BKNG CEO and President reports planned insider stock sales on Form 4
Rhea-AI Filing Summary
Booking Holdings Inc. (BKNG) reported insider stock sales by its CEO and President, who also serves as a director, on a Form 4. On 11/17/2025, the executive carried out a series of small open-market sales of common stock under a Rule 10b5-1(c) trading plan that was adopted on December 9, 2024.
The reported transactions consist of multiple sales of between 10 and 30 shares each at prices that include amounts such as $4,873.79, $4,999.23, and $5,044.635 per share. Following these trades, the executive beneficially owns 21,751 shares of Booking Holdings common stock directly.
Positive
- None.
Negative
- None.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 10 | $4,873.79 | $49K |
| Sale | Common Stock | 10 | $4,884.87 | $49K |
| Sale | Common Stock | 10 | $4,892.40 | $49K |
| Sale | Common Stock | 10 | $4,908.60 | $49K |
| Sale | Common Stock | 10 | $4,975.74 | $50K |
| Sale | Common Stock | 10 | $4,996.76 | $50K |
| Sale | Common Stock | 30 | $4,999.23 | $150K |
| Sale | Common Stock | 20 | $5,003.05 | $100K |
| Sale | Common Stock | 10 | $5,004.23 | $50K |
| Sale | Common Stock | 20 | $5,009.465 | $100K |
| Sale | Common Stock | 20 | $5,012.575 | $100K |
| Sale | Common Stock | 30 | $5,015.7533 | $150K |
| Sale | Common Stock | 10 | $5,017.24 | $50K |
| Sale | Common Stock | 10 | $5,020.80 | $50K |
| Sale | Common Stock | 10 | $5,024.25 | $50K |
| Sale | Common Stock | 20 | $5,025.98 | $101K |
| Sale | Common Stock | 20 | $5,027.28 | $101K |
| Sale | Common Stock | 10 | $5,028.11 | $50K |
| Sale | Common Stock | 10 | $5,030.11 | $50K |
| Sale | Common Stock | 30 | $5,033.3133 | $151K |
| Sale | Common Stock | 30 | $5,035.2967 | $151K |
| Sale | Common Stock | 10 | $5,036.25 | $50K |
| Sale | Common Stock | 10 | $5,037.77 | $50K |
| Sale | Common Stock | 20 | $5,039.89 | $101K |
| Sale | Common Stock | 20 | $5,044.635 | $101K |
Footnotes (1)
- The 10b5-1(c) sales plan was adopted on December 9, 2024. The report is the second of three Form 4s filed to report Mr. Fogel's transactions on November 17, 2025. Represents the weighted average sales price. The range of prices received for the reported transactions was $4,999.07 - $4,999.55. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,009.34 - $5,009.59. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,012.57 - $5,012.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,015.74 - $5,015.77. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,025.73 - $5,026.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,027.07 - $5,027.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,032.93 - $5,033.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,035 - $5,035.89. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,039.73 - $5,040.05. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,044.42 - $5,044.85. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
FAQ
What did Booking Holdings (BKNG) disclose in this Form 4 filing?
The filing reports that a Booking Holdings executive who is both CEO and President, as well as a director, sold small amounts of the company’s common stock in a series of open-market transactions on 11/17/2025.
Who is the reporting person in the BKNG Form 4 and what is their role?
The reporting person is referred to as Mr. Fogel, who serves as a director and as CEO and President of Booking Holdings Inc.
When did the insider stock transactions for Booking Holdings (BKNG) take place?
The transactions reported in this Form 4 occurred on November 17, 2025, which is listed as the Date of Earliest Transaction and the transaction date in Table I.
Were the BKNG insider sales made under a Rule 10b5-1 trading plan?
Yes. The explanation states that the 10b5-1(c) sales plan covering these trades was adopted on December 9, 2024, indicating the transactions were made pursuant to that pre-arranged plan.
Is this the only Form 4 covering the CEO’s trades on November 17, 2025?
No. The explanation notes that this report is the second of three filings submitted to report Mr. Fogel’s transactions on November 17, 2025.
