STOCK TITAN

Citizens (NYSE: CIA) CEO buys 50,000 shares, lifts direct stake

Filing Impact
(Neutral)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Citizens, Inc. President & CEO Jon Stenberg reported multiple equity transactions in Citizens, Inc. Class A common stock. He made an open-market purchase of 50,000 shares at $4.70 per share, bringing his direct holdings to 307,599 shares. Around the same time, he exercised 20,310 restricted stock units, which converted into the same number of Class A shares, while 4,946 shares were withheld to cover tax obligations. In addition to his direct position, 130,100 shares are held indirectly through his spouse. He also continues to hold restricted stock units covering 45,249 and 39,560 underlying shares that generally vest in three equal annual installments under the Citizens, Inc. Omnibus Incentive Plan.

Positive

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Insider Stenberg Jon
Role President & CEO
Bought 50,000 shs ($235K)
Type Security Shares Price Value
Purchase Citizens, Inc. Class A Common Stock 50,000 $4.70 $235K
Exercise Restricted Stock Units 20,310 $0.00 --
Exercise Citizens, Inc. Class A Common Stock 20,310 $0.00 --
Tax Withholding Citizens, Inc. Class A Common Stock 4,946 $4.58 $23K
holding Restricted Stock Units -- -- --
holding Restricted Stock Units -- -- --
holding Citizens, Inc. Class A Common Stock -- -- --
Holdings After Transaction: Citizens, Inc. Class A Common Stock — 307,599 shares (Direct); Restricted Stock Units — 20,309 shares (Direct); Citizens, Inc. Class A Common Stock — 130,100 shares (Indirect, Spouse)
Footnotes (1)
  1. On March 28, 2024, the reporting person was granted an award of RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2024 long-term incentive. The RSUs vest in three equal annual installments on the first anniversary of the date of the grant (March 28, 2025) and the second anniversary of the date of the grant (March 28, 2026) and the third anniversary of the date of the grant (March 28, 2027). Each restricted stock unit represents a contingent right to receive one share of Citizens, Inc. Class A common stock. On March 18, 2024, the reporting person was granted an award of restricted stock units, vesting in three equal annual installments on the first anniversary of the date of the grant (March 18, 2025) and the second anniversary of the date of the grant (March 18, 2026) and the third anniversary of the date of the grant (March 18, 2027). On March 31, 2025, the reporting person was granted an award of RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2025 long-term incentive. The RSUs vest in three equal annual installments on the first anniversary of the date of the grant (March 31, 2026) an dthe second anniversary of the date of the grant (March 31, 2027) and the third anniversary of the date of the grant (March 31, 2028).
Open-market purchase 50,000 shares at $4.70 Citizens Class A common stock, open-market transaction
Direct holdings after purchase 307,599 shares Citizens Class A common stock held directly by CEO
Indirect spouse holdings 130,100 shares Citizens Class A common stock held indirectly through spouse
RSUs exercised 20,310 units Converted into 20,310 Class A shares at $0.00 exercise price
Shares withheld for taxes 4,946 shares at $4.58 Tax-withholding disposition related to equity compensation
Outstanding RSU grant 1 45,249 underlying shares Restricted stock units, $0.00 exercise price, direct ownership
Outstanding RSU grant 2 39,560 underlying shares Restricted stock units, $0.00 exercise price, direct ownership
Restricted Stock Units financial
"The filing shows Jon Stenberg exercised 20,310 restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
open-market purchase financial
"He made an open-market purchase of 50,000 shares at $4.70 per share"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
tax-withholding disposition financial
"4,946 shares were withheld to cover tax obligations as a tax-withholding disposition"
A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.
Omnibus Incentive Plan financial
"RSUs were granted under the Citizens, Inc. Omnibus Incentive Plan for long-term incentive"
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
long-term incentive financial
"RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2024 long-term incentive"
Long-term incentive is a form of pay awarded to executives and key employees that vests over several years and is tied to company performance, often paid in stock or stock-linked awards. It matters to investors because it shapes management’s motivation and risk-taking, can dilute existing shares, and affects future cash flow and company governance—think of it as a multi-year performance bonus that aligns leaders’ rewards with shareholder returns.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Stenberg Jon

(Last)(First)(Middle)
11815 ALTERRA PARKWAY, SUITE 1500

(Street)
AUSTIN TEXAS 78758

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
CITIZENS, INC. [ CIA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President & CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
03/28/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Citizens, Inc. Class A Common Stock03/28/2026M20,310A(1)262,545D
Citizens, Inc. Class A Common Stock03/28/2026F4,946D$4.58257,599D
Citizens, Inc. Class A Common Stock03/30/2026P50,000A$4.7307,599D
Citizens, Inc. Class A Common Stock130,100ISpouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(2)03/28/2026M20,310 (1) (1)Class A Common Stock20,310$020,309D
Restricted Stock Units(2) (3) (3)Class A Common Stock45,24945,249D
Restricted Stock Units(2) (4) (4)Class A Common Stock39,56039,560D
Explanation of Responses:
1. On March 28, 2024, the reporting person was granted an award of RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2024 long-term incentive. The RSUs vest in three equal annual installments on the first anniversary of the date of the grant (March 28, 2025) and the second anniversary of the date of the grant (March 28, 2026) and the third anniversary of the date of the grant (March 28, 2027).
2. Each restricted stock unit represents a contingent right to receive one share of Citizens, Inc. Class A common stock.
3. On March 18, 2024, the reporting person was granted an award of restricted stock units, vesting in three equal annual installments on the first anniversary of the date of the grant (March 18, 2025) and the second anniversary of the date of the grant (March 18, 2026) and the third anniversary of the date of the grant (March 18, 2027).
4. On March 31, 2025, the reporting person was granted an award of RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2025 long-term incentive. The RSUs vest in three equal annual installments on the first anniversary of the date of the grant (March 31, 2026) an dthe second anniversary of the date of the grant (March 31, 2027) and the third anniversary of the date of the grant (March 31, 2028).
Remarks:
/s/Jon Stenberg03/31/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Citizens (CIA) CEO Jon Stenberg do in this Form 4 filing?

Jon Stenberg reported several equity transactions, including an open-market purchase of 50,000 Citizens Class A shares. He also exercised 20,310 restricted stock units and had 4,946 shares withheld to satisfy tax obligations, increasing his overall direct equity stake.

How many Citizens (CIA) shares does the CEO own after these transactions?

After the reported transactions, Jon Stenberg holds 307,599 Citizens Class A shares directly. In addition, 130,100 Class A shares are held indirectly through his spouse, providing a combined economic exposure across direct and indirect holdings reported in this filing.

At what price did the Citizens (CIA) CEO buy shares in the open market?

Jon Stenberg bought 50,000 Citizens Class A shares in an open-market purchase at $4.70 per share. This transaction increased his direct ownership and is distinct from shares acquired through restricted stock unit exercises reported in the same Form 4.

What restricted stock unit activity was reported for Citizens (CIA) CEO?

The filing shows Jon Stenberg exercised 20,310 restricted stock units for an equivalent number of Citizens Class A shares at a $0.00 exercise price. Separate RSU awards covering 45,249 and 39,560 underlying shares remain outstanding and vest in three equal annual installments.

Why were some Citizens (CIA) shares withheld in the CEO’s Form 4?

The filing reports that 4,946 Citizens Class A shares were disposed of as a tax-withholding transaction. These shares were withheld to satisfy tax liabilities related to equity compensation, not sold in an open-market transaction for discretionary portfolio reasons.

How do the Citizens (CIA) CEO’s RSU grants vest over time?

Footnotes state that RSU awards granted in March 2024 and March 2025 under the Omnibus Incentive Plan vest in three equal annual installments. Vesting begins one year after each grant date and continues on the second and third anniversaries, subject to grant terms.