Etsy (ETSY) director Wilson sells 20,000 shares under Rule 10b5-1 plan

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ETSY INC director Frederick R. Wilson reported open-market sales of 20,000 shares of Etsy common stock. The trades occurred on May 22, 2026 at weighted average prices of $60.92, $61.95, and $62.64 per share across three separate transactions.

The filing notes these sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on February 20, 2026, indicating they were scheduled in advance. After these transactions, Wilson continues to hold a substantial remaining stake in Etsy according to the share balances reported in the filing.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares ($1,232,675)

Net Sell 3 txns

Insider WILSON FREDERICK R

Role null

Sold 20,000 shs ($1.23M)

Type	Security	Shares	Price	Value
Sale	Common Stock	9,311	$60.92	$567K
Sale	Common Stock	5,957	$61.95	$369K
Sale	Common Stock	4,732	$62.64	$296K

Holdings After Transaction: Common Stock — 492,018 shares (Direct, null)

Footnotes (1)

These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.34 to $61.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.34 to $62.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $62.35 to $63.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold total: 20,000 shares Transaction 1 size: 9,311 shares Transaction 2 size: 5,957 shares +5 more

8 metrics

Shares sold total 20,000 shares Aggregate open-market sales on May 22, 2026

Transaction 1 size 9,311 shares Open-market sale at $60.92 weighted average

Transaction 2 size 5,957 shares Open-market sale at $61.95 weighted average

Transaction 3 size 4,732 shares Open-market sale at $62.64 weighted average

Price range block 1 $60.34–$61.30 per share Weighted average price footnote F2

Price range block 2 $61.34–$62.33 per share Weighted average price footnote F3

Price range block 3 $62.35–$63.14 per share Weighted average price footnote F4

Net buy/sell direction -20,000 shares net-sell Transaction summary for this Form 4

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market sale, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action: open-market sale; transaction_code_description: Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

05/26/2026 - 04:30 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILSON FREDERICK R

(Last)

(First)

(Middle)

C/O UNION SQUARE VENTURES

915 BROADWAY, 19TH FLOOR

(Street)

NEW YORK

10010

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/22/2026		S⁽¹⁾		9,311	D	$60.92⁽²⁾	492,018	D
Common Stock	05/22/2026		S⁽¹⁾		5,957	D	$61.95⁽³⁾	486,061	D
Common Stock	05/22/2026		S⁽¹⁾		4,732	D	$62.64⁽⁴⁾	481,329	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.34 to $61.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.34 to $62.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $62.35 to $63.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Jennifer Card, Attorney-in-Fact	05/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Etsy (ETSY) director Frederick R. Wilson report?

Frederick R. Wilson reported selling 20,000 shares of Etsy common stock. The sales were split across three open-market transactions on May 22, 2026, at weighted average prices around the low $60s per share, as disclosed in the Form 4 filing.

At what prices did Frederick R. Wilson sell Etsy (ETSY) shares?

Wilson’s Etsy share sales occurred at weighted average prices of $60.92, $61.95, and $62.64. Footnotes state each line reflects multiple trades within ranges from $60.34 up to $63.14 per share, with full breakdowns available from the company upon request.

How many Etsy (ETSY) shares did Frederick R. Wilson sell in total?

The Form 4 shows Wilson sold a total of 20,000 Etsy common shares. These were executed as three separate open-market sale transactions on May 22, 2026, with transaction sizes of 9,311 shares, 5,957 shares, and 4,732 shares respectively.

Were Frederick R. Wilson’s Etsy (ETSY) stock sales under a Rule 10b5-1 plan?

Yes. The filing specifies the sales were made pursuant to a Rule 10b5-1 trading plan. That plan was adopted on February 20, 2026, meaning the trades were pre-scheduled rather than discretionary market-timing decisions by the director.

Does Frederick R. Wilson still hold Etsy (ETSY) shares after these sales?

Yes. The Form 4 reports that Wilson continues to hold a significant number of Etsy shares directly after the transactions. The filing lists updated share balances following each sale entry, indicating he retained a substantial equity position in the company.

What does a net-sell of 20,000 Etsy (ETSY) shares indicate in this Form 4?

The transaction summary shows a net-sell of 20,000 shares, reflecting only sales with no corresponding purchases. Because these trades were executed under a Rule 10b5-1 plan, they are characterized as routine, pre-planned portfolio activity rather than reactive trading.