Booking Holdings (BKNG) CEO discloses 10b5-1 common stock sales

Q: On what date did the Booking Holdings (BKNG) CEO sell shares and under what plan?

The reported sales occurred on December 15, 2025 and were made pursuant to a Rule 10b5-1(c) sales plan that was adopted on December 9, 2024 .

Q: Is this the only report covering the Booking Holdings CEO’s trades on December 15, 2025?

No. The explanation states that this Form 4 is the first of two reports filed to disclose Mr. Fogel's transactions on December 15, 2025 .

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Booking Holdings Inc. reported that its CEO, President and director, Mr. Fogel, sold multiple small blocks of common stock on December 15, 2025. The transactions were reported on a Form 4 filed for one reporting person and were made under a Rule 10b5-1(c) sales plan adopted on December 9, 2024.

The filing lists numerous sales of between 10 and 60 shares each at per-share prices such as $5,362.05 and $5,444.7392. After completing these trades, Mr. Fogel directly beneficially owned 21,010 shares of Booking Holdings common stock. The report is described as the first of two filings covering his transactions on December 15, 2025.

Insider Trade Summary

Net Seller: 571 shares ($3,091,695)

Net Sell 30 txns

Insider Fogel Glenn D

Role CEO AND PRESIDENT

Sold 571 shs ($3.09M)

Type	Security	Shares	Price	Value
Sale	Common Stock	20	$5,362.05	$107K
Sale	Common Stock	10	$5,368.93	$54K
Sale	Common Stock	20	$5,370.88	$107K
Sale	Common Stock	10	$5,375.33	$54K
Sale	Common Stock	20	$5,377.905	$108K
Sale	Common Stock	20	$5,381.115	$108K
Sale	Common Stock	20	$5,385.93	$108K
Sale	Common Stock	20	$5,388.735	$108K
Sale	Common Stock	20	$5,399.255	$108K
Sale	Common Stock	10	$5,401.53	$54K
Sale	Common Stock	10	$5,404.07	$54K
Sale	Common Stock	10	$5,405.21	$54K
Sale	Common Stock	10	$5,407.90	$54K
Sale	Common Stock	20	$5,409.245	$108K
Sale	Common Stock	20	$5,411.38	$108K
Sale	Common Stock	10	$5,412.56	$54K
Sale	Common Stock	40	$5,418.945	$217K
Sale	Common Stock	10	$5,422.91	$54K
Sale	Common Stock	19	$5,424.8963	$103K
Sale	Common Stock	20	$5,426.75	$109K
Sale	Common Stock	10	$5,428.17	$54K
Sale	Common Stock	10	$5,430.87	$54K
Sale	Common Stock	19	$5,432.1311	$103K
Sale	Common Stock	20	$5,434.57	$109K
Sale	Common Stock	20	$5,436.44	$109K
Sale	Common Stock	60	$5,438.4517	$326K
Sale	Common Stock	30	$5,439.68	$163K
Sale	Common Stock	20	$5,441.74	$109K
Sale	Common Stock	30	$5,442.66	$163K
Sale	Common Stock	13	$5,444.7392	$71K

Holdings After Transaction: Common Stock — 21,561 shares (Direct)

Footnotes (1)

The 10b5-1(c) sales plan was adopted on December 9, 2024. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on December 15, 2025. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,377.82 - $5,377.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,380.93 - $5,381.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,388.72 - $5,388.75. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,399.02 - $5,399.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,409.00 - $5,409.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,410.95 - $5,411.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,418.38 - $5,419.28. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,424.65 - $5,425.17. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,426.38 - $5,427.12. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,431.97 - $5,432.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,436.42 - $5,436.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,437.94 - $5,438.86. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,439.46 - $5,440.06. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,441.31 - $5,442.17. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,442.34 - $5,443.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,444.17 - $5,444.91. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Form 4 Insider Transactions: What Each Field Means →

12/16/2025 - 04:30 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fogel Glenn D

(Last)

(First)

(Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK

06854

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO AND PRESIDENT

3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾	12/15/2025⁽²⁾		S		20	D	$5,362.05	21,561	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,368.93	21,551	D
Common Stock⁽¹⁾	12/15/2025		S		20	D	$5,370.88	21,531	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,375.33	21,521	D
Common Stock⁽¹⁾⁽³⁾	12/15/2025		S		20	D	$5,377.905	21,501	D
Common Stock⁽¹⁾⁽⁴⁾	12/15/2025		S		20	D	$5,381.115	21,481	D
Common Stock⁽¹⁾	12/15/2025		S		20	D	$5,385.93	21,461	D
Common Stock⁽¹⁾⁽⁵⁾	12/15/2025		S		20	D	$5,388.735	21,441	D
Common Stock⁽¹⁾⁽⁶⁾	12/15/2025		S		20	D	$5,399.255	21,421	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,401.53	21,411	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,404.07	21,401	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,405.21	21,391	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,407.9	21,381	D
Common Stock⁽¹⁾⁽⁷⁾	12/15/2025		S		20	D	$5,409.245	21,361	D
Common Stock⁽¹⁾⁽⁸⁾	12/15/2025		S		20	D	$5,411.38	21,341	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,412.56	21,331	D
Common Stock⁽¹⁾⁽⁹⁾	12/15/2025		S		40	D	$5,418.945	21,291	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,422.91	21,281	D
Common Stock⁽¹⁾⁽¹⁰⁾	12/15/2025		S		19	D	$5,424.8963	21,262	D
Common Stock⁽¹⁾⁽¹¹⁾	12/15/2025		S		20	D	$5,426.75	21,242	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,428.17	21,232	D
Common Stock⁽¹⁾	12/15/2025		S		10	D	$5,430.87	21,222	D
Common Stock⁽¹⁾⁽¹²⁾	12/15/2025		S		19	D	$5,432.1311	21,203	D
Common Stock⁽¹⁾	12/15/2025		S		20	D	$5,434.57	21,183	D
Common Stock⁽¹⁾⁽¹³⁾	12/15/2025		S		20	D	$5,436.44	21,163	D
Common Stock⁽¹⁾⁽¹⁴⁾	12/15/2025		S		60	D	$5,438.4517	21,103	D
Common Stock⁽¹⁾⁽¹⁵⁾	12/15/2025		S		30	D	$5,439.68	21,073	D
Common Stock⁽¹⁾⁽¹⁶⁾	12/15/2025		S		20	D	$5,441.74	21,053	D
Common Stock⁽¹⁾⁽¹⁷⁾	12/15/2025		S		30	D	$5,442.66	21,023	D
Common Stock⁽¹⁾⁽¹⁸⁾	12/15/2025		S		13	D	$5,444.7392	21,010	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on December 9, 2024.

2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on December 15, 2025.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,377.82 - $5,377.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,380.93 - $5,381.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,388.72 - $5,388.75. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,399.02 - $5,399.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,409.00 - $5,409.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,410.95 - $5,411.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,418.38 - $5,419.28. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,424.65 - $5,425.17. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,426.38 - $5,427.12. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,431.97 - $5,432.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

13. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,436.42 - $5,436.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

14. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,437.94 - $5,438.86. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

15. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,439.46 - $5,440.06. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

16. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,441.31 - $5,442.17. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

17. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,442.34 - $5,443.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

18. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,444.17 - $5,444.91. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

	/s/ Vijay Iyer, Attorney-in-Fact	12/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider stock transactions did Booking Holdings (BKNG) report for its CEO?

Booking Holdings reported that its CEO, President and director, Mr. Fogel, sold multiple small blocks of common stock on December 15, 2025, as disclosed in a Form 4.

On what date did the Booking Holdings (BKNG) CEO sell shares and under what plan?

The reported sales occurred on December 15, 2025 and were made pursuant to a Rule 10b5-1(c) sales plan that was adopted on December 9, 2024.

How many Booking Holdings (BKNG) shares does the CEO own after these transactions?

After the reported sales, Mr. Fogel directly beneficially owned 21,010 shares of Booking Holdings common stock.

What were some of the prices for the Booking Holdings (BKNG) CEO’s stock sales?

The Form 4 lists multiple sales at different prices, including trades at $5,362.05, $5,377.905, $5,438.4517 and $5,444.7392 per share.

How large were the individual stock sale transactions reported for Booking Holdings (BKNG)?

The filing shows numerous small transactions, with each sale involving between 10 and 60 shares of Booking Holdings common stock.

Is this the only report covering the Booking Holdings CEO’s trades on December 15, 2025?

No. The explanation states that this Form 4 is the first of two reports filed to disclose Mr. Fogel's transactions on December 15, 2025.