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  4. [Form 4] Macy's, Inc. Insider Trading Activity

Macy's (M) Bloomingdale’s CEO gets 48,674 RSUs and sells shares for taxes

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Macy's, Inc. executive Olivier Bron, CEO of Bloomingdale's, reported a mix of stock compensation and tax-related transactions. On March 26, 2026, he was granted 48,674 restricted stock units, each equal to one common share, vesting in four equal annual installments.

On the same date, a prior performance award from fiscal 2023–2025 settled into 11,035 common shares, including 1,024 dividend shares. To cover tax obligations from this vesting, Macy's withheld 406 shares and 4,712 shares were sold at a weighted average price of $17.9132 per share. Footnotes state these tax-related dispositions were not discretionary trades. After these moves, Bron directly held 11,219 common shares and 48,674 restricted stock units.

Positive

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Negative

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Insider Bron Olivier
Role CEO, Bloomingdale's
Sold 4,712 shs ($84K)
Type Security Shares Price Value
Sale Common Stock 4,712 $17.9132 $84K
Grant/Award Restricted Stock Units 48,674 $0.00 --
Grant/Award Common Stock 11,035 $0.00 --
Tax Withholding Common Stock 406 $18.49 $8K
Holdings After Transaction: Common Stock — 11,219 shares (Direct); Restricted Stock Units — 48,674 shares (Direct)
Footnotes (1)
  1. Settlement of performance restricted stock units granted November 1, 2023 following the 3-year (fiscal 2023 - 2025) performance period. Number includes 1,024 dividend shares accrued during the performance period. Withholding by Macy's, Inc. of 406 shares of common stock to satisfy reporting person's tax withholding obligation in connection with the vesting of performance restricted stock units and delivery of common stock on March 26, 2026 and does not represent a discretionary transaction by the reporting person. Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of performance restricted shares and does not represent a discretionary transaction by the reporting person. The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $17.8400 to $18.0450, inclusive. The reporting person undertakes to provide to Macy's, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to the Form 4. Each restricted stock unit represents the equivalent of one share of the Issuer's common stock. On March 26, 2026, the reporting person was granted 48,674 restricted stock units vesting in four equal installments beginning on the first anniversary of the grant date.
Tax-related share sale 4,712 shares at $17.9132 Shares sold to cover tax withholding obligations
Shares withheld for taxes 406 shares at $18.49 Withheld by Macy's to satisfy tax obligations
RSU grant 48,674 restricted stock units Granted March 26, 2026, vesting in four equal installments
Performance award settlement 11,035 common shares Settlement of performance RSUs from fiscal 2023–2025, including 1,024 dividend shares
Post-transaction common shares 11,219 shares Direct holdings after reported transactions
performance restricted stock units financial
"Settlement of performance restricted stock units granted November 1, 2023 following the 3-year performance period."
Performance restricted stock units (PRSUs) are promises to deliver company shares to employees or executives only if the business meets specific performance targets and any time-based holding rules. Think of them as a bonus that converts into stock only after set goals are reached, so investors watch PRSUs for two reasons: they can dilute existing shares if paid out, and they signal how closely management’s pay is tied to company performance.
tax withholding obligation financial
"shares of common stock to satisfy reporting person's tax withholding obligation in connection with the vesting"
weighted average price financial
"The price reported in Column 4 is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock unit financial
"Each restricted stock unit represents the equivalent of one share of the Issuer's common stock."
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Bron Olivier
(Last)(First)(Middle)
C/O MACY'S, INC.
151 WEST 34TH STREET
(Street)
NEW YORK NEW YORK 10001
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Macy's, Inc. [ M ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CEO, Bloomingdale's
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
03/26/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock03/26/2026A11,035(1)A$016,337D
Common Stock03/26/2026F406(2)D$18.4915,931D
Common Stock03/27/2026S4,712(3)D$17.9132(4)11,219D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(5)03/26/2026A48,674 (6) (6)Common Stock48,674$048,674D
Explanation of Responses:
1. Settlement of performance restricted stock units granted November 1, 2023 following the 3-year (fiscal 2023 - 2025) performance period. Number includes 1,024 dividend shares accrued during the performance period.
2. Withholding by Macy's, Inc. of 406 shares of common stock to satisfy reporting person's tax withholding obligation in connection with the vesting of performance restricted stock units and delivery of common stock on March 26, 2026 and does not represent a discretionary transaction by the reporting person.
3. Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of performance restricted shares and does not represent a discretionary transaction by the reporting person.
4. The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $17.8400 to $18.0450, inclusive. The reporting person undertakes to provide to Macy's, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to the Form 4.
5. Each restricted stock unit represents the equivalent of one share of the Issuer's common stock.
6. On March 26, 2026, the reporting person was granted 48,674 restricted stock units vesting in four equal installments beginning on the first anniversary of the grant date.
Remarks:
/s/ Steven R. Watts, as attorney-in-fact for Olivier Bron pursuant to a Power of Attorney03/30/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Macy's (M) executive Olivier Bron acquire in this Form 4 filing?

Olivier Bron received a grant of 48,674 restricted stock units, each equal to one Macy's common share. These units vest in four equal annual installments beginning on the first anniversary of the March 26, 2026 grant date.

Why did Olivier Bron sell Macy's (M) shares in this Form 4?

The filing shows 4,712 shares of Macy's common stock were sold at a weighted average of $17.9132 per share. Footnotes state these shares were sold solely to cover tax withholding obligations from vesting performance restricted shares and were not discretionary transactions.

How many Macy's (M) shares does Olivier Bron hold after these transactions?

After the reported transactions, Olivier Bron directly holds 11,219 shares of Macy's common stock. He also holds 48,674 restricted stock units, which represent the right to receive an equivalent number of common shares upon future vesting events.

What performance award vested for Olivier Bron in this Macy's (M) Form 4?

The filing describes settlement of performance restricted stock units granted on November 1, 2023 after a three-year performance period covering fiscal 2023–2025. This settlement delivered 11,035 shares of common stock, including 1,024 dividend shares accrued during the period.

How were taxes handled on Olivier Bron’s Macy's (M) share vesting?

To satisfy tax obligations from the vesting of performance restricted stock units, Macy's withheld 406 shares of common stock at $18.49 per share. Additionally, 4,712 shares were sold, with footnotes clarifying both actions were for taxes and not discretionary trades.

What does each restricted stock unit represent in this Macy's (M) filing?

Each restricted stock unit reported for Olivier Bron represents the equivalent of one share of Macy's common stock. When these units vest in the future, they are expected to be settled by delivering a corresponding number of common shares to the executive.