Natures Sunshine (NATR) EVP sells 2,000 shares in open-market trades

Rhea-AI Filing Summary

Natures Sunshine Products executive Kevin R. Herbert, EVP & President, North America, sold a total of 2,000 Common Shares in open-market transactions on June 12, 2026. The shares were sold at prices of about $20.63 and $20.75 per share, and he remains a direct shareholder.

Insider Trade Summary

Net Seller: 2,000 shares ($41,364)

Net Sell 2 txns

Insider Herbert Kevin R.

Role EVP & President, North America

Sold 2,000 shs ($41K)

Type	Security	Shares	Price	Value
Sale	Common Shares	1,134	$20.63	$23K
Sale	Common Shares	866	$20.75	$18K

Holdings After Transaction: Common Shares — 49,732 shares (Direct, null)

Footnotes (1)

Key Figures

Total shares sold: 2,000 shares First sale block: 866 shares at $20.75/share Second sale block: 1,134 shares at $20.63/share

3 metrics

Total shares sold 2,000 shares Net open-market sales reported on June 12, 2026

First sale block 866 shares at $20.75/share Open-market sale of Common Shares on June 12, 2026

Second sale block 1,134 shares at $20.63/share Open-market sale of Common Shares on June 12, 2026

Key Terms

Form 4, open-market sale, non-derivative, Common Shares

4 terms

Form 4 regulatory

"His executive position makes his share transactions reportable on Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

open-market sale financial

"The Form 4 shows two open-market sale transactions on June 12, 2026"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

"Both entries are classified as non-derivative securities, meaning they are actual common stock"

Common Shares financial

"He sold a total of 2,000 Common Shares of Natures Sunshine Products"

Common shares are the basic units of ownership in a company that give holders a claim on profits and a right to vote on key matters, like electing the board. Think of them as membership cards in a club: they let you share in successes and losses, but in a bankruptcy or liquidation they are paid after creditors and preferred shareholders, so their value can swing more and matters for assessing risk and potential return.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 06/15/2026 - 06:04 PM Accepted by SEC EDGAR 06/15/2026 - 06:04 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herbert Kevin R.

(Last) (First) (Middle)

2901 WEST BLUEGRASS BLVD.

(Street)

LEHI UTAH 84043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
NATURES SUNSHINE PRODUCTS INC [ NATR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP & President, North America

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Shares	06/12/2026		S		1,134	D	$20.63	49,732	D
Common Shares	06/12/2026		S		866	D	$20.75	48,866	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	Nathan G. Brower as attorney-in-fact for Kevin R. Herbert	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider activity did NATR executive Kevin R. Herbert report?

Kevin R. Herbert reported selling 2,000 Common Shares of Natures Sunshine Products. The Form 4 shows two open-market sale transactions on June 12, 2026, reflecting routine portfolio activity by the company’s EVP & President, North America.

How many NATR shares did Kevin R. Herbert sell and at what prices?

He sold a total of 2,000 Common Shares of Natures Sunshine Products. One sale covered 866 shares at $20.75 per share and another covered 1,134 shares at $20.63 per share in open-market transactions.

What type of securities did Kevin R. Herbert trade in this NATR filing?

The transactions involved Common Shares of Natures Sunshine Products. Both entries are classified as non-derivative securities, meaning they are actual common stock rather than options or other derivative instruments, and were executed as open-market sales.

What is Kevin R. Herbert’s role at Natures Sunshine Products (NATR)?

Kevin R. Herbert serves as EVP & President, North America at Natures Sunshine Products. His executive position makes his share transactions reportable on Form 4, providing transparency into trading by senior leadership in the company’s stock.

Were Kevin R. Herbert’s NATR share transactions classified as open-market sales?

Yes, both transactions are coded “S” for sale in open market or private transaction. The Form 4 labels each as an open-market sale of Common Shares at specified per-share prices on June 12, 2026.