Docusign (NASDAQ: DOCU) CRO trims stake with 6,000-share sale
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
DOCUSIGN, INC. Chief Revenue Officer Paula Hansen reported open-market sales of 6,000 shares of common stock on April 1, 2026. The transactions were executed under a pre-arranged Rule 10b5-1 trading plan, with sale prices ranging from about $45.85 to $48.00 per share. Following these sales, Hansen directly holds 79,233 shares of DocuSign common stock, indicating she retained a substantial equity position after the trades.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 6,000 shares ($281,027)
Net Sell
3 txns
Insider
Hansen Paula
Role
Chief Revenue Officer
Sold
6,000 shs ($281K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 2,692 | $46.21 | $124K |
| Sale | Common Stock | 3,108 | $47.31 | $147K |
| Sale | Common Stock | 200 | $47.95 | $10K |
Holdings After Transaction:
Common Stock — 82,541 shares (Direct)
Footnotes (1)
- The transaction was effected pursuant to a Rule 10b5-1 plan adopted by the Reporting Person. The shares were sold at prices ranging from $45.85 to $46.55. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price. The shares were sold at prices ranging from $46.87 to $47.70. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price. The shares were sold at prices ranging from $47.90 to $48.00. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 6,000 shares
First sale price: $46.21/share
Second sale price: $47.31/share
+3 more
6 metrics
Shares sold
6,000 shares
Total DOCUSIGN common stock sold on April 1, 2026
First sale price
$46.21/share
Weighted-average price for 2,692-share sale
Second sale price
$47.31/share
Weighted-average price for 3,108-share sale
Third sale price
$47.95/share
Price for 200-share sale
Post-sale holdings
79,233 shares
Shares of DOCUSIGN common stock held directly after transactions
Net share direction
-6,000 shares
Net-sell activity in transaction summary
Key Terms
Rule 10b5-1 plan, open-market sale, Common Stock, Form 4
4 terms
Rule 10b5-1 plan regulatory
"The transaction was effected pursuant to a Rule 10b5-1 plan adopted by the Reporting Person."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
open-market sale financial
"transaction_action: "open-market sale" for each common stock transaction."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"security_title: "Common Stock" for all reported transactions."
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"INSIDER FILING DATA (Form 4): structured insider transaction report."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did DOCUSIGN (DOCU) report for Paula Hansen?
DOCUSIGN reported that Chief Revenue Officer Paula Hansen sold 6,000 shares of common stock in open-market transactions on April 1, 2026. These sales were made under a pre-arranged Rule 10b5-1 trading plan and reflect planned diversification rather than a sudden discretionary move.