Capital V LLC sells Viant Technology (DSP) Class A shares after unit conversion

Rhea-AI Filing Summary

Capital V LLC, a 10% owner of Viant Technology Inc. (DSP), reported a mix of option exercises and share sales. On March 17, 2026, it exercised 37,500 Class B Units of Viant Technology LLC, converting them into 37,500 shares of Class A common stock, while a corresponding 37,500 shares of Class B common stock were cancelled.

Across March 17–19, 2026, Capital V LLC then sold a total of 38,760 shares of Class A common stock in open‑market transactions at weighted average prices around the $11–$12 range, pursuant to a pre‑existing Rule 10b5‑1 trading plan. Following these trades, it reported no directly held Class A shares and 27,359,326 Class B Units outstanding.

Insider Trade Summary 10b5-1

Net Seller: 38,760 shares ($456,982)

Net Sell 6 txns

Insider Capital V LLC

Role 10% Owner

Sold 38,760 shs ($457K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	8,760	$11.4229	$100K
Sale	Class A Common Stock	15,000	$11.9986	$180K
Exercise	Class B Units	37,500	$0.00	--
Exercise	Class A Common Stock	37,500	$0.00	--
Disposition	Class B Common Stock	37,500	$0.00	--
Sale	Class A Common Stock	15,000	$11.7959	$177K

Holdings After Transaction: Class A Common Stock — 0 shares (Direct); Class B Units — 27,359,326 shares (Direct); Class B Common Stock — 27,359,326 shares (Direct)

Footnotes (1)

1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.59 to $12.23. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.675 to $12.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.10 to $11.855. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Capital V LLC

(Last) (First) (Middle)

C/O VIANT TECHNOLOGY INC.

2722 MICHELSON DRIVE, SUITE 100

(Street)

IRVINE CALIFORNIA 92612

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Viant Technology Inc. [ DSP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/17/2026		M(1)		37,500	A	$0(1)	38,760	D
Class B Common Stock	03/17/2026		D(2)		37,500	D	$0(2)	27,359,326	D
Class A Common Stock	03/17/2026		S(3)		15,000	D	$11.7959(4)	23,760	D
Class A Common Stock	03/18/2026		S(3)		15,000	D	$11.9986(5)	8,760	D
Class A Common Stock	03/19/2026		S(3)		8,760	D	$11.4229(6)	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Units	(1)	03/17/2026		M			37,500	(1)	(1)	Class A Common Stock	37,500	$0	27,359,326	D

Explanation of Responses:

1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.

2. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.

3. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.59 to $12.23. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.675 to $12.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.10 to $11.855. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Larry Madden, Attorney-in-Fact for Capital V LLC	03/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Capital V LLC report in its latest Form 4 for Viant Technology (DSP)?

Capital V LLC reported exercising derivative units and selling common shares. It converted 37,500 Class B Units into Class A common stock and sold 38,760 Class A shares in open‑market transactions under a Rule 10b5‑1 trading plan.

How many Viant Technology Class A shares did Capital V LLC sell in this Form 4?

Capital V LLC sold 38,760 Class A common shares. These sales occurred over March 17–19, 2026, in open‑market transactions at weighted average prices in the roughly $11 to $12 range, as detailed in the filing’s pricing footnotes.

What derivative securities did Capital V LLC exercise related to Viant Technology (DSP)?

Capital V LLC exercised 37,500 Class B Units of Viant Technology LLC. Each Class B Unit was exchangeable one‑for‑one into Class A common stock, and the corresponding 37,500 shares of Class B common stock were automatically cancelled upon this exchange.

Were Capital V LLC’s Viant Technology share sales made under a Rule 10b5-1 plan?

Yes, the sales were made under a Rule 10b5‑1 trading plan. A footnote states the shares were sold pursuant to a plan adopted on March 18, 2025 and amended on September 17, 2025, indicating the transactions were pre‑scheduled rather than opportunistic.

What is Capital V LLC’s remaining position after these Viant Technology transactions?

Capital V LLC reported no directly held Class A shares and 27,359,326 Class B Units. The Class B Units remain exchangeable on a one‑for‑one basis into Class A common stock, according to the filing’s description of the capital structure.

How were prices for Capital V LLC’s Viant Technology share sales determined?

The reported prices are weighted averages over multiple trades. Footnotes explain that sales on each date occurred in numerous transactions within stated price ranges, and Capital V LLC will provide detailed per‑trade information to the issuer, investors, or SEC staff on request.