBY) shares?

The filing shows that Tracey E. Edmonds sold Playboy Common Stock on May 22, 2026, May 26, 2026, and May 27, 2026. All three transactions were reported as open-market sales of non-derivative Common Stock.

What prices did Tracey E. Edmonds receive for her Playboy (PLBY) share sales?

Reported weighted average prices were $1.3353 per share on May 22 and $1.33 per share on both May 26 and May 27. Footnotes explain each price reflects multiple trades within ranges between $1.33 and $1.34.

How many Playboy (PLBY) shares did Tracey E. Edmonds sell in each transaction?

According to the Form 4, Tracey E. Edmonds sold 3,888 shares on May 22, 18,198 shares on May 26, and 8,193 shares on May 27, 2026. All were non-derivative Common Stock open-market sales.

Were Tracey E. Edmonds’ Playboy (PLBY) stock sales single trades or multiple trades?

Footnotes state the reported prices are weighted average prices, meaning each transaction date involved multiple individual sales. The trades occurred within stated price ranges between $1.33 and $1.34 per share.