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Record BJJLink usage as Mixed Martial Arts (NYSE: MMA) tops 216k Q1 check-ins

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Mixed Martial Arts Group Limited, doing business as MMA.INC, reported record activity on its BJJLink platform with 216,176 BJJ student check-ins in Q1 2026, up 105% from 105,580 in Q1 2025. Check-ins have risen from 34,578 in Q1 2023 to 69,392 in Q1 2024, 105,580 in Q1 2025 and 216,176 in Q1 2026, a 6.3x increase and an implied compound annual growth rate of about 84% over the period. Cumulatively, BJJLink has captured more than 1.4 million verified check-ins since inception. The company highlights that each check-in represents a verified unit of training activity, building a behavioural data layer that can support retention analysis, gamification, loyalty and rewards features, and future monetization tied to software subscriptions, payments, commerce and partner initiatives.

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Q1 2026 BJJLink check-ins 216,176 check-ins Recorded BJJ student check-ins in Q1 2026
Q1 2025 BJJLink check-ins 105,580 check-ins Prior-year Q1 BJJ student check-ins
Year-on-year growth Q1 2026 105% increase Growth in BJJLink check-ins vs Q1 2025
Three-year growth multiple 6.3x Increase in check-ins from Q1 2023 to Q1 2026
Implied three-year CAGR ≈84% CAGR Compound annual growth rate in check-ins since Q1 2023
Cumulative check-ins Over 1.4 million Total verified BJJLink check-ins since inception
Active students 75,000+ students Active students across MMA.INC ecosystem assets
Global footprint 22 countries Countries covered across MMA.INC platform assets
behavioural data financial
"Training activity is being converted into high-value behavioural data across the platform"
gamification financial
"check-in data supports retention, gamification, rewards and monetization"
Gamification is the use of game-like features — points, levels, badges, leaderboards or rewards — in non-game products and services to boost user engagement and encourage repeat actions. For investors, it matters because these techniques can quickly grow active users, increase time spent and lift sales or subscription revenue, but they also can mask weak fundamentals or invite regulatory and reputational risk if incentives push harmful or misleading behavior.
loyalty and rewards framework financial
"The Company’s previously announced loyalty and rewards framework is fundamentally dependent"
train-to-earn financial
"including “train-to-earn” style mechanics over time"
A train-to-earn program rewards people for completing education, training, or exercise activities—often by giving cash, credits, points, or digital tokens—so participation converts effort into measurable economic value. For investors, these programs matter because they can boost user engagement, create new revenue streams or liabilities, and affect growth or costs in businesses that sell learning, fitness, or workforce services; think of it like a loyalty program that pays customers for showing up and improving.
forward-looking statements regulatory
"This press release contains forward-looking statements"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of April 2026

 

Commission File Number 001-41978

 

MIXED MARTIAL ARTS GROUP LIMITED

(Translation of registrant’s name into English)

 

Level 1, Suite 1, 29-33 The Corso

Manly, New South Wales 2095

+61 1800 151 865

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

☒ Form 20-F   ☐ Form 40-F

 

 

 

 

 

 

MIXED MARTIAL ARTS GROUP LIMITED

 

EXPLANATORY NOTE

 

On April 23, 2026, the Company issued a press release titled “NYSE: MMA Reports Record Q1 BJJLink Activity As Student Check-ins Surpass 1.42 million Since Inception”. A copy of the press release is furnished as Exhibit 99.1 hereto.

 

Exhibit Index

 

Exhibit
No.
  Description
99.1   Press Release dated April 23, 2026

 

 

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  MIXED MARTIAL ARTS GROUP LIMITED
   
Date: April 23, 2026 By: /s/ Nick Langton
  Name: Nick Langton
  Title: Founder and Chief Executive Officer

 

 

 

 

 

 

Exhibit 99.1

 

 

FOR IMMEDIATE RELEASE

 

NYSE: MMA Reports Record Q1 BJJLink Activity As Student Check-ins Surpass 1.42 million Since Inception

 

Highlights

 

  216,176 BJJ student check-ins in Q1 2026, up 105% year-on-year
  Check-ins grew 6.3x since Q1 2023 (~84% CAGR), reaching 216,176 in Q1 2026
  Over 1.42 million cumulative student check-ins since inception
  Training activity is being converted into high-value behavioural data across the platform
  Check-in data supports retention, gamification, rewards and monetization

 

New York, NY – APRIL 23, 2026 – Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry today reported record student training activity across its BJJLink platform, with 216,176 BJJ student check-ins recorded in Q1 2026, up 105% from 105,580 in Q1 2025.

 

BJJLink student check-ins have increased sharply over the past three years, rising from 34,578 in Q1 2023 to 69,392 in Q1 2024, 105,580 in Q1 2025 and 216,176 in Q1 2026. This represents 6.3x growth over the period and an implied compound annual growth rate of approximately 84%. In aggregate, BJJLink has now captured more than 1.4 million verified check-ins since inception, underscoring the rapid accumulation of real world participation data across the MMA.INC platform.

 

This acceleration reflects more than platform growth. It demonstrates MMA.INC’s increasing ability to digitize real world participation across a historically analogue training environment.

 

Each check-in represents a verified unit of training activity. Captured at scale, this data gives MMA.INC a powerful behavioural intelligence layer across its global academy network, enabling the Company to measure training frequency, retention patterns and user progression, while supporting more effective engagement strategies and improved customer lifetime value outcomes.

 

Importantly, this check-in data also creates a direct foundation for monetization. As participation data becomes richer and more structured, MMA.INC is better positioned to deploy features and commercial models that increase training frequency, improve retention and drive incremental monetization across software subscriptions, embedded payments, commerce, promotions and partner-led initiatives.

 

The Company’s previously announced loyalty and rewards framework is fundamentally dependent on capturing and verifying real world participation at scale. The rapid growth in BJJLink check-ins represents the growth of this data layer, providing a measurable and auditable record of user activity that can underpin rewards, incentives and participation-linked monetization across the ecosystem.

 

 

 

 

Within this framework, check-ins function as the core behavioural input supporting gamification features such as streaks, rankings and achievement systems, while also enabling the future introduction of participation-based rewards, including “train-to-earn” style mechanics over time.

 

Nick Langton, Founder and CEO of MMA.INC, said:

 

“What this data shows is that we are capturing real participation at meaningful scale across the ecosystem. Every check-in is a verified signal of engagement, and that creates real strategic value. It allows us to better understand retention and behaviour, strengthen how we engage users, and build the data foundation required to support the loyalty and rewards initiatives we have previously outlined. Over time, that gives us a much stronger ability to connect participation directly with monetization.”

 

By digitising participation across its global academy network, MMA.INC is positioning itself to convert passive fans into active participants, deepen engagement at the gym level and build a more valuable, data-driven ecosystem spanning participation, payments, loyalty and rewards.

 

As BJJLink adoption continues to expand, the Company expects continued growth in both recorded activity and engagement intensity, further strengthening the data infrastructure underpinning its broader ecosystem strategy.

 

About Mixed Martial Arts Group Limited

 

With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 22 countries across its various assets, MMA.INC continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders:

 

- A Global Platform: Operating across 22 countries, MMA.INC connects local gyms with global communities and customers in a single, connected network of value.
- Get Paid to Train: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged on chain and can be redeemed for real rewards.
- One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.

 

For more information, visit www.mma.inc

 

Disclaimer

 

As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.

 

The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.

  

Forward-Looking Statements

 

This press release contains forward-looking statements. Any statements contained herein regarding our strategy, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.INC platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

 

Media Contacts

 

Mixed Martial Arts Group Limited

E: andrew@mma.inc

 

 

 

FAQ

How large is the broader MMA.INC ecosystem described in the filing?

MMA.INC reports over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 22 countries. These figures span assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com.

Filing Exhibits & Attachments

2 documents