Was the On Holding (ONON) CEO’s share sale part of a Rule 10b5-1 plan?

Yes. The filing states that the CEO’s sales were effected under a Rule 10b5-1 trading plan adopted on May 30, 2025. Such pre-arranged plans schedule trades in advance, helping separate routine diversification from discretionary, market-timed selling decisions.

What price range applied to the On Holding (ONON) CEO’s share sales?

The Form 4 notes that the reported price is a weighted average, with individual trades executed between $31.7650 and $33.0900 per share. The CEO has committed to provide detailed breakdowns of shares sold at each price within this range upon request.

On Holding (NYSE: ONON) CEO sells 4,150 shares but retains 1.4M+

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

On Holding AG CEO Martin Hoffmann reported an open-market sale of 4,150 Class A Shares on March 30, 2026 at a weighted average price of $32.3072 per share. The trades were executed under a pre-arranged Rule 10b5-1 trading plan adopted on May 30, 2025. After this transaction, he directly holds 1,401,699 Class A Shares.

Insider Trade Summary 10b5-1

Net Seller: 4,150 shares ($134,075)

Net Sell 1 txn

Insider Hoffmann Martin

Role CEO

Sold 4,150 shs ($134K)

Type	Security	Shares	Price	Value
Sale	Class A Shares	4,150	$32.3072	$134K

Holdings After Transaction: Class A Shares — 1,401,699 shares (Direct)

Footnotes (1)

The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2025. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.7650 to $33.0900, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 4,150 shares Weighted average sale price: $32.3072 per share Post-transaction holdings: 1,401,699 shares +1 more

4 metrics

Shares sold 4,150 shares Class A Shares sold in open-market transaction

Weighted average sale price $32.3072 per share Average price for the reported sale on March 30, 2026

Post-transaction holdings 1,401,699 shares CEO’s direct Class A Share ownership after the sale

Trade price range $31.7650–$33.0900 per share Range of individual trade prices within reported transaction

Key Terms

Rule 10b5-1 trading plan, open-market sale, weighted average price

3 terms

Rule 10b5-1 trading plan regulatory

"The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

weighted average price financial

"The reported price is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Form 4 Insider Transactions: What Each Field Means →

03/31/2026 - 06:57 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hoffmann Martin

(Last)

(First)

(Middle)

C/O ON HOLDING AG

FORRLIBUCKSTRASSE 190

(Street)

ZURICH

8005

(City)

(State)

(Zip)

SWITZERLAND

(Country)

2. Issuer Name and Ticker or Trading Symbol
On Holding AG [ ONON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Shares	03/30/2026⁽¹⁾		S		4,150	D	$32.3072⁽²⁾	1,401,699	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2025.

2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.7650 to $33.0900, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Zlatina Iliev, Attorney-in-Fact	03/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did On Holding (ONON) report for CEO Martin Hoffmann?

On Holding reported that CEO Martin Hoffmann sold 4,150 Class A Shares in an open-market transaction. The sale occurred on March 30, 2026 at a weighted average price of $32.3072 per share, and was executed under a pre-arranged Rule 10b5-1 trading plan.

How many On Holding (ONON) shares did the CEO sell and at what price?

CEO Martin Hoffmann sold 4,150 Class A Shares of On Holding at a weighted average price of $32.3072. According to the footnotes, individual trades were completed in a price range between $31.7650 and $33.0900 per share during the reported transaction.

How many On Holding (ONON) shares does the CEO hold after this Form 4 sale?

Following the reported sale, CEO Martin Hoffmann directly holds 1,401,699 Class A Shares of On Holding. This figure is disclosed as his total direct ownership after the March 30, 2026 open-market transaction covered in the Form 4 filing.